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Tag: Manish Vij

  • Under the renewed agreement, Komli will continue to help Twitter expand its Promoted Products suite of advertising products

    Komli Media renews partnership with Twitter Inc. in India

    By A Correspondent

     

    Media technology brand Komli Media announced that it has renewed its partnership agreement with Twitter for India till March 2017. Komli signed this partnership for the first time with Twitter in 2012.

     

    Under the renewed agreement, Komli will continue to help Twitter expand its Promoted Products suite of advertising products and emphasise on the company’s monetisation efforts. Komli would be reaching out to the huge Indian mid-market segment and help them target potential customers on Twitter giving them high life time value per customer and eventual return on investment.

     

    Manish Vij, Founder & CEO, SVG Media, said “These are exciting times for us to be in the digital and mobile marketing industry. The Indian market is growing and fast emerging as a significant opportunity distinct from the developed markets in the U.S and other geographies. Komli has delivered amazing results in past few years and we are absolutely confident about our success in the coming year too”.

     

    Komli Media is driving Twitter advertisement campaigns for some of the biggest Indian brands including Levi’s, Cathay Pacific, Zoomcar, Swiggy and Adani  to count a few.

     

    Akshay Mathur

    Speaking about the development, Akshay Mathur, Senior Vice President, Komli Media said, “We are delighted to extend our partnership with Twitter, particularly at a time when social media usage in India is exploding and an unprecedented number of brands are investing in Twitter to reach out to their audiences. Through this partnership we are looking forward to delivering again on our commitment to create a long term value for Twitter in this region. This partnership also makes us the only player with a complete digital and mobile marketing portfolio and the partner of choice for marketers operating in this region.”

     

    Aliza Knox

    Aliza Knox, Vice President, Online Sales, Asia Pacific and Latin America, Twitter, said, “India is one of the fastest growing markets for Twitter worldwide and we are excited to announce the extension of our strategic business partnership with Komli locally. The partnership will provide additional on-ground support to Twitter’s clients and prospects in India, working in parallel with our direct sales team, to strengthen Twitter’s presence in the market.”

     

  • He was most recently the Senior Director of Sales at Komli Media, leading up to Komli’s merger with SVG Media last month

    Akshay Mathur appointed Senior VP of Komli Media

    By A Correspondent

     

    SVG Media has announced the appointment of Akshay Mathur as Senior Vice President of Komli Media, effective immediately. In his new role in Komli Media, Akshay will lead business operations as well as Sales & Marketing functions and will be responsible for its P&L. He was most recently the Senior Director of Sales at Komli Media, leading up to Komli’s merger with SVG Media last month.

     

    Akshay joined Komli in 2011 and has a total of 13-years of experience in both digital and print sales. Before joining Komli, Akshay was a part of the revenue monetization team and focused on the telecom industry in Yahoo Inc. He has earlier worked with The Times of India, The People Group and The Jaypee Group in various sales and marketing roles. He had also founded an e-commerce and web solutions company, Orion Technologies in the year 2000.

     

    Welcoming Akshay to SVG’s leadership team, Manish Vij, Founder and CEO, SVG Media said, “Akshay’s rich experience, client relationships and his deep understanding of Komli’s business and the internal environment make him the natural choice for leading Komli’s next phase of growth under the SVG umbrella.  We also welcome other senior leadership of Komli Media by retaining the team and culture of the organization.

     

  • DGM India is part of SVG Media, the largest Indian digital media network

    DGM India unveils new brand identity

    By A Correspondent

     

    Ad network DGM India signaled a business and organizational reinvention with the unveiling of its new brand identity, underscored by a new logo that signifies growth, network, vibrancy and a strong desire to redefine the boundaries of digital advertising.

     

    DGM India is part of SVG Media, the largest Indian digital media network. SVG media has consolidated the India business of 3 companies – DGM, Tyroo & Network Play into a single unit – DGM. The new brand identity also reflects this consolidation.

     

    DGM India said that it has organized its business into five distinct business verticals, each of which is focusing on cutting-edge innovation strategy for growth. The CPL (cost per lead) vertical caters to the offline businesses and it integrates call center and CRM support with online advertising to deliver hot leads to advertisers. The GoVentures unit has a very sharp focus on giving advertising options to advertisers operating in the newly developing on-demand hyper local services by helping clients source leads through various DGM-owned B2C marketplaces. DGM’s other business verticals are CPS (Cost Per Sale), Display and DTH advertising. The company is also offering videos and content for brand advertisers as part of its Display vertical offerings.

