MxMIndia

Tag: Mars Wrigley

  • TVC created by DDB Tribal

    Mars Wrigley collaborates with Jasprit Bumrah

    By Our Staff

     

    Mars Wrigley fruity bubblegum brand, Boomer has unveiled a campaign featuring cricketer Jasprit Bumrah. Said Varun Kandhari, Director of Marketing and Customer Marketing, at Mars Wrigley India: “With over 25 years in India, Mars Wrigley’s BOOMER® is a legacy brand that has been holding a strong sense of nostalgia among Millennials and Gen-X consumers for decades. Through this new collaboration with one of the finest cricketing talents of India, Jasprit Bumrah, the brand aims to inspire moments of happiness in the brand loyalists and, attract the Gen-Z audience by showcasing Boomer as the preferred indulgent gum.”

     

    Speaking on the latest campaign, Iraj Fraz, Creative Head, DDB Tribal, said, “BOOMER® isn’t just chewing gum; it’s a hack to unlocking unlimited fun. Hence, the brand platform of ‘Har Pal Fun Kar’. This is an extraordinary story of Boom-Boom-Bumrah turning a scary moment into hilarity, starring in a supporting role a never-seen-before creature imagined by Director Sukriti Tyagi in collaboration with the Mars and DDB teams. The campaign is building a world of ‘anytime fun,’ and Boomer fans will interact with a lot of fresh and amusing content featuring India’s favorite seamer, Jasprit Bumrah.”

     

  • Film target Gen Zs and Millennials during stress of exams

    Mars Wrigley’s Snickers unveils two new Exam Bar Campaigns

    By Our Staff

     

    Mars Wrigley’s Snickers chocolate unveils two new exam bar campaigns. The latest digital and TVC films introduces two new characters – Alexander and Einstein  and captures the daily struggles of Gen Zs and Millennials. The campaign is available in nine languages including Hindi, Tamil, Kannada, Malayalam, Telegu, Bengali, Oriya, Gujrati, and Marathi on both TV and digital platforms.

     

    Talking about the launch of the new Snickers films, Varun Kandhari, Director of Marketing, Mars Wrigley, India said: “The brand proposition of Snickers, ‘You’re not you when you’re hungry’, has become iconic and is loved by consumers across the world. The campaign has a simple message that while stress and hunger can get to the best of us, one can always grab a Snickers. The films are also relatable for younger generations dealing with highly stressful situations such as exams and have an universal appeal. At Mars Wrigley India, we are led by our purpose of creating a billion better moments for consumers and communities, and we are confident that the audience will love the new TVC as we celebrate the joy associated with Snickers.”

     

  • Aims to reach women countrywide, give them a voice on empowerment and inclusivity

    Mars focus on gender equallity

    By Our Staff

     

    Mars has launched the India extension of its #HereToBeHeard campaign. In 2021, Mars asked 10,000 women in 88 countries across intersections – race, age, sexuality, employment status, disability and more – one question: What needs to change so that more women can reach their full potential? The respondents, including 250 from India, called for systematic change from employers, colleagues, government, communities and men to break the patriarchal barriers in their path to growth and success.

     

    Said Kalpesh Parmar, Country General Manager, Mars Wrigley, India: “For generations, women have fulfilled many roles to the exclusion of what they stand for as individuals. Education and awareness have shifted that mindset, but deep-rooted ideologies persist even in evolved societies. Even today, women, irrespective of their backgrounds and upbringing, face bias and discrimination. It is necessary to voice women’s opinions and advocate their desire for a better, more inclusive society. We plan to do that by extending our #HereToBeHeard campaign in India. Mars believes that ‘The world we want tomorrow starts with how we do business today’ and this includes advocating for an inclusive society. We invite women to respond to the survey so we can amplify it to help organizations, government bodies, communities and people understand what changes the women of India are seeking. The responses will inform the concrete actions Mars will undertake – within its value chain and in the broader society – to close the gender opportunity gap.”

     

    In the initial phase of #HeretoBeHeard, women’s opinions will be collected over three months after which the submissions will be analysed by LeadCap Research. The results will be shared in a report and will inform the action plans and policies of Mars as part of its advocacy and commitment to unlock opportunities for women.

     

  • Introduces new fruity Blueberry flavour

    Mars Wrigley launches new Boomer campaign

    By Our Staff

     

    Bubble gum brand Boomer of Mars Wrigley Confectionery has unveiled a new digital campaign starring actor Radhika Madan and has also introduced its new Blueberry flavour. With a history of over 25 years and known for its iconic ‘Boom Boom Boomer’ jingle, Boomer continues to be a favourite across generations.

