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Tag: Marquees 2018

  • The second edition of the Advertising Club awards held on Wednesday saw 17 brands being recognised

    Ad Club salutes best brands at Marquees 2018

     

    By A Correspondent

     

    The Advertising Club presented winners of Marquees 2018 on Wednesday evening in the presence of some of the biggest marketers and A&M industrypersons. Interestingly the jury for the second edition was the same as last year. It was headed by Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, and with CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Senior Advisor, TPG Capital and Raj Nayak, COO, Viacom 18.

     

    Said Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications & President, The Advertising Club said: “I would like to congratulate each Marquee winner and thank them for setting standards that inspire us.”

     

    This is the list of the winners in the 12 categories:

    Auto:4-Wheeler Maruti Suzuki
    Auto: 2-Wheeler Honda Motorcycles and Scooters
    Telecom Service Provider Reliance Jio
    Durables LG
    Life Insurance HDFC Life
    Banking State Bank of India
    E-commerce Paytm mall
    Handsets Xiaomi
    FMCG: Foods Parle
    FMCG: Beverages Brooke Bond
    FMCG: Household Care Surf Excel
    FMCG: Personal Care Colgate

     

    Said Partho Dasgupta, CEO, BARC India and Chairman, Marquee Awards:  “I hope these awards are a stepping stone for creating transparent and credible marketing initiatives that will reinforce the brand values of your company and connect deeper with your stakeholders.”

     

    Like last year, Marquees 2018 paid a special tribute to the marketing efforts of these brands who turned the tide in the face of an adversity through the special awards category.

     

    The five winners of the special category were:

    Breathing New Life into a Category AMFI
    Creating a Global Impact IPL
    Reimagining for the Better Carvaan by Saregama
    Carving out a Niche Nykaa.com
    Digital Media Property Hotstar

     

    The event was presented by Zee and powered by Colors and Republic TV in partnership with One India.

     

     

  • The winners will be announced at a ceremony at the St. Regis, Mumbai on August 29, 2018

    Ad Club announces nominees for Marquees 2018

    By A Correspondent

     

    The Advertising Club has announced the nominees for Sector Awards of Marquees 2018. Brands from 12 different sectors ranging from Auto, Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity and effectiveness in marketing.

     

    Apart from these twelve categories, there are also five special awards to be given out to brands which have gone beyond the call of duty. Efforts by some of these brands have benefited the sector as a whole, while some others have created a whole new sector. This year’s special awards are being awarded under  Breathing new life into a category; Creating a global impact; Re-imagining for the better; Carving out a niche and Digital media property of the year.

     

    The winners will be announced at a ceremony on August 29, 2018 in Mumbai.

     

     

  • The Advertising Club has announced 16 awards categories including five special categories for Marquees 2018

    Marquees 2018 to return on Aug 29

    By A Correspondent

     

    The Advertising Club has announced various sector and special category awards for Marquees 2018. Brand performance will be evaluated with data from Kantar / IMRB. This year’s edition of the Marquees is presented by Zee and powered by Colors and Republic TV.

    Brands from sectors in auto (both 2 wheelers and 4 wheelers), Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity, effectiveness and excellence in marketing.

    Speaking about the special categories of awards, Vikram Sakhuja, President, The Advertising Club said: “Brands have the power to influence and lead conversations however as we all know that with power comes responsibilities. We were very clear from the beginning that the various categories of special awards that we finally choose should be able to directly impact people and their lives positively. The Ad Club has been a catalyst in not only guiding the advertising industry but also creating the ecosystem for positive marketing.”

    Added Partho Dasgupta, Chairman, Marquee Awards: “In a world full of brands, we see very few marketing initiatives that create ripples and actually change behaviour. Data and insights drive me, and I am looking forward to the analysis on how the contenders of the five special categories this time have provided a fresh lease of life in their respective sectors. The Ad Club recognises the hard work of these marketers and this award is an acknowledgement and appreciation of that body of work.”

    Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia is Jury Chairman for Marquees 2018 like last year. The other jury members are: CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital and Raj Nayak, COO, Viacom 18. The event will be held on August 29 in Mumbai.