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Tag: Marquees 2017

  • The Advertising Club holds its first true blue marketing awards with much fanfare

    Big Night for Marquee-ters!

     

    By A Correspondent

     

    There are awards and awards and awards in the marketing services and media domains, but none which are purely for marketing, as against advertising-led marketing. The Advertising Club (TAC) India hosted the inaugural edition of its “Marquee Awards” last Friday with Information & Broadcasting Minister Smriti Irani as Chief Guest. The awards saw brands being recognised for their excellence in marketing, building sustainable and pathbreaking brands.

     

    Hindustan Unilever won the Green Marketer Award, which honours brands that have been successful by keeping a close focus on environment sustainability. The Special Award for “Conquering an impregnable fortress” was won by beer brand Bira 91. Pro Kabaddi League was recognised as the brand that “Traversed unchartered waters” and Paytm was recognized for “Riding on an emerging wave”.  Honda Motorcycle & Scooter was awarded for “Breathing new life into a category”, Restaurant brad Indian Accent was recognised for “Creating a Global Impact” while Oppo was recognised for “Carving out a Niche” for themselves in a highly competitive category.

     

    Said the minister for the first time at an M&E event after assuming charge of I&B: “It fills me with a sense of deep gratitude and privilege that I stand here today as the Minister of the Information & Broadcasting. I am what I am today thanks to this industry,” adding: “The advertising industry inspires millions across this nation.  Having been a part of this journey, I have just one appeal this evening – while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry, so that the world does not accuse us selling dreams but living a lie.”

     

    Speaking about the success of the Marquee Awards, Raj Nayak, President, The Advertising Club said: “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the Honorable Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani for gracing the maiden edition of Marquees 2017 as Chief Guest ad enhancing the prestige of the Marquees. I also thank the Jury Chair Sanjiv Mehta and the distinguished Jury for their indulgence and commitment in making the awards robust, transparent & credible.”

     

    Talking about the scale of Marquees 2017, Partho Dasgupta, CEO, BARC India who headed the Marquees organising committee said: “The debut edition of Marquees has set a new benchmark of excellence by recognising brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories has ensured that they are a marketer’s dream.”

     

    The Awards had News18 India as Presenting Sponsor and was powered by Colors and MTV and was partnered by print consortium One India. Said Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Network18: “We take great pride in associating with the first edition of Marquees, and congratulate the winners. At News18 India we identify with the spirit of celebrating brands that drive positive change.”

     

    The awards are as below

    S. No

    Category

    Winner

    1

    		 Durables LG ELECTRONICS

    2

    		 Auto: 4 Wheelers MARUTI SUZUKI

    3

    		 Auto: 2 Wheelers Royal Enfield

    5

    		 Food WAI WAI NOODLES (CG GLOBAL)

    5

    		 Banking HDFC BANK

    6

    		 Personal Care LIFEBUOY (HINDUSTAN UNILEVER)

    7

    		 Insurance LIC

    8

    		 Telecom Services BHARTI AIRTEL

    9

    		 Home Care VIM (HINDUSTAN UNILEVER)

    10

    		 E-Commerce AMAZON INDIA

    11

    		 Beverages FROOTI (PARLE AGRO)

    12

    		 Telecom Handset XIAOMI SMARTPHONES
    Special Categories
         

    1

    		 Breathing new life into a category

    HONDA MOTORCYCLE & SCOOTER

    2

    		 Creating a global Impact INDIAN ACCENT

    3

    		 Green Marketer HINDUSTAN LEVER

    4

    		 Riding on an emerging wave PAYTM

    5

    		  Carving out a niche OPPO

    6

    		 Reimagining for the better GOOD EARTH

    7

    		 Traversing unchartered waters PRO KABADDI LEAGUE

    8

    		 Conquering an impregnable fortress BIRA 91

     

     

  • Marquees 2017 nomination list includes though leaders who have been category game changers and innovators

    Ad Club announces nomination list for ‘Marquees 2017’

    By A Correspondent

     

    The Advertising Club has unveiled the nomination list for Marquees 2017 which is scheduled to be held on Friday, August 11 in Mumbai.

     

    The awards have been adjudged by industry leaders that includes Harsh Goenka, Chairman  RPG Enterprises, Ronnie Screwvala, Co-Founder – UpGrad; Agnello Dias – Chairman & Co-Founder, Taproot India; Naveen Chopra   Ex COO, Vodafone and Sr Advisor, TPG Capital; Dilip Cherian, Founding Partner, Perfect Relations and CVL Srinivas, CEO South Asia – GroupM. Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever Limited is jury chair.

     

    Speaking on the nomination list, Raj Nayak, President, The Advertising Club said: “The diverse  jury panel has nominated path breaking marketeers who who each played an instrumental role in redefining benchmarks in their respective categories. The brands that have been nominated have been credited with curating campaigns that have facilitated social and behaviorial change.”

     

    Talking about Marquees 2017 nomination list, Partho Dasgupta, Chairman, Marquees 2017 said: “Marquees 2017 jury has nominated marketeers and brands who have challenged the conventional communication paradigm. We would like to congratulate the nominees for making it to the coveted list of the debut edition of the marquees, curated  after extensive deliberation  and discussion by the esteemed jury panel.”

     

  • The debut edition of the awards to be presented by News18 India

    Ad Club announces jury panel for ‘Marquees 2017’

    By A Correspondent

     

    The Advertising Club has announced the jury panel for Marquees 2017, the all-new awards event that is scheduled to happen in Mumbai on August 11. Presented by News18 India and powered by Colors and MTV in its debut edition, Marquees 2017 will award brands for their excellence in building effective and sustainable equity.

     

    The jury panel comprises Harsh Goenka, Chairman – RPG Enterprises, Ronnie Screwvala, Co-Founder – UpGrad; Agnello Dias – Chairman & Co-Founder, Taproot India; Navin Chopra – Ex COO, Vodafone & Sr Advisor, TPG Capital; Dilip Cherian – Founding Partner, Perfect Relations and CVL Srinivas, CEO South Asia – GroupM. Hindustan Unilever ‎CEO and Managing Directoris jury chair.

     

    Speaking on the jury panel, Raj Nayak, President, The Advertising Club said: The illustrious jury for Marquees 2017 that consists of stalwarts from across categories brings in great diversity of experience and vigor into the deliberation process.  This diversity is set to provide significant insight mining potential and range in perspective into the evaluation method, ensuring that only the most deserved and path breaking marketers facilitating social and behavioral change emerge victorious.”

     

    On associating with Marquees 2017, Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Strategy, Product & Alliances – Network18 said:“Network18 through its front-running Hindi general news brand News18 India believes in acknowledging talent that has transformational potential. As a news organisation, we bring cutting-edge stories that prompt authorities into action. Similarly, we believe  Marquees 2017 will recognise forward thinking marketers who create campaigns to inspire positive change. The multi-disciplinary jury panel of industry legends is sure to bring further credence and value to the awards, making it a much sought-after event for marketers.”

     

    Talking about Marquees 2017 awards jury, Partho Dasgupta, Chairman, Marquees 2017 said: “The debut edition of Marquees has already set a significant benchmark by bringing together a highly respected jury panel that consist of media legends. The combined experience, wisdom and technical knowhow of the jury is sure to recognise and validate brands and marketers that have redefined and challenged the conventional communication paradigm.”