MxMIndia

Tag: Manish Sanghi

  • It promotes launch of its new product Everest Super

    What’s Your Problem unveils brand campaign for Everest

    By A Correspondent

     

    Building solutions company Everest has launched its new product Everest Super – cement roofing sheets with heat and water resistance and non-corrosive features.

     

    Said Manish Sanghi, managing director of Everest Industries: “Everest Super is a truly innovative product that’s launched keeping in mind how colour can enhance the look of a roof and in turn the house itself. We hope that Everest Super becomes synonymous with the pride and development that reek of the rural India of today.”

     

    Adding to the creative approach, Mihir Chitre, Associate Creative Director, What’s Your Problem, said: “The attempt, as always, was to come from an insight. In this case, we realised that in the rural India of today, everything, from mobile covers to footwear, oozes colour. But surprisingly, roofs have always been an exception. Hence we decided to simply ask people if their whole life is colourful, why not the roof above the head. This became the campaign thought.

     

     

  • Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe

    Rediffusion Y&R bags creative duties of Everest Building Solutions

    By A Correspondent

     

    Building solutions company Everest, has awarded its creative duties to Rediffusion Y&R. The mandate will be handled out of the agency’s Delhi office.

     

    Everest Building Solutions is a trusted name in the construction industry today. A strong presence in the country for over 79 years to Everest provides complete building solutions for all. Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe.

     

    Speaking about the development, Manish Sanghi, Managing Director, Everest Industries Ltd. said, “In depth domain knowledge and innovative ideas of the team at Rediffusion Y & R made us choose them as our creative agency. The agency’s understanding of our business gave us the confidence on their plans and commitment to take brand Everest to the next level. Together, we hope to make Everest a high value brand in all categories of the building solutions space that we operate in.”

     

    Dhunji Wadia

    Commenting on the Win, group President, Rediffusion Y&R, Dhunji Wadia, said, “It is always exciting when new clients put their faith in our agency. The team is proud and looking forward to do some exciting work.”