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Tag: Manoj Bajpayee

  • The actor is the insurance company’s brand ambassador

    Manoj Bajpayee stars in ManipalCigna films

    By Our Staff

     

    ManipalCigna Health Insurance Company Limited has announced the launch of three new product feature-based films starring its brand ambassador and actor, Manoj Bajpayee.

     

    Speaking on the new brand films, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said: “Our new brand films starring our brand ambassador Manoj Bajpayee showcases his obsession and passion for ManipalCigna’s fully-loaded health insurance products in a light-hearted and humorous way. In the films, we see no matter which product Manoj is trying to make an ad for, he ends up propagating ManipalCigna Health Insurance in it, in his witty and inimitable style. Through these films, we aim to break the monotony of traditional health insurance advertisements and create an insight-led films that are engaging, relatable, and memorable for the viewers. We are confident that Manoj’s charisma and never-seen-before comic timing will strike a chord with the audience and encourage them to take the first steps towards buying the right health insurance plan from an expert.”

     

    Speaking on the brand films, Govind Pandey, CEO, TBWA India said: “In the sea of sameness and policies with fine print across health insurance products, it is difficult to figure out the right health insurance policy. These three new brand films depict that when you finally come across the experience of the right policy designed by experts like ManipalCigna you notice the difference and you just cannot get over it. Manoj Bajpayee in his inimitable manner lands the critical benefits that only an expert like ManipalCigna can offer in health insurance. Expert Ki Suno Sahi Chuno is an invitation to choose your health policy from the people who know best.”

     

  • Is the brand ambassador of the Company

    Manoj Bajpayee partners with ManipalCigna Health Insurance

    By Our Staff

     

    Manoj Bajpayee features in a promotional ad campaign for ManipalCigna Health Insurance. The actor is also a brand ambassador of the Company and aims to spread the message about the value of health insurance. He mentioned that ManipalCigna’s rich expertise lies in offering several innovative features and fully loaded health insurance products to take care of medical emergencies and accidents. It is always a great approach to be prepared for unforeseen circumstances in life.

     

    ManipalCigna Health Insurance has launched a series of humorous new brand films featuring how he is mixing up his dialogue. His passion towards the expert health insurance brand does seem justified though, as when you get superior benefits with ManipalCigna Health Insurance you wouldn’t remember anything else. Because “Isse accha Health Insurance Expert aur Kahan!”

     

  • Marked by notable politicians, celebrities, industrialists and eminent leaders

    ABP concludes Second Edition of ‘Ideas of India Summit’

    By Our Staff

     

    ABP Network’s Second Edition of ‘Ideas of India Summit’ Concluded successfully.

     

    Second edition of “Ideas of India” Summit concluded on a high note with the notable presence of Nitin Gadkari, Minister of Road Transport & Highways of India. While emphasizing on reducing carbon footprints, Gadkari said: “Hydrogen is our future fuel and India’s future vehicles will run on hydrogen and green fuels.” The two-day summit witnessed discussions on a wide range of ideas over 40 sessions and highlighted the prevailing issues in the country related to geo-political tension, inflation, culture, mobility, and young entrepreneurs shaping the role of India in the future world.”

     

    The second edition of ‘Ideas of India’ Summit celebrated the theme of ‘Naya India: Looking Inward, Reaching Out’ with notable politicians, celebrities, industrialists and entertainers, eminent leaders including Liz Truss, the former Prime Minister of the UK, Union Minister Ashwini Vaishnaw, Delhi Chief Minister Arvind Kejriwal, Punjab Chief Minister Bhagwant Mann; Poet Javed Akhtar to tech and business innovation icon N.R. Narayana Murthy, founder Infosys.

     

    The list extended to superstars such as Ayushman Khurrana, Sara Ali Khan, Manoj Bajpayee, and Rishi Singh, vocalists and sports players such as Jawala Gutta, Ashwini Nachappa, Joshna Chinappa, Sushila Chanu Pukhrambam and Vinesh Phogat, Mahmood Mamdani; Bhavish Aggarwal, Co-Founder and CEO, Ola Cabs social activist Nandita Das and Mira Nair, young acting and social media sensations Kriti Sanon, Yami Gautam, Saloni Gaur, RJ Karishma and Meethika Dwivedi.

