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Tag: Markand Adhikari

  • The agency will manage the brand enhancement, strategic PR,and media duties for the brand as a consultant

    Media Mantra will manage Sri Adhikari Brothers PR

    By A Correspondent

     

    Media Mantra has bagged the Public Relations mandate of the Sri Adhikari Brothers  (SAB) Group. Media Mantra will be managing the brand enhancement, strategic PR,and media duties for the brand as a consultant.

     

    On the appointment of the new PR team, Markand Adhikari, MD and Vice Chairman of Sri Adhikari Brothers group said: ” We believe working with Media Mantra, an experienced PR firm composed of creative minds and young professionals, will assist us intensify our brand’s enhancement in the industry and streamline our communication with our stakeholders, media, employees and masses.

     

    Added Udit Pathak, Founder and Director, Media Mantra: “We are elated to have Sab Group as our new client. Being a pioneer in the industry, the firm is already hugely popular and we are looking forward to raising its profile even further by using our The talented minds at Media Mantra have extensive experience in successfully managing PR of firms across a wide range of industries and with our expertise, we will help the firm in articulating their value proposition to the media.”

     

     

  • Sri Adhikari Brothers has associated with BAPS Swaminarayan Sanstha, which is globally known for its social services to mankind

    Sri Adhikari Brothers step in to help desperate families

    By A Correspondent

     

    Sri Adhikari Brothers has pledged to take care of 1000 families in need per month till the Covid-19 pandemic is contained. To ensure swift action, they have associated with BAPS Swaminarayan Sanstha, which is globally known for its social services.

     

    Commenting on the announcement, Executive Director-Chairperson Markand Adhikari said: “We are amidst a global crisis and there is no real clarity on how soon we will see normalcy. Our country is no exception to these unforeseen circumstances. Thus in line with the appeal made by our Prime Minister, we are doing our bit. In addition to providing external help, we are ensuring that our employees who are our pillars of growth remain unaffected. No pay cuts or lay-offs will be done despite impact on the economy.”

     

     

  • This varied product offering will strengthen the business of Reliance DTH Big TV

    Sabgroup to partner Pantel Technologies, launch 20 FTA channels

    By A Correspondent

     

    Sri Adhikari Brothers Television Network Limited, TV Vision Limited and its other associates concerns, and Pantel Technologies, who recently acquired the Reliance Communications’ DTH arm, Reliance BIG TV, have entered into an understanding that they will jointly create a bouquet of over 20 channels comprising diverse genres such as entertainment, kids, infotainment, mythological, movies and varieties of music channel.The collaboration aims to strengthen nation’s cultural family values through its entertainment offerings, notes a communique.

     

    On the alliance, Markand Adhikari, MD of Sabroup said: “Sabgroup has laid down the foundation in content creation since the inception of media in India and has profound expertise and understanding of content. With technological capabilities of Pantel Technologies, our dream to provide the right mix of content to the entire nation will be fulfilled.”

     

    Added Pantel Technologies Chairman and Managing Director Vijendra Singh: “Our main aim is to develop the entertainment appetite of the rural market and create an alternative India.Currently devoid of good quality content and with our coalition with Sabgroup, we will bring in together our technological proficiency and their content expertise thereby enabling us to provide good content for the rural India which is what we are committed to for their upliftment.”

     

     

  • In addition to the above development the board also appointed him as the Additional Non-Executive Director of SAB Events & Governance Now Media Limited

    Manav Dhanda appointed CEO of TV Vision

    By A Correspondent

     

    TV Vision, the broadcasting arm of Sri Adhikari Brothers, has announced the appointment of Manav Dhanda as CEO. Dhanda was CEO of Sri Adhikari Brothers Television Network Limited before the realignment.

     

    In addition to the above development the board also appointed him as the Additional Non-Executive Director of SAB Events & Governance Now Media Limited, under the umbrella brand of Sabgroup. Meanwhile, Rakesh G. Jain has been appointed as the Additional (Independent) Director of Sri Adhikari Brothers Television Network (SABTN).

     

    Speaking on the development, Markand Adhikari, Vice-Chairman and Managing Director of Sab group said: “Manav has helped create the Subgroup brand and contributed enormously to its growth and with our vision to expand and strengthen our broadcasting arm, we would want him to lead the broadcast business of the group i.e. TV Vision This move has been attributed to formalise processes.”

     

  • The group lists two more entities – TV vision Ltd and SAB events & governance now media Ltd

    Sri Adhikari Brothers lists two more entities on stock exchange

    By A Correspondent

     

    Media conglomerate Sri Adhikari Brothers (SABGROUP) has successfully listed two more entities – TV vision Ltd and SAB events and Governance Now Media Ltd, on both the exchanges and with this has become a Rs 2000 crore group. With this listing the group has a total of three listed entities, i.e. Sri Adhikari Brothers Television Network Ltd, TV vision Ltd and SAB events & Governance Now media Ltd. Sri Adhikari Brothers Group has now demerged all its various business verticals.

     

    Listed 21 years ago, Sri Adhikari Brothers Television Network Ltd is one of India’s first  listed media house. Sri Adhikari Brothers will continue to concentrate on TV content production, movie production and distribution business. The entity is also looking at digital content creation and digital business acquisition in a big way. Further to make it bigger, the company is building two state of the art studios; one near Sahar International Airport and the other in North Mumbai. At present, TV vision Ltd comprises of a successful five channel broadcasting bouquet, namely Mastiii, Dabangg, Maiboli, Dhamaal Gujarat and Dillagi. The company further plans to launch couple of more regional channels along with a mainstream Hindi GEC, in the near future.

     

    Said Markand Adhikari, Vice Chairman and Managing Director, Sri Adhikari Brothers (SABGROUP): “We have always given something trendsetting to the industry & will continue to do so by focusing on varied demarcated business verticals. We will continue to strive as a team to offer maximum value to our stakeholders.”