     

    Talking about the campaign, Varun Kandhari, Marketing Director, Mars Wrigley, India, said, “Boomer is a legacy brand for us at Mars Wrigley that has over the years become a favourite for our consumers in India. Building on the keen sense of nostalgia attached to the Millennials and Gen-X and to also recruit the Gen-Z Fruity gum consumers to Boomer, we have introduced a new flavour that is fruity, quirky and tastes like childhood. With the launch of Boomer Blueberry, we aim to bring more innovation in the gums category with a unique twist to a brand that consumers have always loved.”

  • To reinforce brand proposition

    BBDO creates new TVC for Snickers

    By Our Staff

     

    Snickers chocolate bar from Mars Wrigley has launched a new film featuring actor Vinay Pathak alongside young artist Vedika Nawani. Bringing to life the brand proposition of ‘You’re Not You When You’re Hungry’, the film shows a humorous take on ‘Hunger Pangs’ .

     

    Talking about the launch of the new Snickers film, Kalpesh R Parmar, Country General Manager, Mars Wrigley, India said: “The brand proposition of Snickers, ‘You’re not you when you’re hungry’, has become iconic and is loved by consumers across the world. With this new ad featuring actors Vinay Pathak and Vedika Nawani, we have drawn on the tongue-in-cheek humor of the brand to bring to life a comical situation arising out of hunger pangs. At Mars Wrigley India, we are led by our purpose of creating a billion better moments for consumers, customers and communities, and we are confident that the audience will love the new TVC as we celebrate the joy associated with Snickers.”

     

    On the campaign, Josy Paul, Chairman and CCO of BBDO India, added: “We built on the long-running global idea and human truth: when you’re hungry, you’re just not yourself. The task was to refresh it for immediate impact – something that will be instantly noticed, distinctive and drive salience for Snickers. The monster truck was it! The incongruity is intriguing! Why has our hero bought a monster truck? A-ha, it’s a hunger pang! And, of course, Snickers is the substantial, nut-filled bar that has always been known for satisfying hunger pangs!”

     

  • Will be responsible for leading the marketing and customer marketing functions at Mars Wrigley

    Varun Kandhari to head marketing at Wrigley

    By Our Staff

     

    Mars Wrigley has announced that Varun Kandhari has been appointed Director – Marketing and Customer Marketing for India. Kandhari, who has been with the organisation for seven years, is based in the Gurugram office and succeeds Yogesh Tewari.

     

    In his new role, VK will be responsible for leading the Marketing and Customer marketing functions for Mars Wrigley India across all categories. He will also be part of the leadership team for India.

     

    Said Kalpesh R Parmar, General Manager, Mars Wrigley, India: “I am pleased to announce the appointment of Varun Kandhari as the Director Marketing and Customer Marketing at Mars Wrigley. Through his tenure, Varun has played a crucial role in value creation and developing successful marketing strategies. In line with our goals to grow our business and develop our brands better, I am confident that Varun, with his energy, enthusiasm, and expertise, is the perfect lead to help us take Mars Wrigley to greater heights.”

     

  • Brings back popular ‘Boom Boom Boomer’ tune

    Mars Wrigley launches New Boomer campaign

    By A Correspondent

     

    Boomer, the bubblegum brand, is back with the unforgettable ‘Boom Boom Boomer’ tune in a series of new TVCs.

     

    Talking about the Boomer relaunch and the new campaign, Yogesh Tewari, Marketing Director, Mars Wrigley, said: “Boomer has, over the years, become a favourite for our consumers in India. With this relaunch, we aim to build the gum category relevance for in-home consumption through the day, which also reflects in the execution of our films – morning, afternoon and evenings. With the tag line of ‘Boom Macha De’ and the famous ‘Boom Boom Boomer’ tune being centered on the concept of nostalgia, we are confident that our consumers will enjoy the films as much as they love the product. Mars Wrigley enjoys a loyal fanbase and with these light-hearted films, we hope to celebrate the love and joy associated with the brand.”

     

    Talking about the films, Rahul Mathew, National Creative Director, DDB Mudra Group added: “It’s not always that you work on a brand that has such strong and memorable associations. We wanted to make sure that our work reinforces these associations in a way that it appeals to today’s youngsters. And, of course, do it in a way that brings alive the fun and quirky nature of the brand.”