     

    On Day-1 of the session, Truss stressed on India’s greater role in the UN Security Council and said, “India and UK need to back each other more closely on trade, and investment and need to make sure both the countries work together on critical supply chains. We are investing more in green energy, like solar panels. These economic decisions will affect freedom and democracy in future. We are looking forward to the India-UK trade deal finishing as soon as possible.”

     

    Speaking on EV targets by 2030, Gadkari said, “In the coming years India will certainly shift to electric vehicles. “We import Rs. 16 lakh crore worth of fossil fuel every year but pretty soon our farmers will produce green fuel and green hydrogen,” he said adding that Lithium ion batteries will lead the shift from petrol and diesel driven cars.

     

    Union Minister Ashwini Vaishnaw laid down the roadmap of the future of Indian Railway with tech integration and new projects of railways including Bullet Train and Vande Bharat, he said: “PM Modi wants seamless integration of every mode of transport at railway stations and creation of urban spaces. Stations should be designed like city centers. So, we took around 50 designs and made a 2.5-hour presentation for PM Modi. But he was not happy. He said these designs are good for today. But I want a design that would be relevant even 50 years later. That’s PM Modi’s vision.”

     

    At the end Avinash Pandey, CEO ABP Network concluded the event and thanked all the speakers, guests and dignitaries. He said, “The summit will be back next year and promised it will be “even bigger and better.”

     

  • Campaign executed by Puretech Digital

    Manoj Bajpayee endorses ManipalCigna Health Insurance

    By Our Staff

     

    ManipalCigna Health Insurance has launched two brand films around the significance of their new tagline ‘Expert Ki Suno, Sahi Chuno’ starring brand ambassador Manoj Bajpayee. The campaign is executed by digital marketing agency, Puretech Digital.

     

    Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, said: “We have been associated with Puretech Digital for a year now, and the agency has contributed greatly with the Performance Marketing plug-in to amplify our new brand films and ManipalCigna’s brand positioning message, ‘Expert Ki Suno, Sahi Chuno’ which aims to convey the company’s overarching expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. This campaign is a testimony of a stronger future for our digital growth, and will help us seek deeper penetration into the market.”

     

    Speaking on the success of the campaign, Parthiv Majmudar, Vice President – Digital Marketing at ManipalCigna Health Insurance, added: “This campaign was centered towards achieving greater market penetration by reaching a large target of potential audience. We wanted ManipalCigna to be synonymous to assurance & expertise, when it comes to health insurance. This was made possible in partnership with Puretech Digital by tapping into the most apt timings, best-resulting channels, and highly effective strategies, thereby yielding great results for our business goals.”

     

  • Created by TBWA India

    Manoj Bajpayee stars in brand film for ManipalCigna Health Insurance

    By Our Staff

     

    ManipalCigna Health Insurance Company Limited has launched a new brand film ‘Health Ki Keemat’ starring its brand ambassador Manoj Bajpayee. Through this brand film, ManipalCigna aims to reach out to potential buyers, seek deeper penetration into the market, and highlight the value propositions people can expect when buying health insurance from the expert. The film emphasizes the significance of ‘Expert Ki Suno, Sahi Chuno’ and highlights the importance of seeking an expert to simplify the choice, help choose the right health insurance plan to suit unique health needs, and to easily access quality healthcare.

     

    Speaking on the new brand film, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said: “Our new brand film leverages the insight that while health insurance has today moved from a ‘grudge’ purchase to a ‘nudge’ purchase, there exists a knowledge gap and limited product understanding. We believe Health is priceless, and people who value their and their family’s health will trust an expert. Based on this insight, we have designed the new film, ‘Health Ki Keemat’. The story builds on the ‘real moments of health recovery’ to drive brand connect and affinity.  We have a new brand tagline, ‘Expert Ki Suno, Sahi Chuno’ to assure consumers that now they can count on the health insurance expert, ManipalCigna who understands the value of health and knows best how to protect it “