     

  • The Sri Adhikari Brothers-owned magazine starts a Hindi edition under Alok Mehta and with a a Marathi edition expected to launch next month

    Governance Now launches in Hindi, soon in Marathi!

    By A Correspondent

     

    The Sri Adhikari Brothers media group of brothers Gautam and Markand Adhikari has launched the Hindi edition of Governance Magazine with well-known editor and Padma Shri recipient Alok Mehta as editor.

     

    Buoyed by the success of the English edition which was launched in January 2010, SAB vice-chairman and managing director Markand Adhikari said he is bullish about the Hindi edition too. The content mix will be different from that of the English version which is edited by senior journalist B V Rao.

     

    Markand Adhikari

    Mr Adhikari informed that a Marathi edition is also underway from next month, with content essentially from the English and Hindi editions.

     

    While the magazine project was on an investment mode for the first two-odd years, it is now looking up thanks to quality content and a growing emphasis on events and conferences, said Mr Adhikari. “There is no alternative to good content and we’ve ensured that our editorial is unbiased and sticks to our core values,” he added.

     

  • After the success of Mastiii, Dabang and Dhamaal, Sri Adhikari Brothers launches a Marathi entertainment channel with a mix of music & comedy

    It’s 50-50 music & masti with Maiboli

     

    By A Correspondent

     

    The Adhikari brothers – Gautam and Markand – have been true pioneers in the Indian television space. Having been among the first private and independent programmers for Doordarshan and private satellite television, the brothers went on to publicly list their company, launch a comedy channel in SAB and then sell it to Multi Screen Media (Sony), launch two other channels – Janmat which later turned into Live India and Mi Marathi, both of which were part-sold, and more recently he launched music and entertainment channels Mastiii, Dabangg and Dhamaal. Here too, he pioneered the concept of focused regional plays with channels catering specifically to certain states in the Hindi Speaking Markets.

     

    Markand Adhikari

    And now it’s a ‘Maiboli’, a Marathi humour-and-music channel that has had a quiet launch today (August 8).  “I live in Maharashtra, Marathi is my first love and we started out with Marathi-language content,” says vice-chairman and managing director Markand Adhikari. While he regrets that Mi Marathi couldn’t take off on expected lines after construction major HDIL bought majority stake, he is hopeful that Maiboli will be a success from the beginning.

     

    The reason: humour has always been the core strength of Adhikari Brothers. MaiBoli will a 24-hour free-to-air channel with music and humour in equal measure. The music will appeal to all age groups, says Anita Verma, vice-president – programming who informs that the channel’s tagline is ‘Aapli Aaplya Mansaanchi’. “Comedy will be in the form of short three-odd minute standalone skits starring well-known theatre and TV performers like Sunil Tawde, Anshuman Vichare, Pradip Patwardhan, Santosh Pawaar, Digambar Naik, Arun Kadam, Kishori Ambiye  and Vijay Patwardhan amongst others,” she says

     

    Anita Verma

    The music bands of Maiboli are designed as per the mood of the slot which suits it the best. The day hence commences with ‘Bhakticha-Thheva’ which is a devotional band of soulful and spiritual songs, followed by ‘Priteechi Jhul Jhul Gani’ of romantic numbers, ‘Mast Madmast’ band of high-spirited fast numbers, ‘Sur tech Chhedita’ of soothing and relaxing songs and  ‘Chandne Shimpit Jashi’ of classic romantic and sad songs.

     

    The distribution spread will grow across Maharashtra over the next few weeks and months and simultaneously a marketing campaign will also be initiated.

     

    “After the South and Bengal, Marathi is big for regional television,” says Mr Adhikari. And how are his other channels doing? “Mastii turned No 1 within four months and has been No 1 or 2 ever since. Dabbang has also been No 1 in UP and Bihar for two years. Marathi has been on the cards for a while, and we thought the time was right.”

     

    But isn’t everyone talking of another slowdown and liquidity crunch? “On the contrary. With digitization, things have improved and will be even better in a couple of years. In fact the In times of come, with digitization, the time for media has come. In one or two years, media will have a golden period,” forecasts Mr Adhikari.

     

    What next, after Maiboli? “We will obviously expand,” says Mr Adhikari who is simultaneously also stitching up plans for the expansion of the Governance Now magazine that he runs.

     

  • The next five years are going to be a golden period for the broadcast industry.

    Markand Adhikari: It’s growth and growth

    Diwali is a special time for broadcast channels for they can tweak their programming towards catering to the festive moods of consumers, especially the news and entertainment channels. The festive season also brings in additional revenues in form of ad sales or sponsorships on key events and properties.  Media owners generally do get some benefit out of the festive season, where consumers are in the buying mode and when maximum sales happen during the year. We see categories like jewellery and consumer brands do a lot of advertising on TV.

     

    This season, we’ve seen quite a lot of traction from advertisers. A very good year – one of the best I would say for the broadcast industry, if we consider the past four to five years.  We’ve come up with some really good programming for Mastii. And I’m sure a lot of other channels are doing their bit around Diwali.

    Going forward, I think the broadcast industry will see growth and more. Next Diwali, as I see it, will be even better as far as business growth is concerned. Channel owners will up their ad rates. Subscription revenue will increase and once that begins to happen, on-air spots will be sold at a premium. That’s a big challenge, but I’m sure the industry is moving towards that, slowly but surely.

    As far as competition is concerned, with increasing media fragmentation, I think that companies which are able to hold their ground for next three years, will reap maximum benefits, as the way I see it, next five years are going to be a golden period for the broadcast industry.

     

    Markand Adhikari is Managing Director, Sri Adhikari Brothers