MxMIndia

Tag: Maruti Suzuki India Limited

  • Films for Maruti Suzuki hatchback

    Dentsu Impact creates campaign for 2021 Swift

    By Our Staff

    Maruti Suzuki has launched its latest campaign for the 2021 Maruti Suzuki Swift. Conceptualised and executed by Dentsu Impact India, the campaign introduces the latest edition of Maruti Suzuki hatchback. The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH and social media.

    Said Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited: “Pure performance is thrilling. But when it looks good, it’s even more thrilling.  That is what makes the experience truly limitless. This is the idea behind the campaign which introduces the new 2021 Swift. After all, this widely popular hatchback not only highlights its well-known performance legacy but now also brings a world of enhanced style, all thanks to the powerful Next Gen K-Series 1.2L Dual Jet Dual VVT Engine, Sporty cross mesh grille, and stylish dual-tone exteriors. The new Swift is perfectly poised to take the breath away of those who like a wow drive, and also of those who have an eye for great designer looks. Swift has always been a car that has challenged all kinds of limits. With the Limitless Thrill campaign, we look forward to set new benchmarks, and win even more hearts and minds.”

    Added Amit Wadhwa, President, Dentsu Impact: “Swift is synonymous with car enthusiasts who love to push themselves beyond limits. With the new 2021 Swift, Maruti Suzuki has taken the pedestal a notch higher with new looks to match the aspirations of a modern-day customer. As their partners, we are excited to be a part of the Swift’s launch and create newer milestones with them.”

    Said Anupama Ramaswamy, Managing Partner and National Creative Director, Dentsu Impact: “Performance always has a wow factor. And when it meets a world of style, it truly becomes a head turner. Swift has always been a thrill to drive, and now it has taken the experience one step further, by thrilling us with its all-new style. This campaign is a testament to this.”

     

  • It’s billed 'People Technology'

    Maruti rolls out ad to celebrate technology

    By Our Staff

     

    Maruti Suzuki has launched ‘People Technology’, a media campaign to celebrate innovations and technologies that delight its customers. Through this campaign, Maruti Suzuki showcases technologies that have over the years mobilised and empowered millions.

    Said Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Limited: “Behind every technology is a latent customer demand. We have tried to fulfil them in more than several ways. We take pride in democratizing technologies so that they benefit masses and are not limited to a handful. Through our People Technology campaign, we demonstrate our capability to bring new-age and cutting-edge technology to masses.”

  • An alumnus of the Delhi College of Engineering and Indian Institute of Management – Lucknow

    Hyundai appoints Tarun Garg as Director – Sales, Mktg & Service

    By A Correspondent

     

    Hyundai Motor India has announced the appointment of Tarun Garg as Director – Sales, Marketing & Service, Hyundai Motor India Ltd.

     

    Notes a communique: “An alumnus of the Delhi College of Engineering and Indian Institute of Management, Lucknow, Garg has served as Executive Director – Marketing, Parts & Logistics at Maruti Suzuki India Limited.”

     

     

  • New national mandate covers Corporate, CSR, Products and Services

    Genesis BCW to manage PR of Maruti Suzuki

    By A Correspondent

     

    Genesis BCW has announced its appointment as agency of record for Maruti Suzuki India Limited. The agency will work with Maruti Suzuki to enhance its local brand image and create positive impact across corporate, products and services, as well as its CSR portfolios.

     

    “We are happy to welcome Genesis BCW as our new communications partner and look forward to a positive and successful partnership,” said Sanjeev Handa, Vice President and Head of Corporate Communications, Maruti Suzuki India Limited. “With the breadth and depth of their expertise in handling cross category corporates and brand image for clients, we are confident about their ability to deliver strategic communications that align with our business objectives.”

     

    Added Prema Sagar, Chief Executive Officer and Founder, Genesis BCW: “Over three decades ago, Maruti Suzuki revolutionised the four-wheeler industry in India and it continues to build on its legacy today with the largest market share and a diverse portfolio of premium cars, providing customers with great value for their money,” “We are delighted to have the opportunity to take that story forward. Our team is ready to push the boundaries of creativity, agility and imagination to deliver impact for Maruti Suzuki.”