By Our Staff
Pidilite Industries Ltd., manufacturer of construction & specialty chemicals and art & craft products appoints Manish Dubey as its Chief Marketing Officer (CMO).
Bharat Puri, Managing Director, Pidilite Industries said: “We are delighted to welcome Manish Dubey to the Pidilite family. His deep expertise in branding, digital marketing, and leadership will undoubtedly strengthen our marketing strategies and contribute to our continued success.”
By Our Staff
ICICI Prudential Life Insurance has announced its association with Olympic medalist Lovlina Borgohain, to launch a new digital campaign – “Agar taiyaari sahi ho, toh jeet pakki hai”. Through this digital campaign, the Company intends to communicate the importance of how the right kind of preparation can give an individual the power to overcome any challenges in life.
Said Manish Dubey, Chief Marketing Officer, ICICI Prudential Life Insurance: “We are honoured to partner with Lovlina Borgohain, an athlete whose determination and perseverance has made the country proud. At ICICI Prudential Life Insurance our purpose is to empower people to achieve their goals and enable them to provide financial security to their families. For an individual to accomplish this, it is important to focus on being financially well prepared for the future. We believe there is a natural synergy between our purpose and Lovlina’s journey which exemplifies the pursuit of dreams and goals that require a disciplined approach, dedication, focus and preparedness. The digital campaign reinforces the power of life insurance for an individual to be prepared for any uncertainties in life. We need to bear in mind that for each long-term financial goal to achieve fruition, there is a need for astute planning, appropriate product selection and commitment to stay invested.”
By A Correspondent
ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its term insurance plan ‘ICICI Pru iProtect Smart’. The campaign is built on consumer data which shows that Covid-19 has resulted in higher awareness and interest in life insurance.
Commenting on the launch, Manish Dubey, Chief Marketing Officer, ICICI Prudential Life, said: “As people adjust to the new normal and get on with their lives, they are taking extra precautions to safeguard their health. Today, masks and sanitisers have become essential items of the household shopping list. Like masks and sanitizers, life insurance is now a must have in everyone’s safety basket. We must take precautions to deal with the present risk and also be prepared for tough times if they occur. The life risk during the pandemic has made consumers conscious about including term insurance in their financial portfolio.”