MxMIndia

Tag: Manoti Jain

  • It draws attention to the sense of belonging that music gives us

    Supari Studios campaign for Vh1 Supersonic

    By A Correspondent

     

    Leading up to the Vh1 Supersonic music festival, Supari Studios has conceptualised and produced a film that draws attention to the sense of belonging that music gives us.

     

    Said Nisha Vasudevan, director of the film: “When the brief first came to us, the idea was to highlight VH1 Supersonic’s inclusive ethos and employ a visual language that would make it stand out from other festival properties in that space…. Visually, we decided to use match-cuts and action-cuts to move the narrative forward from person to person. The idea was to showcase a wide range of personalities while also alluding to commonalities between them all.”

     

    Added Manoti Jain, Executive Producer, Supari Studios: “When Vh1 approached us to create a film promoting their Supersonic Music Festival, we tried to put together a narrative that encapsulated the festival’s vibe and inclusive spirit, while also bringing back memories that people associate with music. The team went down a slightly different route from the usual festival videos, conceptualising a spoken word piece that was both nostalgic, as well as hard-hitting, with the aim to immerse viewers into a time and space that they could truly resonate with. We brainstormed on visuals that best represented our encounters with music, as well as on showcasing a diverse set of people, to make the film as reflective of reality as possible. Rather than using actors to play different parts in the film, we also chose to work with real people who were characteristic of each scene, so that we could best represent their stories.”

     

     

  • The content provides a local twist while giving the consumers an understanding of the wide range of products Asian Paints has to offer

    Asian Paints unveils its new series, ‘Live Stylishly’

    By A Correspondent

     

    Conceptualised, written and produced by Supari Studios, Asian Paints has launched another series of ‘How To videos’ around home décor ideas.

     

    Said Nisha Vasudevan, Director, Asian Paints Live Stylishly Season 3: “We aimed to create inspirational and aspirational yet snackable content that will showcase the Asian Paints catalog by illustrating how colours transform a space. We went with snappy scripts complemented by supers that would ensure the audience retains the messaging even if audio didn’t play. The spaces were revamped using choreography created using various sets of hands – they snap, click, and select throughout the videos, and act as catalysts for transformation. No characters are visible in the frames – this has allowed for seamless, fun and clutter-breaking visuals that focus on the spaces. One of the other challenges included the time-frame – we had just three days to shoot 20 videos. To achieve the above, we’ve used a mix of stop-motion, compositing and chroma cleverly. All departments had to work hard and smart, and this has translated into a set of neat, lucid and entertaining videos for Asian Paints’ Live Stylishly Season 3.”

     

    Added Manoti Jain, Executive Producer, Supari Studios: “For Asian Paints Live stylishly, we wanted to build a brand IP that was strategically relevant and would serve as a powerful content territory for the brand. At the inception of the idea the focus was to build a content strategy that meets both the brand’s goals and engages with the intended audience. We have created a total of 20 videos that revolve around information that the consumers are constantly seeking for while doing up the house. As next steps we are looking to create more videos in the space making Home Decor synonymous with Asian Paints in India.”