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Tag: Manish Advani

  • The webinar was conducted as part of the 'World Goes Digital' series

    IAA hosts ‘World Goes Digital’ webinar with Sanjay Mehta & Hareesh Tibrewala

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter hosted Sanjay Mehta and Hareesh Tibrewala, veteran digital media specialist and Founders and Joint CEOs of Social Wavelength for its webinar conducted as part of the ‘World Goes Digital’ series.

     

    While evangelising the digital media, the duo spoke about the growing acceptance of the digital media by marketers and industry as a whole. “There has been a significant change over the years,” said Mehta. Added Tibrewala: “Digital Media should not be looked at by the ad spends, but also the way they can drive business activity.”

     

    Srinivasan K Swamy
    Abhishek Karnani

    “The industry – especially young professionals – gained much from the first-hand experiences that Sanjay Mehta and Hareesh Tibrewala shared at the IAA webinar,” said Srinivasan K Swamy, President IAA India Chapter & Vice President, Development Asia Pacific, IAA.

     

    “We are very thankful to Sanjay Mehta and Hareesh Tibrewala to have answered several queries and doubts that young marketers and advertising professionals have as they are embark on a digital foray,” said Abhishek Karnani, Director, Free Press Journal, who along with Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, is co-chair of the IAA Webinar series.

     

    The webinar that was viewed live by over 1250 students from different Management Colleges can now be viewed on the IAA YouTube channel –www.youtube.com /iaaindiachapter.

     

  • The IAA Webinar will be held tomorrow (Thursday, October 16) at 4pm

    Maarten L Albarda to speak on ‘World Goes Digital’ at IAA webinar series

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter, has organised its next webinar on ‘World Goes Digital’ which will be addressed by Maarten L Albarda, renowned Marketing Consultant, former Global Director of Media & Communication Innovation, Coca-Cola on October 16, 2014 at 4pm.

     

    Maarten L Albarda has around 30 years of experience in advertising and marketing and started his career at JWT Amsterdam as a media planner. He moved to Leo Burnett and later to Coca-Cola, Japan where he developed the first integrated marketing campaign for Coke around the FIFA World Cup 2002. He moved to Coca-Cola Germany to share his World Cup learnings with the German marketing team for World Cup 2006.  In late 2005, Maarten relocated to Coke’s global HQ in Atlanta and then took on the responsibility for Media and Communication Innovation across all brands and key markets.

     

    In 2009, Albarda joined AB-InBevas as VP, Global Connections, with responsibility for all aspects of Media, Digital, Sports & Entertainment Marketing, CRM and Licensed Merchandise. In October 2012, he left the company to pursue entrepreneurial opportunities.

     

    “We are delighted to have someone of the stature of Maatren L Albarda to address the IAA Mentorship Webinar. I am sure brand managers and digital media practitioners would use this opportunity to interact with him,” said Srinivasan K Swamy, IAA India Chapter & Vice President, Development Asia/ Pacific Region of IAA.

     

    Abhishek Karnani

    Abhishek Karnani, Director, Free Press Journal and Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, are co-chairing the IAA Webinar series.

     

    The Webinar will be aired live on the IAA YouTube channel – www.youtube.com /iaaindiachapter on October 16, 4pm onwards.

     

  • The forum will be held on August 6 at 4 pm at the International Convention Hall, Bombay Stock Exchange, Mumbai

    IAA Young Turks Forum to host Mahesh Bhatt and Stuart Sender

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter, has invited Mahesh Bhatt, renowned film-maker and Stuart Sender, President, Balcony Films, Los Angeles, USA on Wednesday, August 6, 2014 at 4pm to share their thoughts on ‘How Cinema influences Culture and Marketing’ and also interact with the audience as part of the IAA Young Turks Forum.

     

    HBO South Asia is Presenting Partner of the IAA Young Turks Forum. The event is being supported by the Bombay Stock Exchange.

     

    Mahesh Bhatt is a prominent film director, producer and screenwriter. His critically acclaimed movies include Arth, Saaransh, Janam, Naam, Sadak and Zakhm. He is also a columnist and is regularly featured in leading publications – both English & Hindi.

     

    Stuart Sender Film is a producer, director & writer and has been nominated twice at The Academy Awards. He has crafted stories of influential people, including Nelson Mandela, HRH the Prince of Wales (Prince Charles) and actor Matt Damon.

     

    Said Srinivasan K. Swamy, IAA India Chapter & Vice President, Development Asia/Pacific region of IAA, “We are delighted to host Stuart Sender and Mahesh Bhatt, two master craftsmen who will enrich us with their experience in film-making and bring about the influence Cinema has on our lives and Marketing aspects of products and services”.

     

    Monica Tata, Managing Director, HBO South Asia, Presenting Partner of the IAA Young Turks Forum, said,  “HBO is known for its path breaking content, where creativity meets originality. We are delighted to be associated with this thought provoking exchange from which young leaders will learn and get inspired”.

     

    “The IAA Young Turks Forum is very excited to bring two legendary speakers from Hollywood and Bollywood who will teach the audience a few lessons from the world of Cinema and inspire them on how they could use creativity in their business and personal dealings,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chair of the IAA Young Turks Forum Series.

     

  • Nihal Kaviratne, CBE, Chairman, Akzo Nobel India will meet young professionals to address as well as mentor them

    IAA Young Turks Forum to host Nihal Kaviratne

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter has announced its next important initiative – IAA Young Turks Forum – which is focused on young executives who are keen to interact and learn from industry leaders. This will be a bi-monthly series and for the inaugural one, Nihal Kaviratne, CBE, Chairman, Akzo Nobel India has agreed to meet the young professionals to address as well as mentor them. Nihal Kaviratne will initially present an analysis of consumption trends in Asia and then interact with the audience on leadership in turbulent times.

