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Tag: Manoj Mathew

  • The Zee Entertainment Group with its wide reach and strong foothold in the international market brings an extensive exposure for TOIFA 2016

    Zee acquires global telecast rights for TOIFA 2016

    By A Correspondent

     

    The Times of India Film Awards 2016 has announced its partnership with Zee Entertainment Group to be the exclusive telecast partners across the world excluding India. Some of these regions include Middle East, Pakistan, Asia Pacific, America, Africa and Europe. The partnership is aimed at promoting TOIFA’s grandeur, to reach out to viewers across the globe. The event is scheduled to take place in Dubai on March 17 & 18, 2016.

     

    The Zee Entertainment Group with its wide reach and strong foothold in the international market brings an extensive exposure for TOIFA 2016.

     

    Commenting on the acquisition, Mukund Cairae, CEO, Zee Entertainment Middle East says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”

     

    Manoj Mathew, Chief Content & Creative Officer at Zee Entertainment Middle East added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” He also added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”

     

  • Present across 196 countries worldwide, Zee Entertainment has a viewership of over 960 million viewers globally

    Zee channels launch on YuppTV across the Middle East

    By A Correspondent

     

    YuppTV has announced the launch of the rich repertoire of channels from Zee Entertainment in the Middle East. Middle East viewers will experience the gamut of entertainment offered on key Zee channels like Zee TV Middle East, Zee Cinema International, &TV Middle East, Zee Telugu, Zee Bangla Movies, Zee Living, Zee Bangla, Zee Marathi, Zee Kannada, Zing, Zee News, Zee Smile and many more channels which will be added to the bouquet soon.

     

    Present across 196 countries worldwide, Zee Entertainment has a viewership of over 960 million viewers globally. The bouquet of channels launched in the Middle East will give viewers access to popular Zee serials in Hindi and in regional languages, news coverage, health and living programs as well as movies in multiple Indian languages. Zee TV Middle East and Zee Cinema International are already leaders in their respective genres as per the television ratings released by Ipsos Stat in UAE.

     

    Making a commendable move to embrace the Middle East in its ambit and scope takes YuppTV from strength to strength, in being the only provider delivering 200+ Indian TV Channels worldwide in 13 languages, as Live TV, and 10 days of revolutionary Catch-up TV, along with unlimited Movies via YuppTV App on Amazon Fire TV, Android TV, Google App, LGTV, Opera, Panasonic, Samsung TV, WD, Android and iPhone. Presently languages being offered in Middle East include Hindi, Bengali, Marathi, Telugu and Kannada.

     

    Uday Reddy

    “Middle East provides a prime viewership base with unlimited potential for Indian television with Hindi and regional languages all set to capture a huge following. Taking Zee Entertainment, one of India’s largest television broadcasters to host its channels on YuppTV for viewers in the Middle East gives us as much pleasure as it will bring to the eager viewers. The increasingly vast South Asian population in the Middle East can now watch their favourite Zee content on our platform. They can now enjoy the shows of their choice on Zee channels whenever and wherever they choose to,” said Uday Reddy, Founder and CEO of YuppTV.

     

    Manoj Mathew, Chief Content and Creative Officer for Zee Entertainment MENAP said, “We are also the only network to offer varied local flavour in our programming for south asian viewers. Our first locally produced drama series for middle east viewers called Parwaaz got us record viewership last year. Similar experiments for content with a local connect is what differentiates us from the other south asian broadcasters and makes us the preferred choice of our viewers. We manage to capture the attention and elicit delight and interest from every segment of viewers, with offerings in every genre. News, Entertainment, Infotainment, lifestyle, we cover it all comprehensively. Our alliance with YuppTV to offer Zee bouquet of channels to subscribers in the Middle East is both exciting and enriching. Availability of YuppTV on various internet enabled devices enhances Zee’s reach multi folds. It is our firm belief that our offerings will be highly appreciated and viewers will enjoy the channels and their content as we create programmes of specific interest to please our various segments of audiences.”