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Tag: Mansi Jain

  • A joint venture between parent company Glance and Collective Artists Network

    Roposo & Rana Daggubati launch Dcraf

    By Our Staff

     

    Actor Rana Daggubati and entertainment commerce firm Roposo announced the launch of their co-created men’s grooming brand Dcraf. The label is to be launched by Roposo through Glance Collective, a joint venture between Roposo’s parent company Glance and talent management firm Collective Artists Network.  Dcraf is derived from ‘D’ for Daggubati, and ‘Craf’, short for Hair Craft.

     

    Said Mansi Jain, Vice President and General Manager, Roposo: “Our intention has been to partner with celebrities and creators to launch brands that reflect their unique persona and become an extension of who they are. Rana is one of the most fashionable contemporary male celebrities and is followed by many for his sense of style and grooming. We are delighted to be partnering with him to launch Dcraf. With the live commerce technology and the scale of our platforms, we expect Dcraf to be discovered by millions of users across India.”

     

  • A creator-led live, entertainment commerce platform

    Leo Burnett wins creative mandate for Roposo

    By Our Staff

     

    Leo Burnett India has won the integrated communications mandate for Roposo a creator driven, live, entertainment commerce platform and has created the first campaign for the brand – announcing the new brand identity. The brand which is a business unit under Google-backed Glance, an unconsolidated subsidiary of InMobi Group will be handled by the agency’s Delhi office.

     

    Speaking about the partnership, and the new campaign, Mansi Jain, Vice President & General Manager, Roposo said: “We are at an exciting juncture for the brand where we are creating an innovative and meaningful offering for both content creators and users. Our aim to is to build a single platform for creators, content, and commerce to come together, within a live virtual mall like environment. Leo Burnett has demonstrated an excellent understanding of the cultural pulse and consumer behaviour and translated it into impactful ideas for the brand.”

     

    Added Dheeraj Sinha, CEO and Chief Strategy Officer – South Asia, Leo Burnett: “Roposo not only has the homegrown advantage, it is one of the few premium hybrid apps that is bringing commerce and entertainment together through their tech and product innovation. This gives us the perfect  platform to build a data driven strategic approach for the brand, using relevant cultural insights to build a powerful narrative that resonates with its audiences. Our first piece of work reflects this as we bring together some of India’s most powerful content creators to introduce the brands refreshed offering. We are very excited to partner with team Roposo on this exciting journey and look forward to charting the brands success story together.”