MxMIndia

Tag: Manish Taneja

  • The mandate will be led out of Essence’s Mumbai office

    Purplle appoints Essence as integrated media AOR

    By A Correspondent

     

    Essence, GroupM’s data and measurement-driven media agency, announced that it has been awarded integrated media agency of record duties for beauty and personal care ecommerce platform Purplle in India. Led out of Mumbai, Essence’s mandate will include strategy, analytics, media planning, media activation and content innovation for Purplle’s brand marketing campaigns offline and online.

     

    Said Manish Taneja, Co-Founder and CEO, Purplle: “As a key player in the online beauty and wellness segment, it is essential to connect effectively with the burgeoning consumer base in the ever-evolving beauty landscape. Essence’s expertise in the media ecosystem will help us reach the right set of audiences, and engage with them through both new age and traditional mediums. This strategic partnership will help drive the next phase of transformation and growth for Purplle,”

     

    Added Atrayee Chakraborty, Vice President, Media Planning, India, Essence: “The team at Purplle has been building an impressive online space and shopping destination for beauty and wellness needs. With our new partnership, we are looking forward to helping Purplle further scale its efforts and accelerate its business growth. Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, we are excited to create even more valuable experiences for Purplle’s existing and future customers,”

     

     

  • The mixology of colours in the Purplle logo signifies the diversity of women the brand caters to

    Purplle unveils new brand campaign

    By A Correspondent

     

    India’s leading online beauty store Purplle.com celebrating feminity in its myriad hues is a way of life. The mixology of colours in the Purplle logo is not only symbolic of a range of emotions from a rosy blush to a flirtatious pink to a feisty purple, but also signifies the diversity of women the brand caters to.

     

    According to Manish Taneja, CEO & Co-founder of Purplle.com, “Our brand finds beauty in every woman regardless of her looks, size, shape or colour, and strives to help her in her beauty endeavours. For, when you feel beautiful, you feel confident and ready to live a fuller life. And who better than your closest friend can assure you of that?”

     

    Explaining the idea behind the bold campaign, Rajiv R. Menon, Chief Creative Officer, Tempus said, “Purplle.com is the BFF (Beauty Friend Forever) that the Indian woman never had. A go-to beauty friend and advisor who is always there to help you no matter what time it is or where you are. To walk this BFF commitment, we created an ad campaign that turns traditions and taboos on its heads, urging Indians to think beyond the largely accepted ideals of womanhood. The first ad, Karva Chauth Ver.2 encouraging gender equality in a marital relationship, was revealed this Sunday. This ad gives hubbies a chance to actually demonstrate their belief in this fundamental right to their wives.”

     

    Rahul Dash, COO of Purplle.com adds, “At Purplle, we believe in empowering women in little ways to find their own unique voice. Our vast repository of products, solutions and expert advice are completely at their disposal. Our campaign reflects this brand ethos and we are sure it will find a reverberation with all the awesome women out there!”