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Tag: Marco Paracciani

  • Will have exposure in nearly 200 English Premiere League and Bundesliga matches in this season

    Apollo Tyres makes a mark with its tie-up with EPL

    By A Correspondent

     

    Football is helping Apollo Tyres score with its consumers across geographies, notes a communique. The tyre major’s association with Manchester United Football Club and recently, with Crystal Palace Football Club, as their Official Tyre Partner, has provided the impetus to the company’s global growth journey, it is claimed.

     

    Several campaigns have been created by Apollo Tyres to engage with the youth and the football fans world over. The company has also used Augmented Reality to engage with the football enthusiasts. Taking the association with Manchester United to the next level, Apollo launched the special edition dual branded — Apollo and Man Utd — tyres for the football fans in the United Kingdom, Thailand, India and the Middle East region.

     

    Said Marco Paracciani, Chief Retail and Marketing Officer, Apollo Tyres: “We continue to focus on driving our growth agenda and football remains a key element of that strategy. It’s wide following and fast adoption, also in India, has helped us tremendously in increasing Apollo Tyres’ visibility globally.”

  • Expands association to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei

    Apollo Tyres extends association with MUFC to other countries

    By A Correspondent

     

    Taking forward its association with Manchester United Football Club, leading tyre maker Apollo Tyres announced the extension of this association to the whole of Africa, Malaysia, Vietnam, Philippines, Singapore, Cambodia, Laos, Myanmar and Brunei. This is in addition to the existing association spanning 67 countries in Asia, Europe and few countries of Africa.

     

    Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd, commenting on the extension of territories, said, “The last two years of our association with Manchester United Football Club has helped increase the awareness for the ‘Apollo’ brand across select markets. This expansion will help us in our brand building journey in the African and South East Asia regions and support our growth initiatives in various countries in the regions.”

     

    The association between the two organisations has resulted in the introduction of Apollo and Manchester United branded tyres in India, Thailand and the UK. Last year, a ‘Go The Distance’ football pitch, made using recycled rubber, was also inaugurated at Old Trafford in the UK. Similarly, carrying forward the association, the two organisations came together to nurture young football talent from India.

     

    Manchester United’s Group Managing Director, Richard Arnold commented, “Since becoming a partner of Manchester United in 2013, Apollo Tyres have demonstrated their commitment not only to the partnership, but also to our fans. They have introduced some amazing initiatives, including the installation of its community ‘Go The Distance’ pitch at Old Trafford, and more recently, its week long football camp held in India in conjunction with the Manchester United Soccer School, aimed at inspiring India’s next generation of sporting stars. Apollo Tyres have shown how through our partnership they can create programmes like this that not only give something back to the community but also increases the company’s brand awareness in key markets. With the expansion of its rights into these new territories, we hope to bring many more exciting enterprises to our fans.”

     

  • The new global relationship will be run out of Apollo Tyres' Global Marketing Office in London

    Apollo Tyres appoints J. Walter Thompson as its global creative agency

    By A Correspondent

     

    Apollo Tyres, a leading tyre major, has announced the appointment of J. Walter Thompson Company as its global creative agency, which the latter won after a multi-agency pitch. J. Walter Thompson Company has replaced Apollo Tyres’ earlier agency, The Brooklyn Brothers.

     

    Apollo and Vredestein are the key brands of Apollo Tyres portfolio, and J. Walter Thompson Company will work on growing these brands globally.

     

    Marco Paracciani

    Marco Paracciani, Chief Marketing Officer, Apollo Tyres Ltd said, “We thank The Brooklyn Brothers for the work done in the last year. We are very excited to have J. Walter Thompson Company on board with us to further grow the two great brands — Apollo and Vredestein. The team has demonstrated real passion and understanding of our brands. We look forward to working with them and develop category leading communications.”

     

    Jagdip Bakshi, J. Walter Thompson Company London Global Team Leader added, “Apollo is an amazingly successful business which continues to challenge and set new benchmarks in the tyre industry. It is an exciting time to be partnering with them and we look forward to developing great work.”

     

    The new global relationship will be run out of Apollo Tyres’ Global Marketing Office in London and J. Walter Thompson Company will service from its London, Amsterdam and New Delhi offices.

     

  • Spearheading the global marketing efforts of Apollo's key product brands, Mr Paracciani will be based out of London

    Marco Paracciani is CMO, Apollo Tyres

    By A Correspondent

     

    Marco Paracciani

    Marco Paracciani has been appointed as the Chief Marketing Officer (CMO) at Apollo Tyres Ltd. Mr Paracciani will spearhead the global marketing efforts of Apollo’s key product brands, in terms of product strategy, marketing communication and product mix management. He will be assisted by a team of product managers responsible for individual brands across all geographies.

     

    Neeraj Kanwar, Vice Chairman & Managing Director, Apollo Tyres Ltd, said, “In a rapidly growing organization like ours, Marco will bring in the much-needed synergy across locations, and at the same time, add enormous value by building each of our product brands with their distinctive value proposition. Given his strong track record in new product development and market share growth across geographies, Marco would be a key asset for us going forward.”

     

    Mr Paracciani’s last assignment was with Electrolux, where he served as the Senior Vice President, Product and Brand Marketing, Asia Pacific, and Senior Vice President, Global Product Line. Prior to this, he had spent a significant part of his career with Colgate-Palmolive in Europe, US, Latin America and Thailand. Having worked with various organizations across a multitude of geographies and cultures, Marco brings a wealth of experience and a clear performance track record to Apollo Tyres which will prove valuable as the company continues on its growth trajectory.

     

    Mr Paracciani will be based out of London and report to Mr Kanwar. Mr Paracciani said, “I have seen Apollo Tyres taking giant strides in the past few years. With two overseas acquisitions in the past, the company now has a bouquet of product brands. We will look at creating a synergy between our different product brands where they need to co-exist, and at the same time, continue to be a market- and customer-driven company.”