Tag: Mark Toia

By A Correspondent

Jockey has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear. The campaign has been conceptualised and executed by L&K Saatchi & Saatchi.

The TVC is directed and shot by Mark Toia on the streets of San Francisco. Speaking about the campaign, M C Cariappa, President – Sales & Marketing, Jockey India said, “Athleisure marks the official foray for Jockey India into outerwear which is an extremely relevant and highly potential category especially in India where the larger population indulges in casual sports to stay active while wearing activewear for casual hangouts. The campaign strengthens the Jockey brand imagery while signaling the exciting new range.”

Added Debarjyo Nandi, Senior Vice President, L&K Saatchi & Saatchi: “The campaign idea extends from the essence of Jockey Athleisure which lets you seamlessly transcend between active and leisure moments of your day. Not just wear it but live it, play or relax.”