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Tag: Manish Karnatak

  • Thwink Big will also partner with brands to give them an edge with character integration

    Thwink BIG acquires rights to popular characters from ‘Mania Ki Duniya’

    By A Correspondent

     

    Thwink BIG, the in-house content studio of Big FM has acquired rights of two digital characters ‘Baba BC’ and ‘Mehta Kuch Nahi Kehta’ from ‘Mania Ki Duniya’ (a popular YouTube channel) by Manish Karnatak.

     

    Commenting on this, Sunil Kumaran, Country Head – Thwink Big said: “Digital characters help build sticky content and this would further reinforce our branded content offering for clients. We have had great successes with award-winning properties like ‘Aktor calling Aktor’& ‘Chutki aur Shopkeeper’. We will continue to enhance our portfolio by creating and acquiring more characters which help provide deeply engaging and refreshing content.”

     

     

  • Manish Karnatak, Head, Thwink Big, and Soela Joshi, Associate Vice President – IP along with their teams will work closely with Sunil to chart the progress of Thwink Big

    Sunil Kumaran back at Big FM as Country Head, Thwink Big

    By A Correspondent

     

    Sunil Kumaran

    Big FM has announced the appointment of Sunil Kumaran as Country Head, Thwink Big. Kumaran returns to Big to lead the network’s content studio and talent incubator, Thwink. His responsibility will involve scaling the group’s content studio business through development and creation of original content, talent incubation and strategic alliances.

     

     

    Tarun Katial

    Speaking about the new appointment, Tarun Katial, CEO, Big FM said: “In his past association with us, which was close to eightyears, Sunil’s exceptional domain expertise and passion for content played a key in the networks growth. It gives me immense pleasure to welcome him back to the organisation where he will effectively be taking charge and fuel the growth of our Content Studio – Thwink Big.”

     

    Speaking about his role, Kumaran said: “It is an extremely exciting space and I look forward to taking the group’s vision on content forward with Thwink Big.  We already have a highly driven and experienced team in place and they have been producing some fantastic work for brand.  The effort now will be to scale this manifold through innovations, fresh ideas, talent and publishing partnerships.”

     

    Manish Karnatak, Head, Thwink BIG, and Soela Joshi, Associate Vice President – IP along with their teams will work closely with Kumaran to chart the progress of Thwink BIG.

     

     

  • App offers scores in seven regional Indian languages; available in six new countries

    Yahoo Cricket revamps offering to reach out to wider audience set

    By A Correspondent

     

    The Yahoo Cricket app, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action. Alongside fast scores and updated match info, cricket fans can dive deep into player profiles and rankings and other features. In less than four months of the refresh, the Yahoo Cricket app touched 1.5 million downloads on Android.

     

    The app also offers scores in seven different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam. The Yahoo Cricket app is also available in six new countries on Android only, including South Africa, UAE, Sri Lanka, Zimbabwe, Pakistan and Bangladesh.

     

    Commenting on Yahoo Cricket’s line-up, Gurmit Singh, VP & MD, Yahoo India, said: “We wanted to make this cricketing season memorable for our users. Indians love their smartphones, and cricket even more! We will keep them connected to every second of the action, on the go. Since the excitement extends beyond the stadium, we wanted to step up the fun there too. The Yahoo Cricket anthem, which will air in partnership with BIG FM, perfectly captures the spirit of the game and what it represents for millions of cricket fans.”

     

    Adde Manish Karnatak, Head, Thwink Big added, “The Yahoo team has taken an interesting creative route for the anthem which perfectly matches with the sensibilities of not just cricket enthusiasts but everyone who is upbeat about music. We at BIG FM too are enhancing the buzz around the cricket season with the launch of India’s first ever radio and digital web series ‘Duck Se Dude’. At the back of this, partnering with Yahoo to play their anthem on our platform establishes a stronger connect thereby delivering it to a larger set of audience through our strong network. We look forward to having more such meaningful and impactful associations.”

     

     

  • Thwink Big will focus on talent incubation, development and creating original content

    Big FM launches content studio and talent incubator

    By A Correspondent

     

    Radio network Big FM has set up Thwink Big – a short-form video and audio talent incubator and content studio. Thwink will contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends. It, notes a communique, encapsulates three core aspects that are at the centre of the network’s strategy – excellent music, outstanding story-telling and captivating social

     

    Spearheaded by Manish Karnatak, the studio consists of senior talent in both audio and video like Aditya Parwatkar who heads national programming for Big FM with diverse career experiences in the media industry and Vanshika Sharma who is a passionate storyteller with over 12 years of extensive programming experience with media outfits such as Voot. The respective Audio and Video Creative Directors along with Manish and the team dedicatedly work towards delivering end-to-end content solutions across radio and digital platforms for both audio and video formats.

     

    Commenting on the launch, Tarun Katial, CEO, Big FM said: “Thwink will be a strong pillar to our content marketing offering for consumers and advertisers. We have put together a team of experts who will curate marquee cutting-edge content across mediums – audio and video deployed on Radio and Digital and work closely with talent across genres. It will also serve as a go-to partner for advertisers for creating clutter breaking content, spikes and solutions. It will enable strategic innovation and creation of quality content with increased efficiency. Thwink is our vision for the future of content in the industry.”

     

    Speaking on the studio launch, Karnatak said: “It is really important to have a strong understanding of the consumers needs in the uncertain digital domain. At the same time, it is key to possess capabilities to deliver on those fronts. Thwink BIG acts as a one-stop-shop in accelerating production of innovative content to further expand our repertoire of offerings and cater to higher volumes of media consumption in today’s times. We thrive on digital content and our aim is to empower content creators to take their offering to the next level. We have already produced and delivered differentiated content and will continue to offer this for our customers and consumers.”