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Tag: Mankind Pharma

  • To raise Hypertension Awareness

    Mankind Pharma launches campaign

    Mankind Pharma has launched a nationwide campaign on the occasion of World Hypertension Day called ‘Limit White India’. This initiative aims to raise awareness about the dangers of excessive salt and sugar consumption which with other factors like sedentary lifestyle and obesity can be a major risk factor for hypertension.

    Said Dr Sanjay Koul, Chief Marketing Officer, Mankind Pharma Ltd: “Hypertension is a silent killer, and Mankind Pharma is committed to tackling it head-on through the ‘Limit White India’ campaign. Excessive salt and sugar are significant contributors to uncontrolled blood pressure levels and blood sugar levels. Studies have shown Indians on average consume five times the WHO recommended quantity of sugar annually. By raising awareness and promoting lifestyle modifications, we aim to empower people to make informed choices for their well-being.”

  • Unveils HealthOK Tablets Campaign

    Ranveer Singh is brand ambassador for Mankind Pharma

    By Ours Staff

     

    Mankind Pharma has collaborated with Ranveer Singh for its latest campaign, ‘24 Hour Active Energy with HealthOK’.

     

    Said Joy Chatterjee, AVP of Sales & Marketing, Mankind Consumer: “At Mankind Pharma, we prioritize the well-being of individuals by providing high-quality healthcare solutions. At times, men do want to stay active and energetic all day but with ageing, daily tiredness becomes a common problem, which most men face. It could be due to nutritional deficiencies, bad food habits or sedentary lifestyle. HealthOK multivitamin tablets can fulfill those nutritional deficiencies and provide an added benefit of staying energetic due to Taurine & Ginseng. We believe Ranveer is an ideal ambassador for our brand HealthOK due to his unmatchable energy levels. HealthOK exemplifies our dedication to excellence and customer satisfaction, solidifying our position as a leader in the multivitamin category.”

     

  • To introduce its new brand of Epic Condoms

    Mankind Pharma launches new campaign

    By Our Staff

     

    Mankind Pharma has launched a campaign for its new condom brand Epic Condoms. It is designed to introduce and make consumers aware of the new brand from condom brand i.e. Manforce Condoms. The campaign is specifically focused on the Delhi NCR region.

     

    Speaking on the campaign, Joy Chatterjee, Associate Vice President- Sales & Marketing, Mankind Pharma, said: “We have launched a premium product in the market. Thus, an intensive campaign was required to make customers aware of the new offering. The thought behind having a 360-degree campaign is to increase its visibility in the market while highlighting its unique features to help the audience know about the offerings. The newly launched Epic condoms, curated to intensify the love-making session with long-lasting pleasurable moments, needed intensive campaign to match up to the premium market segment that it caters to.”

     

  • With Telgu comedian Brahmanandam and Bengali actor Biswanath Basu

    Gas-O-Fast releases second leg of multilingual TVC

    By Our Staff

     

    Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Telgu comedian Brahmanandam and Bengali actor Biswanath Basu. The TVCs releases in regional languages to effectively communicate with the local population.

     

    On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said: “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.”

     

  • For brand architecture, identity and packaging for the new brands

    Jigsaw partners with Prega News for brand extension

    By Our Staff

     

    Jigsaw Brand Consultants has been mandated to create extension brands for the Prega News Portfolio by Mankind Pharma. This will include the strategic direction for the brand architecture, identity and packaging for the new brands.

     

    Rutu Mody Kamdar
    Rutu Mody Kamdar

    Said Rutu Mody Kamdar, Founder, Jigsaw Brand Consultants: “We are very happy to partner with Prega News for these new and exciting innovations in this category. We are bringing in our deep consumer insight skills that are being translated to identity and packaging design for this portfolio.”

     

    Added Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma: “The team at Jigsaw Brand Consultants brings with them an ocean of experience in this space. They understand the consumer as well as the science of design and communication: especially one that is as intimate as ours. I am delighted to have found partners in them and look forward to the value they bring to the Prega News table.”

     

  • For its Gas-O-Fast, an ayurvedic antacid brand

    Mankind gets Brahmanandam as regional brand ambassador

    By Our Staff

     

    Gas-O-Fast, an ayurvedic antacid brand from the house of Mankind Pharma, has continued its association with Brahmanandam as its regional brand ambassador for Southern India. The brand will be launching a TVC featuring Brahmanandam, which will be rolled out soon on mainstream media platforms to mark the launch of Gas-O-Fast’s new range of flavours.

     

    Speaking on the association, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma, “We are glad to continue our association with one of the finest actors in the southern market. We are positive that our association will help us to explore new avenues in the market. We are determined to increase the product visibility in the southern market and create a top-of-the-mind recall value as the potential solution for all your stomach related problems.”

     

  • Creatives done by Team Pumpkin, while scripting and production executed by SG Media

    Prega News rolls out new campaign for Women’s Day

    By Our Staff

     

    Prega News, Mankind Pharma’s pregnancy detection brand, has launched a new campaign, #SheCanCarryBoth to celebrate the boundless spirit of womanhood.

