MxMIndia

Tag: Manohar Bhat

  • Kia Motors rolls out inaugural brand campaign in India

    By A Correspondent

    Kia Motors has launched its first brand campaign for India, to introduce the brand in the country and further strengthen its connect in the market. This high decibel campaign lead by the TVC reiterates Kia’s design philosophy and brings out the importance of design in the Kia ecosystem.

    Speaking about the campaign, Manohar Bhat, Head – Sales and Marketing, Kia Motors India said: “This brand campaign established Kia’s emphasis on design and how it changes the design rule-book with every car it introduces in the market. Right from the world’s heart throb Stinger to the latest sensation Telluride all Kia cars have their unique identity with a common design language that stands out. We wanted to take a fresh approach through the campaign that rightly highlights the importance of design at Kia and the inspiration that drives us to make stunning cars that we are globally known for. Staying true to the brand philosophy of ‘power to surprise’ there’s more to come via the TVC so, please stay tuned!”

  • Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu

    Maruti Suzuki back in Hakuhodo Percept stable

    By A Correspondent

     

    Hakuhodo Percept has won the creative and integrated brand duties for the launch of a new car in the B segment from Maruti Suzuki, India’s largest passenger car manufacturer.

     

    Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu.

     

    The name of the new model is undisclosed as of now, however, its launch is slated for mid May 2015 and a fully integrated campaign is being planned to break around the same time. The size of the business is estimated to be around Rs 100 crores.

     

    Confirming the win, Kosuke Kataoka, Executive Director Hakuhodo Percept, said, “Winning this new brand from Maruti Suzuki gives us all immense pride and marks an important step in our journey together, which we re-initiated in early 2014 with the extremely challenging Delhi Auto Expo. We are looking forward to making this launch a huge success.”

     

    Commenting on the decision to award the business to Hakuhodo, Manohar Bhat, Vice-President, Marketing, Maruti Suzuki India said: “We are happy that Hakuhudo has come on board. Hakuhudo is associated with Suzuki Japan on various brands and we do believe that our brand will benefit from that experience.”

     

    Elvis Sequeira

    Elvis Sequeira, COO, Hakuhodo Percept added, “It’s an incredible win. The excitement in the agency is unbelievable. We are so happy to welcome this very popular brand back to our agency.”