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Tag: Mars Petcare

  • To promote Pedigree’s Small Dog pet food range in India

    Mars Petcare films campaign for Pedigree dog food

    By Our Staff

     

    Pet food company Mars Petcare, has introduced a new advertising campaign promoting Pedigree’s Small Dog pet food range in India. The new 15 second advertising campaign promotes the concept of feeding the right food to the small dogs. This ad camp has been conceptualized with the tagline “Small dogs, live large”.

     

    Said Ganesh Ramani, General Manager, Mars Petcare India: “Dogs, from a very young age, need to be fed food according to their size and nutritional requirements. Keeping in mind the rapid growth and development that takes place in the initial life stages of pets, we need to provide variants best suited to provide vital nutrients and minerals. We are delighted to announce the launch of PEDIGREE®’s Small Dog pet food for puppies and adults in India. These are bite-sized, easily chewable, come in many colours and are packed with vital nutrients and minerals. They are manufactured in flavours such as lamb and chicken and with milk and vegetables to give complete health to pets from a very young age and improve their wellbeing.”

     

     

  • The ad film for the campaign has been conceptualised and produced by Zee5 and the initiative is being supported by DonateKart

    Pedigree ad urges India to ensure stray dogs don’t ever go hungry

    By A Correspondent

     

    Petfood major Pedigree, a brand of Mars Petcare, has introduced a new advertising campaign promoting the health and care of stray dogs. Conceptualised and produced by Zee5 the ad film for the campaign will be aired Zee5 and also on YouTube. Strategically supported by BBDO India, the initiative will be amplified through collaborations with DonateKart, key influencers, as well as through social and digital channels.

     

    Said Ganesh Ramani, General Manager, Mars Petcare spokesperson: “India has a large number of street dogs estimated to be more than 2.5-3 crores in number. They were dependent on the people for their food and care. The pandemic has rendered strays helpless as they search for food and shelter on empty streets. Many dog lovers and kind hearted people stepped up to support them during the last few months. With this advertisement, we wanted to spread awareness about caring for and feeding strays and giving them their due importance. To intensify the effort, we have partnered with DonateKart to amplify the #FeedtheStrays initiative and both Pedigree and DonateKart would together be providing 9000 meals free for feeding the strays. Zee5 has amazingly captured the essence of the cause and we hope that it inspires dog lovers across the country to participate in the initiative.”

     

    Speaking about the initiative, Rajeev Dhal, Chief Revenue Officer, Zee5 India added: “The pandemic has been tough for all of us, especially for our stray furry friends. Needless to say, the prospect of partnering for such a cause was close to all our hearts and we are really happy to see how well the film has turned out. Being a part of ZEE’s 27-year-old legacy, ZEE5 has always had a nuanced understanding of human emotions which reflects in the content we create. The same ethos is visible in this ad film too. We hope the initiative witnesses widespread participation and we are all able to contribute in our own way to make the lives of our four-legged friends better.”

     

     

  • The agency will handle the digital mandate for Pedigree, Whiskas and IAMS

    Jack in the Box wins Mars Petcare mandate

    By A Correspondent

     

    Jack in the Box Worldwide has won bagged the digital mandate of Hyderabad-based Mars Petcare in a multi-agency pitch. The agency will handle the digital duties of three of their leading products – Pedigree, Whiskas and IAMS. The mandate includes creative duties, content creation, social media and SEO services. Jack in the Box Worldwide, will elevate/build the brands presence across leading social media platforms and help expand the brands to reach out to newer target audiences.

     

    Speaking on the win, Rishi Sen, Managing Partner, Jack in the Box Worldwide said: “We are extremely excited to partner with Mars Petcare to drive their digital initiatives in India. The pet care market in India is rapidly growing at a CAGR of 13.9% and we see this as an opportunity to position Mars Petcare right at the top of the awareness funnel. In the next 12 months, we will focus on driving top-of-mind recall and commerce through content and collaborations.

     

    Added Ganesh Ramani, General Manager, Petcare – Mars International: “Jack in the Box stood apart with their strategic thinking and creative capabilities. The pet care industry is growing at a rapid pace and partners just like JITB can bring agility with the right strategic acumen to the table. We look forward to creating some memorable campaigns together in the months to come”