MxMIndia

Tag: marketing communication

  • Media Moments wins digital mandate for Pure & Sure

    By A Correspondent

     

    Marketing communication consultancy Media Moments has bagged the digital mandate for Bengaluru-based food brand – Pure & Sure.

     

    Said Sandeep Sreekumar, Managing Director of the Bengaluru-based Media Moments: “We are delighted to have won the digital mandate for Pure & Sure. Pure & Sure demonstrates utmost dedication towards sustainable farming methods to keep up the harmony between human and the natural world. We are confident that our innovative digital offering based on brand vision will translate the brand love on new-age digital platforms and create meaningful experiences for the consumers.”

     

     

  • Not the same old – there is always something new to look forward to, and Rajneesh Chaturvedi tells us what that is, in this edition of the IPL.

    The Anchor: The top 5 things we can expect from IPL 5

    By Rajneesh Chaturvedi

     

    #1 Watch out for new sponsors:

    Look out for and identify new brands that will be using IPL in their marketing communication, all for the first time.

     

    #2 New campaigns and Innovations:

    Watch out for new and innovative campaigns in IPL this year. Traditionally Vodafone has always launched new campaigns around IPL year on year, and every year we see some or the other innovative advertisements on the ground and on air. This year too we can expect new and innovative campaigns during IPL.

     

    #3 What’s new from Max this year:

    It would be interesting to see what Max has to offer, considering that the advertising and media fraternity is slightly apprehensive of the ratings this year.

     

    #4 New on-ground experience for viewers:

    What are the new things viewers can expect – the entertainment, the opening ceremony, all this is related to the experience a person gets in the stadium across the 12 venues.

     

    #5 New IPL winner?

    Last but not the least – are we looking for a new IPL winner this year? Last two IPL seasons, we had the same winner – Chennai Super Kings. Will we have a new winner in season 5?

     

    Rajneesh Chaturvedi is the National Director, MEC Access.