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Tag: Manorama Online

  • To create, host, and distribute podcasts

    The Quint & Malayala Manorama partner with Ideabrew

    By Our Staff

     

    The Quint and Malayala Manorama newspaper have partnered with Ideabrew Studios to create, host and distribute podcasts.

     

    Through this partnership, Ideabrew Studios will host, distribute and monetise over 30 existing shows including top shows such as Urdunama, Qisse Kahaniyan and The Big Story. Together, they will also work to create rich content through new brand-led shows that appease the listener as well as benefit the brand partner.

     

    Said Shelly Walia, Executive Editor, The Quint: “The Quint has been a leader among digital news media companies in leveraging the power of sound through its episodic and serialised podcasts. Collaborating with Ideabrew Studios opens exciting prospects for us in terms of not only reaching out to our habitual listeners and finding new audience – but also getting to know them better. The data provided by Ideabrew is helping us better measure user numbers, understand user behaviour, and study demography in a more systematic manner. This year, there’s been an uptick in listenership across podcasting channels as the world returns to a post-pandemic normalcy – and for The Quint, the tie-up provides a timely opportunity to capitalise on this revival.”

     

    Speaking of its association with Ideabrew, Mariam Mammen Mathew, CEO , Manorama Online added: “”We are happy to start our relationship with podcast creators and hosting platform IdeaBrew. In a short time, our listeners have responded well to the interesting and rich content in English and Malayalam languages on different podcast platforms. Podcasting is disrupting the traditional radio space, making it an exciting time for the news industry. We are happy about creating rich news content that’s true to our brand and a refreshing cultural and technological change across our newsrooms.”

     

    Added Aditya Kuber, CEO of Ideabrew: “Whether it’s Covid-19 updates, political discord, a new space launch, or the latest celebrity shenanigans, news channels carry 24-hour news, giving you something to constantly ponder or worry over. Through our medium of audio content, Ideabrew aims to disrupt the way the audience receives and responds to daily news. Our podcasts are designed to engage in healthier outlets that allow our audiences the flexibility to choose when they want to consume their news and also stimulating formats in the form of in-depth analysis, interviews or opinions from experts on the subject to make news informative, wholesome and entertaining.”

     

  • The package offers a reach of 37 million unique visitors, with 715 million-page views and an attractive average time spent of 3.36 to 8.09 minutes, notes a communique, offering 3 Billion ad impressions per month

    Dinamalar, Eenadu, ManoramaOnline & Prajavani form South Premium Publishers, to offer combined ad package

    By A Correspondent

     

    Dinamalar, Eenadu, ManoramaOnline and Prajavani news media publishers have come together to form the South Premium Publishers (SPP), a ‘South languages’ digital advertising package. This brings the four leading dailies, to digital advertisers collectively.  Advertisers can advertise on the digital assets of these publications and reach out to their target audience in one go.

     

    The package offers a reach of 37 million unique visitors, with 715 million-page views and an attractive average time spent of 3.36 to 8.09 minutes, notes a communique, offering 3 Billion ad impressions per month.  (Source: GA report, Combined Monthly Average, April 2020 – September 2020)

     

    Said Mariam Mammen Mathew, CEO, Manorama Online: “South Premium Publishers offers advertisers credibility, digital brand safety and increased awareness, with more control and ease of access to premium digital inventory from all major publishers of South India. This is the only premium digital publishers’ network that delivers. We, at Manorama Online are happy to be part of this pioneering platform in Indian Digital Publishing.”

     

    Added L Adimoolam, Director – Business and Technical, Dinamalar: “We are the market leader in Tamil Digital market. In 2019-20, of the total Indian AD market of 70k+ crores, 21% has been contributed by Digital. Given the current digital growth prospects it’s important that we give the best and the most convenient platform to the advertisers & agencies to connect with South Indian digital audiences. We are truly glad to form this consortium with all Premium Publishers in our market, which has a combined experience of 300 years. Now advertisers & ad agencies will be able to execute a South India campaign through a single point contact and 1 single RO at the best possible rates in the market. We have launched our consortium website, www.southpremiumpublishers.com which has all essential information”.

     

    Adds a communique: “73% of the combined users are between 18-44 age group, from young purchasers to HNI’s, whose primary source is digital news.”

     

    Said Arpan Chatterjee, COO – Digital, TPML, the publishers of Prajavani.net: “South Premium Publishers has its own uniqueness in enabling advertisers to target quality digital audience across South India through a single interface for brand and content campaigns. With more than 3 billion ad impressions every month to a very engaged audience in their own language, it is a strong value proposition from SPP. Prajavani is glad to be a part of SPP”.

     

    Talking about the key idea behind this alliance, I Venkat, Director, Eenadu said: “Our group is known for Value Creation and Value Innovation. This combination is a step towards creating value for our esteemed digital advertisers. We need to recognize that the market dynamics are evolving, which demands innovation in our existing business model and collaboration is one of the solutions. This combination will help advertisers to reach out to Southern Indian premium digital audiences in a very credible, secure, and highly engaged environment”.