     

    The series will be held on Tuesday, May 13 at 5 pm at the Hall of Harmony, Nehru Centre, Worli. HBO South Asia is the Presenting Partner for IAA Young Turks Forum.

     

    Kaviratne was cited in the Queen’s 2004 New Year Honours List in the UK and was awarded as the Commander of the Most Excellent Order of the British Empire (CBE) for services to UK business interests and for sustainable development in Indonesia. In January 2004, he moved from being Chairman of Unilever Indonesia to a regional role in the Unilever Asia Business Group based in Singapore as Senior Vice President – Development & Environmental Affairs. In January 2005, he assumed additional responsibility as Chairman of Unilever’s US$2.5 billion Home & Oral Care business in Asia.

     

    Today, Kaviratne is Director of DBS Group & Bank, StarHub, Singapore Airport Terminal Services Limited (SATS), Wildlife Reserves Singapore, GlaxoSmithKline Pharmaceuticals Limited. He is a member of the Governing Board of Bombay Mothers & Children Welfare Society.

     

    Srinivasan K. Swamy

    Srinivasan K. Swamy, President, IAA India Chapter & Vice President Development Asia/Pacific region of IAA said, “IAA has been thinking of doing something for young executives who are the backbone of industry tomorrow. With the launch of IAA Young Turks Forum, we hope to fill this gap. We are delighted to have someone like Nihal Kaviratne who has rich global experience to be our guest at the inaugural IAA Young Turks Forum series. We are sure young professionals will take full opportunity to learn from his insights on whatever he expounds.”

     

    Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, who is also Chair of the IAA Young Turks Forum series added, “The IAA Young Turks Forum is a unique effort to bring together international gurus and young professionals face-to-face. We are confident in presenting top notch leaders every two months to this young audience”.

     

    Meanwhile, in an attempt to generate interest in the topic, the IAA (India Chapter) has invited Young Turks to send their thoughts on “Asia, Who’s Consuming” or “Leadership in Turbulent Times” in about 500 words to iaaindiachapter@gmail.com. The chosen best article will win a Nokia cellphone along with a Certificate from the International Advertising Association.

     

  • The webinar series has had both Indian and global industry stalwarts share their insights from the digital domain

    Neeraj Roy is guest at IAA webinar on March 5

    By a correspondent

     

    Neeraj Roy

    Neeraj Roy, Managing Director and CEO of Hungama Digital Media Entertainment Pvt. Ltd. will be the guest at the International Advertising Association (IAA) India Chapter’s next webinar series. The webinar is scheduled to take place on March 5, 2014 at 3 pm. (*Disclosure: MxMIndia is media partner of the IAA India Chapter webinar series)

     

     

    Srinivasan Swamy

    Srinivasan K. Swamy, President, IAA India Chapter & Vice President, Development Asia/Pacific region of IAA said, “This webinar series has had both Indian and global industry stalwarts share their insights from the digital domain. This will add more dimension to India’s online endeavours.”

     

    Abhishek Karnani, Director, Free Press Journal and Manish Advani, Head – Marketing and Public Relations, Mahindra Special Services Group, are co-chairing the IAA Webinar series.

     

    Abhishek Karnani

    “We have had some great speakers in IAA Webinar Series and Neeraj Roy our upcoming speaker, is the King of Digital. I am confident that the participants could learn how to become digital experts from this session”, said Advani.

     

    The hangout will be broadcast live on the YouTube channel - www.youtube.com/iaaindiachapter  on 5th March, 3pm IST.

     

  • On the theme of World Goes Digital , the webinars will be a unique opportunity to get up close with the captains of the digital world. The inaugural session is on April 25 at 3pm with Google India MD Rajan Anandan

    IAA launches webinar series, Google’s Rajan Anandan to address inaugural session on April 25

    By A Correspondent

     

    The International Association of Advertisers (India Chapter) has announced its next interesting initiative – the Face 2 Face series with the theme ‘World Goes Digital’.*

     

    Srinivasan Swamy

    Speaking on the new initiative, Srinivasan K Swamy, President, IAA India Chapter, said, “With digital media gaining prominence, an increasing number of advertisers are reaching out to consumers via the internet and mobile platforms. However, there is still a fair deal of inertia when it comes to embracing the interactive world. With the Face 2 Face webinar series, we hope to connect professional marketers and agencies with trends, ideas, strategies and success stories from the digital frontier.”

     

     

     

    Abhishek Karnani

    Abhishek Karnani, Director, Free Press Journal and Manish Advani, Head, Marketing & Public Relations, Mahindra Special Services Group, are co-chairing this IAA webinar series. “Our attempt is to build a platform where professionals can share knowledge and experience on the digital medium. The interface will allow a live interaction with each of the experts we will bring to the series,” said Mr Karnani.

     

    “We are using the Google Hangout platform for the interaction. And coincidentally, we have Mr Rajan Anandan, Managing Director, Google India, in our inaugural session on Wednesday, April 25 at 3pm,” said Mr Advani.

     

    In the last few months, the International Association of Advertisers (India Chapter) has conducted a series of activities – the IAA Leadership Awards, a unique Gender Sensitization Seminar, the IAA Olive Crown Awards, and the monthly “IAA Debates” on topical issues concerning the industry.

     

    *Disclosure: MxMIndia is partnering this IAA initiative