MxMIndia

Tag: ManipalCigna

  • Campaign executed by Puretech Digital

    Manoj Bajpayee endorses ManipalCigna Health Insurance

    By Our Staff

     

    ManipalCigna Health Insurance has launched two brand films around the significance of their new tagline ‘Expert Ki Suno, Sahi Chuno’ starring brand ambassador Manoj Bajpayee. The campaign is executed by digital marketing agency, Puretech Digital.

     

    Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, said: “We have been associated with Puretech Digital for a year now, and the agency has contributed greatly with the Performance Marketing plug-in to amplify our new brand films and ManipalCigna’s brand positioning message, ‘Expert Ki Suno, Sahi Chuno’ which aims to convey the company’s overarching expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. This campaign is a testimony of a stronger future for our digital growth, and will help us seek deeper penetration into the market.”

     

    Speaking on the success of the campaign, Parthiv Majmudar, Vice President – Digital Marketing at ManipalCigna Health Insurance, added: “This campaign was centered towards achieving greater market penetration by reaching a large target of potential audience. We wanted ManipalCigna to be synonymous to assurance & expertise, when it comes to health insurance. This was made possible in partnership with Puretech Digital by tapping into the most apt timings, best-resulting channels, and highly effective strategies, thereby yielding great results for our business goals.”

     

  • … to spread the message about the value of health insurance, drive customer conversions and propel distribution growth across India

    ManipalCigna onboards Manoj Bajpayee as Brand Ambassador

    By Our Staff

     

    ManipalCigna Health Insurance onboards actor Manoj Bajpayee as Brand Ambassador_1

    ManipalCigna Health Insurance Company Limited has announced the appointment of actor Manoj Bajpayee,as its brand ambassador.  Through this association with Manoj Bajpayee, ManipalCigna aims to spread the message about the value of health insurance, drive customer conversions and propel distribution growth across India.

     

    Said Prasun Sikdar, MD and CEO, ManipalCigna Health Insurance: “At ManipalCigna, our goal is to provide lifetime access to quality healthcare and ensure financial wellbeing in the lives of the millions of people in India. Manoj Bajpayee is a phenomenal ambassador for this mission and it is a moment of pride for us to be associated with a self-made, passionate, expert, and trustworthy personality like him who has a pan-India appeal. Sikdar further added, “As an actor, Manoj strongly resonates with our brand because ManipalCigna possesses all these values, expertise, and more. Over the years, we have built a comprehensive health insurance portfolio with a range of benefits, including inpatient, outpatient, and wellness benefits to take care of healthcare financing needs, and will continue to be there for our customers and their families, especially when they need us most”

     

    Added Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said, “We are excited to bring Manoj Bajpayee on board to raise awareness about our health insurance solutions and build a purpose-driven connection with our customers. Manoj inspires trust and has the expertise to be associated with a category like health insurance, thus with ManipalCigna, it is a seamless brand association. Further given his mass fan following across the country, we believe that this association will help us maximize our reach, strengthen our brand awareness and build a deeper connection with the consumers. We look forward to our engagement and an enriching partnership”

     

  • ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’ is the title of the campaign

    ManipalCigna Health Insurance’s digital campaign

    By A Correspondent

     

    ManipalCigna Health Insurance Company Limited, has unveiled a new digital brand campaign ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’. The campaign focuses primarily on ways Covid fatigue has crept into our lives and how people flouting Covid safety guidelines, can endanger us all.

     

    Speaking on the campaign, Sapna Desai, Head – Marketing and Communications, ManipalCigna Health Insurance said: “Today we live in an age of rising medical cost with a greater tendency of falling prey to ailments or viral infections anytime, anywhere. Take the COVID-19 pandemic, for example. Laxity in adherence to precautions can prove to be detrimental to public health. In an increasingly fast-paced and complex world, now more than ever before, we need to prepare for uncertain illnesses in the future and enhance our financial well-being. Thus our new, digitally-led campaign, ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’, promotes the fact that it’s prudent to take preventive measures before any health uncertainty occurs and health insurance plays an active role in making provisions for quality healthcare treatment possible for all to protect one’s health and financial well-being.”