MxMIndia

Tag: Manish Solanki

  • TSBI Bharat to amplify Zee’s first Marathi music channel

    TheSmallBigIdea wins Zee Vajwa mandate

    By Our Staff

     

    TheSmallBigIdea (TSBI) has bagged the social media mandate for Zee’s first Marathi music channel, Zee Vajwa.

     

    Said Manish Solanki, Chief Operating Officer and co-founder, TheSmallBigIdea: “The growth of regional music has seen a remarkable increase in the past couple of years. The significant response of the consumers for songs in regional languages, other than Hindi, has shown a marked shift in perception of music. Listening to music in a language from your own region revives a cultural connection. Even the youth is warming up to experiential genres in regional languages, giving way to new forms of music and new ways to experience it. To exemplify the cultural twang of Marathi music and bring it closer to its audience, we at TSBI are excited to be a part of this journey – bringing the cultural and regional essence of the Marathi language to our digital consumer.”

     

    Added Prathyusha Agarwal, Chief Consumer Officer, ZEEL: “At Zee, we are obsessed with creating content brands that bring alive the cultural vibrancy of a region in its truest form. With Zee Vajwa launching in the midst of a pandemic, our digital strategy had to deliver much beyond just awareness and ensure that our promise of amplifying everyday moments into a mahaul was effectively communicated through a unique and immersive brand experience. TSBI Bharat with their strong regional and medium understanding kept our viewers enthused and engaged throughout the launch, making us the reach leaders in the category in just 3 weeks of launch. Looking forward to many more successes with this team.”

     

     

  • Strengthens its portfolio by bagging mandates for 'Tiny Girl' and 'Mukkti Foundation'

    The Small Big Idea bags two new accounts

     

     

    Digital-first branding agency, The Small Big Idea has bagged the digital mandates for ‘Tiny Girl’ and ‘Mukkti Foundation by Smita Thackeray’. The agency will be managing all social media assets for both the brands.

     

    As a part of the mandates, the agency will be designing and executing social media campaigns and build an engaged communities for both brands. While Mukkti Foundation by Smita Thakeray will focus on the informed, enriched and socially responsible netizens, Tiny Girl content strategy will revolve around engaging parents with young daughters.

     

    Commenting on the new client win, Harikrishnan Pillai, Co-Founder, The Small Big Idea said:“We started off as specialists in the media and entertainment space, because the core team came from television. But over the last 2 years, clients from tourism, FMCG, BFSI have found us to be interesting micro-story-telling partners. We see stories as data with a soul. The content that performs has a more engaging soul than the one that didn’t. Guess our experience with entertainment helps us understand and deliver that value.”

     

    “It’s interesting to work on two brands that is about girls and women from different backgrounds. Our agenda would be to create content that inspires them to be their awesome self. In this time and age, it’s the responsibility of content creators and brands to uphold the dignity of women while we tell stories and we will ensure that we keep that in mind,” added Manish Solanki, Co-Founder, The Small Big Idea.