Auburn Digital Solutions, a full-service omni channel digital agency, announced the new team addition of Manish Kumar as AVP – Client Consulting and Strategic Initiatives. He will focus on developing and strengthening the agency’s national digital services and helping existing and new clients transform their digital processes and marketing strategies as well as achieving ROI driven marketing outcomes.
Speaking on the appointment, Ashish Tripathi, Co-Founder, Auburn Digital Solutions said: “We are delighted to welcome Manish into Auburn. His experience will be instrumental in further strengthening our senior leadership talent pool and is marketing acumen will add to our omni channel digital strengths.”
Commenting on the development, Harsh Kedia, Co-Founder, Auburn Digital Solutions added, “In our passion for delivering excellence for our clients we provide senior resource support and engagement to each and every account. We are expanding rapidly, and with digital remits becoming even more important in the marketing mix today, Manish is well poised to strengthen our service offerings as we leap into our new phase of growth. ”
KredX, financial services provider, has rebranded its identity of becoming a one-stop solution for supply chain financing for businesses. As a part of this rebranding, the company unveiled a new logo and a revamped website.
Said Manish Kumar, CEO and Co-founder of KredX: “Customers are the core of our business and as a customer-first company, we are committed to delivering innovative solutions as per their requirements. We realised that our customers wanted us to take a deep-dive into supply chain finance and to become an end-to-end solutions provider that can cater to all aspects of supply chain financing and not just invoice discounting. Therefore, our rebranding initiative is a sincere effort to showcase this change and our commitment to the cause.”
Flipkart has unveiled a campaign for its grocery business. The campaign focuses on how Flipkart Grocery offers consumers great value through the promise of Triple Power Savings – a combination of cumulative savings made at three levels.
Said Manish Kumar, Senior Vice President – Grocery, General Merchandise and Furniture, Flipkart: “Being a homegrown player, Flipkart is committed to driving innovation in Grocery category and has worked towards massively scaling up its operations across the country. Customer-centricity is at the heart of everything we do, and we want to ensure that our customers are given a wide array of selection and high-quality offerings without eating into their savings. Our pan-India campaign brings this awareness to customers, as they continue to look to e-commerce to meet their essential and household demand needs.”
Added Nandita Sinha, Vice President – Customer and Marketing, Flipkart: “Flipkart has always been at the forefront of bringing innovative campaigns to consumers, giving them a chance to evaluate and make an informed decision. With Grocery being an important charter for us, we wanted to bring the right promise to our customers through our value-driven proposition. We want to encourage consumers to look into their shopping behaviour and find the best way to ensure maximum savings.”
Bennett, Coleman & Co. Ltd has mandated Digi Osmosis for the digital and social media mandate of its recently launched Femina Flaunt Studio Salon in Mumbai.
Said Sandeep Dahiya, CEO, Femina Flaunt: “Femina Flaunt Studio Salon is designed to be a hotspot to ignite ideas for self-expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and expertise meets experimentation.” He further added, “As we go about redefining the beauty service landscape, we’re glad to have on-board Digi Osmosis, to help us create a differentiated consumer experience on the digital platform too.”
Added Manish Kumar, CEO, Digi Osmosis: “We are at an exciting phase of our journey and I believe that the work we have on the table and have done till now will make our clients proud. Beauty and Wellness market in India is a rapidly evolving and a growing market. We see a lot of scope of interesting digital campaigns which will help Femina Flaunt Studio Salon reach out to a larger customer base across the globe. We look forward to our association with them.”
After a successful stint with Hungama and Red Chillies, marketing veteran Manish Kumar has launched Digi Osmosis, a marketing and advertising ecosystem that helps brands be future-ready in digital. Through digital innovations, content, engaging fans and followers and helping connect influencers via their preferred platform and technologies in the space of sports and entertainment, Digi Osmosis aims to provide a complete digital solutions package, not only driving content but become creators.
Manish has over eight years of experience in being an instrumental front runner in driving innovations and creating never-before-seen business opportunities for the Indian entertainment and sports industry in the digital space.
Digi Osmosis’ goal is to become the best digital consultants, providing high quality end-to-end solutions for the online ecosystem. Exuding knowledge in technology, marketing and digital industry and also acting as the nucleus connecting the arms of sports, entertainment and technology brands, the agency uses simple strategies and easy communication options to create digital assets for their clients through multiple ways. It integrates with systems and digital assets like media buying, viral marketing, social media marketing and using analytics efficiently to predict trends and create content in an organic manner.
Digi Osmosis empowers influencers to become a direct source of media, connecting personalities to their followers through creativity, innovation and content. They enable strategy by leveraging existing properties like co-branded content, 4G, DTH, gaming, technology partnerships and many more. They believe the future is an integrated digital economy, one that is ever expanding and all-encompassing. The lines are increasingly becoming blurred and soon, there will be no difference between offline and online.
Manish Kumar
Talking about the development of Digi Osmosis, Founder, Manish Kumar, said, “It’s simple…we understand digital and technology. We are constantly exploring new ways to exploit the digital landscape and simplify it for both the clients and the consumers. Through this company, we aim to create content that engages the fans and appeals to them and marry innovation through technology by partnering with the best tech gurus in the business. We are young, passionate and think new! We don’t just dream, but we back it up with numbers. Our backbone is analytics, and we tailor solutions according to the figures. Digital is in our blood. And we bleed ones and zeroes.â€