     

    Speaking on the new brand film, Parixit Bhattacharya, Managing Partner-Creative, TBWA India added: “We are delighted to partner ManipalCigna again, especially at this exciting juncture for the brand. The Health Ki Keemat brand film spotlights the need to choose an expert while considering health insurance. After all, what’s invaluable can only be trusted with experts. During the process of creating this film, we discovered that people who demanded the most out of their health insurance, preferred someone with the right expertise. This is a massive advantage for the business and speaks to the great values of the brand. So when Manoj Bajpai says “Jo health ki keemat jaante hain woh ManipalCigna Health Insurance ko maante hain”, he is speaking the truth.”

     

  • … to spread the message about the value of health insurance, drive customer conversions and propel distribution growth across India

    ManipalCigna onboards Manoj Bajpayee as Brand Ambassador

    By Our Staff

     

    ManipalCigna Health Insurance onboards actor Manoj Bajpayee as Brand Ambassador_1

    ManipalCigna Health Insurance Company Limited has announced the appointment of actor Manoj Bajpayee,as its brand ambassador.  Through this association with Manoj Bajpayee, ManipalCigna aims to spread the message about the value of health insurance, drive customer conversions and propel distribution growth across India.

     

    Said Prasun Sikdar, MD and CEO, ManipalCigna Health Insurance: “At ManipalCigna, our goal is to provide lifetime access to quality healthcare and ensure financial wellbeing in the lives of the millions of people in India. Manoj Bajpayee is a phenomenal ambassador for this mission and it is a moment of pride for us to be associated with a self-made, passionate, expert, and trustworthy personality like him who has a pan-India appeal. Sikdar further added, “As an actor, Manoj strongly resonates with our brand because ManipalCigna possesses all these values, expertise, and more. Over the years, we have built a comprehensive health insurance portfolio with a range of benefits, including inpatient, outpatient, and wellness benefits to take care of healthcare financing needs, and will continue to be there for our customers and their families, especially when they need us most”

     

    Added Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said, “We are excited to bring Manoj Bajpayee on board to raise awareness about our health insurance solutions and build a purpose-driven connection with our customers. Manoj inspires trust and has the expertise to be associated with a category like health insurance, thus with ManipalCigna, it is a seamless brand association. Further given his mass fan following across the country, we believe that this association will help us maximize our reach, strengthen our brand awareness and build a deeper connection with the consumers. We look forward to our engagement and an enriching partnership”

     

  • It's titled #JaiseNatureNeBanaya

    Tata Sampann campaign with Manoj Bajpayee

    By Our Staff

     

    Tata Sampann, the brand offering unpolished dals, staples and spices, has announced the launch of its latest campaign #JaiseNatureNeBanaya. The ads feature actor Manoj Bajpayee.

     

    Commenting on the campaign, Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, said: “Our commitment is to bring high quality nutrition to Indian homes. This commitment inspires us to work towards mindful processing, allowing for food to retain its full nutrient potential. The constant obsession for retaining natural goodness is why our products are high quality, high sensorial value – so they taste great. Tata Sampann is Sarvagun Sampann.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We wanted to present Manoj Bajpayee not just as an actor but as a discerning food lover who loves to cook. In this light-hearted campaign he shares with us some simple yet effective tips on how to elevate even the most basic dishes with Tata Sampann dals and haldi.”

     

  • New TVC features Pankaj Tripathi, Manoj Bajpayee and Nawazuddin Siddiqui

    Bail Kolhu Oil campaign advocates gender equality in kitchen

    By Our Staff

     

    Bail Kolhu Mustard Oil, a brand of BL Agro, has launched a new campaign. The TVC advocates to equalise gender roles in the kitchen with tagline #RasodeMeinMardHai. It stars actors Pankaj Tripathi, Manoj Bajpayee and Nawazuddin Siddiqui. The advertisement was conceptualised and created by Leads Brand Connect.

