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Tag: Manish Aggarwal

  • The ad is about Indians who reside away from home and crave wholesome homemade Indian food

    Bikano offers ‘Maa ka Pyar, Maa ka Dulaar’ in new TVC

    By Our Staff

     

    Bikano, the snack and packaged food manufacturing company, has launched a new TVC about Indians who reside away from home and crave wholesome homemade Indian food.

     

    Said Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd: “For Indians, Maa ke haath ka khana is always the best, no matter where we go. And on all special occasions, all that we want is to taste that wholesome goodness of homemade Indian fare. Since that’s not easy for people living abroad, Bikano has decided to bring to them ‘Maa ka Pyaar, Ma ka Dulaar’ wrapped in frozen packs of Bikano Punjabi Samosa, Bikano Shahi Paneer, Bikano Garlic Tandoori Naan and Bikano Paneer Pakoda. All they have to do is warm or fry them, as required, and suddenly the aromas wafting from your dining table will remind you of your mother’s kitchen no matter where you may live. We are glad that with this new TVC we have been able to touch the hearts of several Indians living far away from their mothers and hope they now know that they can count on Bikano’s frozen food range to satiate the craving for quality homemade Indian food.”

     

  • Draws distinction between plain bhujia and Bikano's Bhujia

    Bikano Snacks strengthens positioning with new TVC

    By Our Staff

     

    Bikano, a snack and packaged food manufacturing company, has launched a new TVC to strengthen their brand position. The ad is about the difference between any plain bhujia and Bikano’s Bhujia.

     

    Said Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd: “Bhujia is one of the most loved snacks and therefore has a high consumption pattern. It is crispy, crunchy & tasty that is something desired by every customer.Bhujia is not just a snack; for Indians, it is a food mood, a winner on the leaderboard of Indian namkeen. And at Bikano, we understand and appreciate that fact, hence we only use the finest quality of ingredients to produce the world-famous Bikano Bhujia, andthe same goes for all our products. Our Bhujia TVC reiterates why Bikano is a preferred brand in the category.”

     

  • The Idea was conceptualised by Zee5 internal brand team and executed by the outdoor agency Laqshya

    Zee5 installs dynamic billboards in Mumbai

    By A Correspondent

     

    Zee5 has installed real-time, dynamic billboards across Mumbai’s Western Express Highway (WEH). This will inform the commuters of the estimated time of arrival (ETA) to their destination coupled with what to do while traveling by recommending shows like Kaafir, Rangbaaz to watch on the Zee5 app.

     

    The Idea was conceptualized by Zee5 internal brand team and executed by the outdoor agency Laqshya. The billboard went live on July 27 and will stay on for a month.

     

    Said Manish Aggarwal, Business Head, Zee5 India: “Zee5 has always been a platform built for the masses and OOH is an important medium for us to reach out to our target audience. We have been innovating in the outdoor space and it’s our constant endeavour to use data and technology as we are a data technology led company, to reach out to our consumers in a targeted manner. With 100,000+ hours of content in 12 languages, we want to provide our consumers with an enriching personal viewing experience and democratise content by making it available anytime-anywhere.”

     

     

  • The account will be serviced out of Mumbai

    Publicis Capital bags creative mandate of Zee5 India

    By A Correspondent

     

    Publicis Capital has bagged the creative mandate of Zee5 India, OTT platform from Zee Entertainment. The agency will manage the creative duties for the leading OTT brand across its AVOD, SVOD, Regional SVOD and Trade (B2B) verticals. The account will be serviced out of Mumbai.

     

    Manish Aggarwal

    On appointing Publicis Capital as its agency, Manish Aggarwal, Business Head, Zee5 India said: “Earlier this year, we completed one year of operations. This year has been one of many learnings and insights. We were keen to bring on board partners who understand our business and have the ability to scale with us. As we continue to be the fastest growing OTT platform in India, we found Publicis delivering on all boxes. We look forward to partnering with Publicis in our next phase of growth.”

     

    Srija Chatterjee

    On winning the account, Srija Chatterjee, MD, Publicis India added: “In 2017, we inaugurated our relationship with the ZEEL family with the broadcast bouquet, in 2018 we expanded it by winning the mandate to launch Zee5 in the international markets, and now in 2019, the team at Zee5 India has awarded us the creative mandate for partnering the OTT business in the domestic market as well. It’s when we grow with our clients that we feel true gratification. We’re looking forward to this exciting journey and in partnering Zee5 India to leadership in what’s an increasingly action-packed category.”

     

    Suraj Pombra

    Adding his views, Suraj Pombra, EVP, Publicis Capital, said: “The decibels in the OTT category find no parallel today. The future leadership of content consumption is what all brands are fighting for. We feel privileged to have been chosen by Zee5 India to partner them in what’s going to be a thrilling battle with daily non-stop action. With their unmatched content library that finds appeal across the country, Zee5 is poised to be the go-to destination for all Indian viewers. Here’s to leading the change together.”

     

     

  • A combination of the best regional and national news at your fingertips now

    Republic TV to live-stream on Zee5

    By A Correspondent

     

    Zee5 has strengthened its offering in the news content space by launching the live-stream of Republic TV on its platform.

     

    Announcing the partnership, Manish Aggarwal, Business Head, Zee5 India said: “With the addition of Republic TV, the platform is looking to connect with viewers who are digitally savvy but do not want to lose on the live news experience. Our association with Republic TV aligns well with our commitment to making Zee5 as the one-stop destination for digital content consumption.”

     

     

  • Agency to handle the brand's digital creative and media duties, and also manage its social media presence

    Indigo iStrat wins digital duties of Bikanervala Foods

    By A Correspondent

     

    Indigo iStrat has been appointed as digital partner by Bikanervala Foods, the leading multi-cuisine Indian fast food restaurant and a manufacturer of sweets and snacks, for its two brands – Bikanervala, multi cuisine restaurant cum sweets outlet chain and for its packaged snacks brand Bikano. The agency won the digital mandate on the back of a multi-agency pitch. The mandate involves full service digital business for its India operations, and will see Indigo iStrat handle digital creative and media duties along with its social media presence.

     

    Manish Aggarwal

    Commenting about the development Manish Aggarwal, Director – Bikanervala Foods said, “Bikanervala and Bikano has been a household name for many years. We are loved for bringing together best quality, delicious flavours from different corners of India and serving it at competitive prices. As a brand, we understand and value our customers; so if they are online, why shouldn’t we be there too? The way ahead is to strengthen our presence on digital, making sure we are relevant to our customers where they are as they journey down their decision making path.”

     

     

    Hitesh Ranot

    Hitesh Ranot, Digital Marketing Manager, Bikanervala Foods, said, “Building brands Bikanervala & Bikano further means building effective strategies for better, sharper customer engagement. Customers are less responsive to the one-way marketing messages on digital channels today. Most companies uses old “frequency and reach” marketing to cover audience with extensive messaging as possible. This approach is losing power. We, with Indigo iStrat, want digital marketing to create an experience that will deliver value to customers. We are excited to partner with Indigo iStrat and build a two way marketing that will give us a competitive advantage.”

     

     

    Sonya Sahni

    Commenting on the account win, Sonya Sahni, Chief Strategy Officer, Indigo iStrat said, “We are excited to be partnering with one of India’s most loved food brands. I believe there are multiple opportunities to explore with Bikanervala. The idea is to create & build brand love through digital and drive saliency for the brand.”