MxMIndia

Tag: Mark Patterson

  • PK, as Prasanth Kumar is better known, will take up the CEO role with immediate effect

    Prasanth Kumar takes over as GroupM CEO

    By A Correspondent

     

    GroupM Asia Pacific announced the elevation of GroupM South Asia COO, Prasanth Kumar, to CEO. Sam Singh is leaving the GroupM CEO role in a little over a year after taking charge. While Singh will leave GroupM at the end of June. PK, as Prasanth Kumar is better known, will take up the CEO role with immediate effect.

     

    Said Mark Patterson, CEO, GroupM Asia Pacific: “PK has performed to the highest levels for 15 years in GroupM and agency leadership roles. He is uniquely and perfectly positioned to take on the CEO role, working closely with myself and CVL Srinivas (our WPP Country Manager), our local leadership team, clients and media partners. We have ambitious plans to continue to leading growth in the market as we help our clients fulfil their ambitions. It’s an exciting time for India, and the region and the future is bright. PK has been very much a part of our success to date and will be in the years to come in his new role. I’d like to thank Sam for his hard work and leadership and wish him all the best in his new role. No doubt, we will work closely with him and his new team in the future.”

     

    Added Srinivas: “PK has contributed immensely to the success of GroupM in India and South Asia through the various roles he has enjoyed since joining us back in 2004. His passion for the business, never say die attitude and a strong commitment to our clients and partners have earned him a great deal of respect across the board. I have enjoyed working with him and am excited to see him lead GroupM South Asia. I’d like to thank Sam for his leadership and wish him the very best”.

     

    Said Sam Singh: “Heartiest congratulations to PK on his promotion. It has been an absolute privilege working with GroupM this last one year. The friends that I have made, are friends for life. First hand I’ve seen the excellence and passion that the GroupM people bring to work every day; and the bonds that they have with their clients and the passion for their brands. I wish GroupM all the success. To ensure a smooth transition, PK and I will be closely working together.”

     

    And this is what PK said on his new role: “I am humbled at the opportunity to take on the CEO role for GroupM in one of the most dynamic and fastest-growing markets in the world. When it comes to advertising and media, India has made its mark on the global stage and success with our consumers is of vital importance to some of the world’s biggest advertisers.  It’s been thrilling to be with GroupM as we’ve led the way and there is much more to come”

     

     

  • New end-to-end offering enables brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

    GroupM’s INCA launches in APAC

    By A Correspondent

     

    GroupM announced the Asia Pacific rollout of its influencer marketing solution, INCA. INCA will connect brands to publishers and influencers to create and promote content in social channels and beyond to drive brand engagement across digital platforms.

     

    Mark Patterson

    “It’s no longer enough to look at an influencer’s follower count, likes, or comments – these metrics are too easily faked,” said Mark Patterson, CEO GroupM Asia Pacific. “To guarantee effective marketing, advertisers must carefully interrogate available data on their partner influencers and their campaign performance.  INCA enables us to do exactly that: we can connect brands with relevant, authentic influencers and publishers that have the power to help a brand achieve its objectives.”

     

    Dafydd Woodward

    Added Dafydd Woodward, Global Lead, INCA: “Considering the rapid evolution of social media platforms and the rise of the content and influencer-driven ecosystem, particularly in Asia Pacific, we are proud to bring a powerful solution to our clients in the market. Advertisers can now have peace of mind in knowing that they are working with the most trustworthy and relevant influencers and publishers, at a scale that can deliver the outcomes they need. With our transparent, data-validated process, we will help to shape the influencer marketing ecosystem for the better.” We don’t know specifics about INCA’s presence in India, but we are sure it will make an entry here, it hasn’t already.

     

     

  • Meanwhile, CVL Srinivas who transitions fully to Country Manager, WPP India

    Sameer Singh is CEO, GroupM South Asia

     

    GroupM has announced the appointment of Sameer ‘Sam’ Singh as CEO of its South Asia operations. Singh will lead the continued development of GroupM’s data-centric enablement for its agencies as they deliver competitive advantage to clients with digital leadership and content. Based in Gurugram starting in July, Singh will report to CVL Srinivas, Country Manager, WPP India and Mark Patterson, CEO, GroupM Asia Pacific.

     

    Singh joins GroupM from Google India where he was Director- Sales, responsible for the agency business. He was earlier based at Google’s headquarters in Mountain View, California where he worked on measurement, brand consulting, insights and product solutions. In a career spanning over 25 years across various geographies including India, China, UK, USA, and the Middle East, Singh, an alumnus of IIM Calcutta, worked across brand management, marketing services, media, forecasting ROI and research, sales and procurement at Gillette, P&G, GSK and Google. Prior to Google, he was VP, Global Media at GSK where he led their global pitch, set up the global media team and embedded digital excellence.

     

    Srinivas has been CEO for GroupM South Asia since January 2013. In October 2017, he was given the additional responsibility of Country Manager for WPP India. He will now transition fully to his WPP role.

     

    On Singh’s appointment, CVL Srinivas, Country Manager, WPP India said: “When planning the leadership succession, we found in Sam the perfect candidate who could take GroupM South Asia to the next level. We have built a strong enabling environment for our agencies with data centricity, digital leadership and content services. Sam has a track record of driving change at organisations focused on media, technology, brands and ROI. I look forward to working with Sam who has been a client, a media partner and a friend for many years”.

     

    Commenting on his appointment, Mark Patterson, CEO GroupM Asia Pacific said: “Sam is a unique talent and a great business partner with a fantastic track record delivering growth for market-leading world-class businesses across the globe. He now joins another one, and we are excited, proud and pleased to welcome him to GroupM South Asia.”

     

    Speaking on his appointment, Singh said: “The India market is transitioning to the next level of media sophistication, with GroupM adroitly navigating this space for their clients, and along with their media partners. I am super excited to join the GroupM team on this wonderful journey, and I look forward to bringing to the table, my experiences built at Google, as a Marketer, and while working across emerging and developed markets. I look forward to contributing, and to learning from my colleagues, our clients, and our partners.”

     

     

  • This year India shares 'Country of the Year' with GroupM Philippines

    GroupM India rules at the eMMies 2015

    By A Correspondent

     

    GroupM India has won the ‘Country of the Year’ award at the eMMies 2015, the regional awards for GroupM Asia Pacific. The ‘Country of the Year’ is the grandest award at the eMMies and is given to the country that delivers the best business performance while upholding the highest standards of GroupM values. This is the second time GroupM India has won this prestigious award. This year India shares ‘Country of the Year’ with GroupM Philippines.

     

    Commenting on GroupM India’s strong showing, Mark Patterson, CEO GroupM Asia Pacific said, “India continues to set a gold standard in the region through continuous refreshment, reinvigoration, expansion of services and unique influence in the market whilst maintaining a close, collaborative and entrepreneurial spirit throughout GroupM. India does this year on year which make their performance all the more special and worthy of recognition. If there was a country of the decade award it would be India’s.”

     

    CVL Srinivas

    CVL Srinivas, CEO, GroupM South Asia said, “India is extremely proud to receive the ‘Country of the Year’ award at the eMMies this year. 2014 has been one of our best years. We are especially proud of our talent who have embraced challenges in a very dynamic market and delivered true value to our clients. However what is most heartening is that we live up to the highest standards of quality among our peers in the larger GroupM family.”