     

    Commenting on the launch of Bail Kolhu’s new TVC, Ashish Khandelwal, Managing Director, BL Agro, said: “Bail Kolhu is a long-standing brand with recall value rooted in consumers. So, our vision with the TVC went beyond generating brand lift and into advocating #RasodeMeinMardHai concept, and we couldn’t have found a better fit to champion the social cause than Pankaj Tripathi, Manoj Bajpayee, and Nawazuddin Siddiqui. Their persona and journeys are very apropos of the initiative, which is why the message we wanted to convey comes out very naturally and effectively.”

     

    Added Leads Brand Connect CEO Sanjay Srivastava: “Leads Brand Connect team came up with an extremely unconventional but necessary concept of “why should cooking be a woman’s job alone.” It’s a stereotype that is often represented in advertisements, and we wanted to break that chain while simultaneously supporting the idea that men should cook too. With Pankaj, Nawazuddin, and Manoj, we were able to bring that out without being on the nose about it and, of course, creating more recall for Bail Kolhu.”

  • To accelerate its outreach to the SMB sector

    Manoj Bajpayee to feature as brand ambassador for MyBillBook

    By Our Staff

     

    FloBiz, a startup that is building a neobank for small- and medium-sized businesses, has announced its association with actor Manoj Bajpayee. The Bengaluru-based fintech aims to accelerate its outreach to the SMB sector and promote the adoption of its flagship product MyBillBook – a simple to use GST billing and accounting software – with Manoj Bajpayee as brand ambassador.

     

    Said Rahul Raj, Co-founder and CEO of FloBiz: “The ‘Business Ko Le Seriously’ campaign is our first step towards creating a relatable and trustworthy brand for MyBillBook, targeting ambitious business owners across the country. We’re extremely thrilled to join hands with Mr. Manoj Bajpayee to communicate our mission and the product’s value propositions to the small business community over the next one year. Manoj’s universal charisma and mass appeal, coupled with the inspiring story of his journey from a humble beginning to critically acclaimed fame, is sure to resonate with the SMBs. The team thoroughly enjoyed working with the incredibly talented artist, who brings such passion and conviction to his work.”

     

    Added Shriram Iyer, co-founder and chief creative officer of Tilt Brand Solutions said, “The FloBiz team was very clear about the brief right at the outset. As a brand, they genuinely believe in the power of SMBs and their impact on our economy. However, while these business owners have big ambitions and strong drive, they lack the necessary technological tools that are otherwise available to bigger companies and corporations. This led us to realise that what the SMB owners need is a nudge in the right direction to propel their businesses by adopting a powerful software like MyBillBook.

     

  • The TVC created by Leads Brand Connect agency

    Wasseypur trio shoot for BL Agro Mustard Oil

    By Our Staff

     

    BL Agro Industries, a FMCG company, has launched the second television commercial of its signature brand, ‘Bail Kolhu’, mustard oil. It features ‘Gangs of Wasseypur’ fame trio – Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi. The TVC created by Leads Brand Connect, a multi-dimensional creative agency, is launched across the national television channels.

     

    Said Ashish Khandelwal, Managing Director, BL Agro: “Bail Kolhu is our 50-year-old signature brand, which has become a household name over the years. We have always intended to deliver the best quality edible oil because we understand that food is a common factor amongst all of us. Be it any occasion, food is the ingredient which connects us all and makes the occasion a memorable one. With this TVC, we wish to highlight the trigger food gives us.”

     

  • The ad is simple and well-directed, but will it deliver for the brand? Sanjeev Kotnala reflects on the BL Agro ad

    Bail Kohlu… Kohlu ka Bail Kaun?

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaThe ad by BL Agro Industries’ mustard oil brand, Bail Kolhu is interesting – due to its somewhat unique approach.  I have never seen ads from the brand, and I am not sure if they were regular advertisers on social media and TV.

     

    This TVC/DVC featuring Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi- the three much-loved and hated characters from Gangs of Wasseypur is trying too hard, too much too soon. They belong to the core markets of the brand. They are known to have struggled with a late entry into Bollywood, finally succeeding against all odds. The fit seems perfect.

