By A Correspondent
The third edition of Click Asia Summit 2016 is to be held in Mumbai on April 21 and 22 at the Taj Lands End hotel.  Said Kavita Jhunjhunwala, director of Click Media, who is curating the summit: “Digital has been a stepchild in organisations for too long, shuttling between marketing and IT. Digital is demanding a seat at the table and any organisation that doesn’t accept that will find itself in disarray,†she said. This is why the summit’s content is focused on learning and new strategies as well as products that can be part of the digital marketing playbook. The content will be delivered through speeches, open forums and workshops.
Among the speakers are Markus Keiper, director and chief transformation architect, Global Leadership Foundry; Ryan Bonnici, director of marketing, HubSpot Asia Pacific and Japan; Robert Scoble, entrepreneur in residence, UploadVR; Lucy McCabe, VP (Asia-Pacific), Ogilvy Red, Ogilvy & Mather; Avinash Jhangiani, MD, Omnicon Media Group; Babita Baruah, senior VP and head, PO1 Unit, JWT; Mahesh Murthy, founder of Pinstorm, co-founder of Seedfund; Nitin Bawankule, Google’s director of e-commerce, retail, online classifieds, technology, education and government; Jaideep Shergill, co-founder, Pitchfork Partners; and Sakhee Dheer, digital marketing and analytics lead at Microsoft Asia-Pacific.
Meanwhile, in the run-up to the summit, a bloggers’ meet has been organised at Doolally Taproom, Bandra (West) tomorrow, March 22, 4.30 pm to 7 pm. A tweet-up will be part of the event and some of the summit’s speakers will attend. Among those are Seedfund’s Murthy; Omnicom Media Group’s Jhangiani; Aveek Dutta, associate editor, Forbes India; stand-up comedians Anuvab Pal and Aditi Mittal; and representatives from Google, JWT, Ogilvy & Mather, PubMatic and Flipkart. Link for bloggers sign-up: https://clickasiasummit.typeform.com/to/vLBxiY