     

    Anurag Gupta

    Anurag Gupta, Founder & MD, DGM India said, “Today’s launch of our new brand identity marks the beginning of the next phase of our journey. With digital advertising as our DNA, we are today ready to push the innovation frontier as we seek to redefine its boundaries whilst operating profitably at a very large scale.”

     

     

    Manish Vij

    Manish Vij, Founder & CEO, SVG Media said, “We see exciting times ahead as we have recently concluded the consolidation of our ad-network business. DGM India’s new brand identity signals our intent to creating and delivering true innovations that will help marketers generate significantly higher ROI on their digital marketing efforts.”

     

  • SVG Media acquires Networkplay Media for over Rs 92 crore, turns India's largest adtech firm

    India’s all-new Adtech Superpower

     

    By Krithika Krishnamurthy

     

    Adtech company SVG Media has acquired Networkplay Media, the digital media unit of German firm Gruner + Jahr for Rs 92 crore(over $15 million), making SVG Media one of the largest independent mobile advertising networks by revenue in India.

     

    Manish Vij

    SVG has platforms that can work on mobile, web and banners and is on track to earn revenue of Rs 210 crore this fiscal, according to a company executive who did not wish to be named “After consolidating our position in India with this deal, we hope to become the largest digital advertising platform in Asia,” said Manish Vij, 36-year-old cofounder of SVG Media who claimed his company has a 7% market share in India.

     

    The digital advertising spend in India is estimated to touch Rs 3,575 crore by March 2015, according to Digital Advertising in India Report.

     

    The deal, SVG’s second since inception, will expand its outreach to over a 100 million users in India. As part of the deal, Haryana-based startup Seventynine, which was acquired by Gruner + Jahr in November 2012 will also move to SVG. Seventynine will add the video ad-serving capability to SVG’s portfolio.

     

    In 2012, SVG bought out another ad network DGM India from AIM Listed Asia Digital Holdings.

     

    And more consolidation in the space is on its way, said experts. “The Indian digital market is going through a boom phase, with all aspects of digital media showing strong growth from e-commerce right to messaging services,” said Neha Dharia, research analyst at Ovum, who was not able to validate the SVG’s claim of becoming the largest ad network in India.

     

    “As with any boom period, we will see the growth of a multitude of advertising networks (innovating and disrupting established ad tech companies), after which we can expect a wave of consolidation to occur about a year or two down the line.”

     

    Manish Vji

    Founded in 2007 by Harish Bahl and Manish Vij, the ad tech firm has access to markets in South East Asia, Australia, and Middle East. So far, SVG Media has raised $2 million from Accel Partners, Whatsapp’s Neeraj Arora and Silicon Valley-based VC firm, Xplorer Ventures.

     

    And Gruner + Jahr’s exit from the digital media business in India seems to be SVG’s gain.  “Those at the headquarters have decided to exit the digital media play to concentrate on other markets. SVG proved to be a good option,” said Alexandra Harrop, director of Business Development Asia at Gruner + Jahr.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • SVG Media's leading display ad network business, Tyroo Audience, has been dissolved to make way for the data targeted display ad network, Velocity

    SVG Media launches Velocity

    By A Correspondent

     

    SVG Media (formerly known as Tyroo Media) has announced the launch of its data-backed display ad network, Velocity, in India and Asia Pacific. Velocity is pegged as the first data-backed display ad network in the region, offering targeted reach and relevant audience, and offers valuable audience segments at speed using world-class technology platforms.

     

    Velocity’s product portfolio includes offerings such as Audience Display, Video, Mobile, Rich Media, Social, Data Targeting and Speciality Display. Commenting on the launch, Manish Vij, Founder and CEO, SVG Media, said, “The online display advertising ecosystem is evolving and changing rapidly, and we at SVG Media believe in responding to changing market needs. Velocity has been created to bridge the gaps that exist in the online display advertising ecosystem. Velocity will utilize the benefits of programmatic buying using high-scale data and analytics to make display work as effectively as non-branded keyword search. ”

     

    Piyush Rathi, National Sales Director, Velocity, commented, “Data targeting is the only way forward for display advertising and we are thrilled to be the pioneers of targeted display advertising. Velocity has some 33 million unique users across multiple audience segments, and is capable of offering the right audience on digital display, including videos, irrespective of the placement and format through the use of audience data. All major display exchanges are integrated with Velocity on the display and mobile ad ecosystem, offering the opportunity to reach almost all internet users in India.”

     

    Data targeted display offered by Velocity is expected to improve CTRs by up to three times, reduce bounce rates by more than half and improve post-click engagement metrics by up to two times.