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Tag: Manish Chopra

  • The service was officially launched on 1st May 2020 at 6:00am

    Shemaroo TV launches with simulcast on Facebook

    By A Correspondent

     

    Shemaroo Entertainment has aired content of its flagship Hindi GEC, Shemaroo TV on Facebook. The service was officially launched on May 1, 2020 at 6am and the viewers can watch it live on Facebook.

     

    Hiren Gada

    Commenting on the launch, Hiren Gada, CEO, Shemaroo Entertainment Limited said: “Shemaroo Entertainment is known to experiment and create new records in the media and entertainment space. With this unique and industry first initiative, where our viewers will see Shemaroo TV live on Facebook, we hope to reach out to a new & wide set of audience and offer content that they would like to watch and enjoy in their free time.”

     

    Speaking on the occasion, Manish Chopra, Director and Head of Partnerships, Facebook India, remarked: “We are excited to see Shemaroo Entertainment launch its Hindi GEC Channel Shemaroo TV on Facebook. Simulcast of their shows on Facebook in inaugural week, will not only bring back the magic of popular TV shows for people across India, but is also a unique way to expand visibility of their programming, at a time when lockdown and social distancing because of COVID 19,  has led people to tune into more TV and social media.”

     

     

  • Bang in the Middle will work in creating the new campaigns across mediums to make the brand cooler and desirable

    Zovi.com brings Bang in the Middle on board

    By A Correspondent

     

    Zovi has appointed Bang in the Middle as its communication agency. There was no formal pitch for the account.

     

    Zovi has aggressive plans for the brand. The ever expanding ecom landscape is opening up new opportunities and Zovi is looking at expanding both the offering and geographical spread. Bang in the Middle will work in creating the new campaigns across mediums to make the brand cooler and desirable.

     

    Manish Chopra, CEO Zovi.com said, “We are on a new growth curve and we needed a partner who is hungry, willing to experiment and work inventively to create the following for the brand. We found that in ample measure in Bang in the Middle.”

     

    Naresh Gupta, Managing Partner and CSO, said, “Zovi.com is a terrific brand, early to move into the fashion space and today is well placed to ride the new wave that the country is witnessing. Zovi has given us a very challenging mandate and we are delighted to be on board.”

     

  • Windows 8 is here, and Manish Chopra has a rough guide to being a smooth app-erator

    The Anchor: 5 things to watch out for while launching an app on Windows 8

    By Manish Chopra, CEO of Zovi

     

    #1 Supporting multiple modes of interaction – Desktop machines using mouse/keyboard interactions + tablets using touch/swipe interactions.

     

    #2 Supporting multiple screen resolutions and orientations – (Orientations to be supported: Snapped mode, Landscape mode, Portrait mode).

     

    #3 Providing a customized and special experience for the app user – Not trying to mimic your website, but try and provide an experience that is better suited for the tablet audience.

     

    #4 Cutting down on features and streamlining the workflow – Try to cut down the features to a bare minimum. Keep in mind that the app is supposed to be used by people on the go and so we should not overwhelm them with a multitude of features. Prioritize and decide on what few thing your app should let the user accomplish and execute on them well. Try to re-imagine the workflow in the app so that the user need not go through multiple screens and/or commands to accomplish simple tasks.

     

    #5 Follow the Windows 8 app best practices and guidelines – Apps that don’t follow the guidelines are not usually accepted in the app store. Following the guidelines also helps in providing a predictable experience for the user.

     

    Manish Chopra is CEO of Zovi

     

  • Online apparel brand Zovi.com has announced, in collaboration with Microsoft, the launch of an all-new shopping application built specifically for Windows 8-based PCs and tablets

    Zovi.com chosen by Microsoft to create a Windows 8 application

    By A Correspondent

     

    Online apparel brand Zovi.com has announced, in collaboration with Microsoft, the launch of an all-new shopping application built specifically for Windows 8-based PCs and tablets to coincide with the global launch of Windows 8. The app features innovative content presentation and provides a unique shopping experience.

     

    The Zovi app is primarily designed for Windows 8 devices and tablets and will be available for free on the Windows Store. It enables users to purchase apparel and accessories for both men and women. Users will have access to high-quality images on the product pages for all items on display and can make payment via cash on delivery.

     

    The Zovi app was showcased at the Windows 8 India launch on October 26. Speaking about the collaboration, Manish Chopra, CEO, Zovi.com said, “The Zovi app has been designed to leverage the aesthetic elegance and convenience of the Windows 8 User Interface to offer a unique experience in shopping for fashion and lifestyle online on Zovi.com.”

     

    Commenting on the launch of the app, Amrish Goyal, Director – Windows Business Group, Microsoft Corporation India Pvt. Ltd. said, “Windows 8 provides a fast and fluid experience that makes apps shine. The Windows Store has an amazing array of apps at launch, and Zovi offers a compelling shopping experience.”