     

    Notes a communique: “The video film exquisitely captures the insecurities of women with the portrayal of three starkly different personalities. One has happily entered the phase of motherhood, the other is highly sceptical about the career options as a model post her pregnancy, while there is another ambitious lady disoriented from the concept of motherhood to fly high in her career,” adding: “Prega News with the campaign intends to break the stereotypical inhibitions arising in every woman’s mind, and drives away their doubt that having a child can bring a full stop to their career. It enunciates the huge strength of women who do not shy away from any form of responsibility. It harbors a sense of inclusivity that motivates the women to celebrate their various phases of womanhood, while not compromising on their dreams and ambitions.”

     

  • The campaign is in eight regional languages to capture wider audience

    Mankind Pharma launches TVC for antacid brand

    By Our Staff

     

    Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast has rolled out a new multilingual TVC in eight regional languages.

     

    Talking about the launch of new TVC, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma said: “Over the years, Gas-O-fast has captured optimum market share in the antacid industry and we aspire to become leader in this category. We are focused on driving penetration in the urban as well as in the rural markets and we are aggressively coming up with interesting and engaging campaigns.”

     

  • The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

    Gas-O-Fast unveils campaign

    By Our Staff

     

    Gas-O-Fast, an ayurvedic antacid brand from the house of Mankind Pharma, has unveiled the second leg of its influencer campaign featuring television actors Yogesh Tripathi, Nirmal Soni and Punjabi singer and comedian Karamjit Anmol.

     

    Talking about the campaign, Joy Chatterjee, General Manager, Sales and Marketing of Mankind Pharma said: “We are doing a three series campaign with these comedian celebrities and this is the second leg of the campaign which is focusing on online food ordering habits of individuals. We are rolling out this campaign in a phased-out manner to keep the brand recall during the festive season. People binge eat during the festive season which may cause Acidity and gas problems. Through this campaign, we aim to position Gas-O-Fast as “India ke Acidity ka Indian solution”, and a true companion to enjoy celebrations and occasions without any hesitation.”

     

  • To promote ‘Health OK’, a multivitamin and minerals tablet from the house

    Influencers roped in for Mankind Pharma campaign

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Health Ok Tablets (@healthoktablets)

    ‘Health OK’, a multivitamin and minerals tablet from Mankind Pharma, has launched a digital campaign featuring celebrities and popular influencers like Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha and many others to spread awareness about the product.

     

    Speaking on the campaign, Joy Chatterjee, General Manager- Sales and Marketing, Mankind Pharma said: “In the last few months, we have noticed a great response in our sales number for Health OK, our aspiration for this brand is to make the last person living in the remotest areas aware about this product. With this campaign, we intend to expand the reach of the product and consume it because it builds the overall immunity and energy which is quite essential during such times.”

     

  • Will be responsible for all corporate announcements and campaign amplification

    Grapes Digital bags PR mandate for Mankind

    By Our Staff

     

    Mankind Pharma has appointed Grapes Digital to handle its PR mandate. Grapes Digital’s Delhi office will  be responsible for public relations strategy, planning and execution for Mankind Pharma and the seven brands under the corporate brand. The agency will strengthen Mankind Pharma’s core brand value through an integrated communications approach combining strategic counselling and communication, media advocacy, crisis management and driving thought leadership in the pharma and healthcare space.

     

    Joy Chatterjee
    Joy Chatterjee

    Said Joy Chatterjee, General Manager, Sales and Marketing, Mankind Pharma: “We are extremely happy to associate with Grapes Digital as our communication partners. We believe that leveraging Grapes Digital’s expertise and long standing experience in the industry will enhance our brand visibility and connect with the target audience. We are confident this partnership will help us communicate our purpose as a brand and build the vision.”

     

    Himanshu Arya
    Himanshu Arya

    Added Himanshu Arya, Founder and CEO, Grapes Digital: “We are delighted that our deep and extensive understanding of corporate communications and a strong team have helped us win the mandate for Mankind Pharma, in their communication journey. We are keen on delivering result-oriented strategies and are delighted to leverage this association.”

     

  • With a tagline #CoolHaiMeriMaa to pay tribute to all the moms

    Prega News celebrates Mother’s Day with video campaign

    By Our Staff

     

    Mankind Pharma’s pregnancy test kit Prega News has launched the #CoolHaiMeriMaa campaign. The video campaign will run on the YouTube channel and all social media profiles of Prega News.

     

    Said Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma: “The #CoolHaiMeriMaa campaign is an attempt to showcase the journey of mothers who are caregivers and work relentlessly to ensure in paving the road to a better tomorrow for their kids. Through this campaign we recognize and pay a tribute to all the moms in the world for the role they play in their kids’ lives and express gratitude for teaching children the virtues of patience, resilience, and courage and highlight how these values are helping them in their personal and professional lives.”