     

    The three actors are damn good, and they deliver on expected lines.  As depicted in the film and what people know, their life stories resonate with the audience and seem an apt fit for what the brand wants to communicate. They are known more for their craft more than being stars. People find them grounded and relatable in real life- something that the brand wants the audience to believe about it. In some press release, I read these values are – Perseverance, Purity and Dependability.

     

    The ad is simple. The celebrity brand ambassador reflects on his life, and short clips of their interviewed story make the point.  There is an unmistaken undercurrent of struggle before success. Additionally, the ad moves into the expected lines of showing the relentless pursuit of their dream and not leaving it mid-way. There it empathises on a determined-focussed approach and never letting it go. This is then transferred on to brand as it recounts to have followed a similar life pattern.

     

    It seems a good move when the brand is trying to expand and is engaging in creating the business delivery channels. However, when it comes to the consumer, this alone may not suffice. I believe that they will most likely take it further with the three ambassadors and product feature and/or benefit-led communication. If it is there, the brand will be better advised to bring them when the iron of buzz and discussion is hot. Otherwise, this disruptive sounding initial communication may just disrupt their plans.

     

     

    There is a lack of brand name integration in the film other than Manoj Bajpai reference to Kohlu ke Bail. At the end of the commercial, the bridge-line ‘Mehnat ke zanoon se kamyabi ke sakoon tak hamari pehchan ka safar bhi kuch eisha hi raha’ ( our journey towards gaining the identity has been similar, from passionate efforts to the comfort of success) that tries to wrap up the stories and link them to the brand is good but may not do the job.

     

    The brand association remains weak. It hinges on the unique sounding brand name- something that the film has really not exploited enough-the complete picture of mustard oil making the traditional way.

     

    The multi-star single film is different. It looks as if the film were initiated as three independent films but then stitched together for a shorter version. Something the brand should avoid as it clutters and sends a confusing message. It could work better as individual stories than overlapping ones.  The first test should be if the film communicates the right message clearly and cleverly in the least number of exposures.

     

    At the same time, compliment the team behind it who wrote and directed the ad- and the client who was sure what they wanted from the ad. There is enough buzz and talk about the ad and mostly positive.

     

    I hope this is just the beginning and not the end of the campaign. The brand will have to move fast and invest in moving from awareness and action at the trade level to interest and effort at the consumer level. The brand may need some tangibles to make the shift; maybe the brand could do with some second opinions and advice.

     

  • A multi-starrer brand endorsement to be rolled out to promote ‘Bail Kolhu’

    Gangs of Wasseypur trio shoot for mustard oil

    By Our Staff

    BL Agro Industries Limited has announced a multi-starrer brand endorsement with Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi as the faces for ‘Bail Kolhu Kacchi Ghani Mustard Oil’. They will be seen together in the commercial TVC of BL Agro and on social media campaigns of the brand.

    Said Ghanshyam Khandelwal, Chairman and Managing Director, BL Agro: “Bail Kolhu is our company’s flagship product, which has been in the market for the last 5 decades. It holds a very strong market and a goodwill in the edible oils category, and we wanted somebody who hold the similar position in the minds of people. Manoj ji, Nawazuddin ji and Pankaj ji are not only actors but are household names who connect with people from across the country. All the three gentlemen are self-made and are the legends in the Bollywood industry. Their determination, grit, hard work and perseverance to reach to the heights they are at today, corresponds our journey as well. We also started our journey from nowhere; had our own set of challenges, learnings, and ultimately, we saw success. With this amazing trio, we could rewind, relive and connect with our journey”.

    Added Richa Khandelwal, Director, Leads Brand Connect, the advertising agency of BL Agro: “Bail Kolhu is the pioneer and flagship product of BL Agro Industries which is a symbol of purity and strength. A thoughtful brand positioning was important for Bail Kolhu, which has been successfully there in the market since ages. On-boarding the iconic trio was an introspective decision as all three of them reflect strength, vibrance and power, as individuals. Also, they share a great chemistry, coming from small towns and humble family backgrounds, similar to Bail Kolhu, which was started by family members from a modest background who hailed from a small town in Uttar Pradesh. Also, the three actors have a great fan following and are famous names amongst the masses, they could be easily connected with the brand, which also has a cult following across the Nation.”