By A Correspondent
Actor Ayushmann Khurrana in association with Peter England posted a short video emphasising the importance of wearing face masks while stepping out during this pandemic. This video marks the beginning of the actor’s association with the menswear brand from the Aditya Birla Fashion and Retail.
Speaking on the association, Manish Singhai, COO, Peter England said: “As a responsible brand, we have strived to do our part in this collective fight against this global pandemic. Various studies show that wearing face masks as part of everyday routine is now crucial to contain the spread of COVID-19. Hence we have leveraged our strengths and skillset to produce high quality cloth-masks which are the need of the hour. We have collaborated and begun a long journey with Ayushmann Khurrana and our association marks the union of two iconic brands that are synonymous with honesty and authenticity. Our journey starts with a message for a special cause, to raise awareness about the importance of wearing cloth based face masks. We believe that Ayushmann, being a popular style and youth icon, will help in getting this social message delivered to large set of Indians across the country”