Mars Wrigley India has collaborated with film director Rohit Shetty as its new ambassador in the latest campaign for Snickers. A new TVC has been conceptualised by DDB Tribal.
“We are thrilled to have Rohit Shetty endorse and lend his signature swagger to the Sickers brand. Rohit’s authentic and adventurous personality are perfect fit with Snickers,” said Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, adding: “Snickers reignites its timeless and world-famous creative proposition ‘You’re not you when you’re hungry.’ Our new campaign film with Rohit showcases high-octane drama and humor, especially connecting with our Gen Z audience across media touch points. We believe this collaboration will stand out and strengthen SNICKERS®’s position as the ultimate hunger bar. We are confident that Rohit’s association with SNICKERS® is the beginning of great impactful work on the brand in India.”
Added Iraj Fraz, Creative Head, DDB Tribal: “Snickers “You’re Not You When You’re Hungry” is one of the most enduring campaigns in the world, with its endless adaptability, local flavors, and rofling use of humor. And Snickers India in partnership with DDB Mudra is simply continuing the tradition with a fresh interpretation. We have Rohit Shetty starring in his most hilarious, and perhaps his easiest-ever role – since he plays himself. Through the last few months, the clients, the agency, and the production team have all had a riot of a time building this campaign and we’re sure the audience is going to enjoy it equally.”