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Tag: ManipalCigna Health Insurance

  • Is the brand ambassador of the Company

    Manoj Bajpayee partners with ManipalCigna Health Insurance

    By Our Staff

     

    Manoj Bajpayee features in a promotional ad campaign for ManipalCigna Health Insurance. The actor is also a brand ambassador of the Company and aims to spread the message about the value of health insurance. He mentioned that ManipalCigna’s rich expertise lies in offering several innovative features and fully loaded health insurance products to take care of medical emergencies and accidents. It is always a great approach to be prepared for unforeseen circumstances in life.

     

    ManipalCigna Health Insurance has launched a series of humorous new brand films featuring how he is mixing up his dialogue. His passion towards the expert health insurance brand does seem justified though, as when you get superior benefits with ManipalCigna Health Insurance you wouldn’t remember anything else. Because “Isse accha Health Insurance Expert aur Kahan!”

     

  • Campaign executed by Puretech Digital

    Manoj Bajpayee endorses ManipalCigna Health Insurance

    By Our Staff

     

    ManipalCigna Health Insurance has launched two brand films around the significance of their new tagline ‘Expert Ki Suno, Sahi Chuno’ starring brand ambassador Manoj Bajpayee. The campaign is executed by digital marketing agency, Puretech Digital.

     

    Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, said: “We have been associated with Puretech Digital for a year now, and the agency has contributed greatly with the Performance Marketing plug-in to amplify our new brand films and ManipalCigna’s brand positioning message, ‘Expert Ki Suno, Sahi Chuno’ which aims to convey the company’s overarching expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. This campaign is a testimony of a stronger future for our digital growth, and will help us seek deeper penetration into the market.”

     

    Speaking on the success of the campaign, Parthiv Majmudar, Vice President – Digital Marketing at ManipalCigna Health Insurance, added: “This campaign was centered towards achieving greater market penetration by reaching a large target of potential audience. We wanted ManipalCigna to be synonymous to assurance & expertise, when it comes to health insurance. This was made possible in partnership with Puretech Digital by tapping into the most apt timings, best-resulting channels, and highly effective strategies, thereby yielding great results for our business goals.”

     

  • Created by TBWA India

    Manoj Bajpayee stars in brand film for ManipalCigna Health Insurance

    By Our Staff

     

    ManipalCigna Health Insurance Company Limited has launched a new brand film ‘Health Ki Keemat’ starring its brand ambassador Manoj Bajpayee. Through this brand film, ManipalCigna aims to reach out to potential buyers, seek deeper penetration into the market, and highlight the value propositions people can expect when buying health insurance from the expert. The film emphasizes the significance of ‘Expert Ki Suno, Sahi Chuno’ and highlights the importance of seeking an expert to simplify the choice, help choose the right health insurance plan to suit unique health needs, and to easily access quality healthcare.

     

    Speaking on the new brand film, Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said: “Our new brand film leverages the insight that while health insurance has today moved from a ‘grudge’ purchase to a ‘nudge’ purchase, there exists a knowledge gap and limited product understanding. We believe Health is priceless, and people who value their and their family’s health will trust an expert. Based on this insight, we have designed the new film, ‘Health Ki Keemat’. The story builds on the ‘real moments of health recovery’ to drive brand connect and affinity.  We have a new brand tagline, ‘Expert Ki Suno, Sahi Chuno’ to assure consumers that now they can count on the health insurance expert, ManipalCigna who understands the value of health and knows best how to protect it “

     

    Speaking on the new brand film, Parixit Bhattacharya, Managing Partner-Creative, TBWA India added: “We are delighted to partner ManipalCigna again, especially at this exciting juncture for the brand. The Health Ki Keemat brand film spotlights the need to choose an expert while considering health insurance. After all, what’s invaluable can only be trusted with experts. During the process of creating this film, we discovered that people who demanded the most out of their health insurance, preferred someone with the right expertise. This is a massive advantage for the business and speaks to the great values of the brand. So when Manoj Bajpai says “Jo health ki keemat jaante hain woh ManipalCigna Health Insurance ko maante hain”, he is speaking the truth.”

     

  • … to spread the message about the value of health insurance, drive customer conversions and propel distribution growth across India

    ManipalCigna onboards Manoj Bajpayee as Brand Ambassador

    By Our Staff

     

    ManipalCigna Health Insurance onboards actor Manoj Bajpayee as Brand Ambassador_1

    ManipalCigna Health Insurance Company Limited has announced the appointment of actor Manoj Bajpayee,as its brand ambassador.  Through this association with Manoj Bajpayee, ManipalCigna aims to spread the message about the value of health insurance, drive customer conversions and propel distribution growth across India.

     

    Said Prasun Sikdar, MD and CEO, ManipalCigna Health Insurance: “At ManipalCigna, our goal is to provide lifetime access to quality healthcare and ensure financial wellbeing in the lives of the millions of people in India. Manoj Bajpayee is a phenomenal ambassador for this mission and it is a moment of pride for us to be associated with a self-made, passionate, expert, and trustworthy personality like him who has a pan-India appeal. Sikdar further added, “As an actor, Manoj strongly resonates with our brand because ManipalCigna possesses all these values, expertise, and more. Over the years, we have built a comprehensive health insurance portfolio with a range of benefits, including inpatient, outpatient, and wellness benefits to take care of healthcare financing needs, and will continue to be there for our customers and their families, especially when they need us most”

     

    Added Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance said, “We are excited to bring Manoj Bajpayee on board to raise awareness about our health insurance solutions and build a purpose-driven connection with our customers. Manoj inspires trust and has the expertise to be associated with a category like health insurance, thus with ManipalCigna, it is a seamless brand association. Further given his mass fan following across the country, we believe that this association will help us maximize our reach, strengthen our brand awareness and build a deeper connection with the consumers. We look forward to our engagement and an enriching partnership”

     

  • ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’ is the title of the campaign

    ManipalCigna Health Insurance’s digital campaign

    By A Correspondent

     

    ManipalCigna Health Insurance Company Limited, has unveiled a new digital brand campaign ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’. The campaign focuses primarily on ways Covid fatigue has crept into our lives and how people flouting Covid safety guidelines, can endanger us all.

     

    Speaking on the campaign, Sapna Desai, Head – Marketing and Communications, ManipalCigna Health Insurance said: “Today we live in an age of rising medical cost with a greater tendency of falling prey to ailments or viral infections anytime, anywhere. Take the COVID-19 pandemic, for example. Laxity in adherence to precautions can prove to be detrimental to public health. In an increasingly fast-paced and complex world, now more than ever before, we need to prepare for uncertain illnesses in the future and enhance our financial well-being. Thus our new, digitally-led campaign, ‘Savdhani Ke Saath, Health Insurance Zaroori Hai’, promotes the fact that it’s prudent to take preventive measures before any health uncertainty occurs and health insurance plays an active role in making provisions for quality healthcare treatment possible for all to protect one’s health and financial well-being.”

     

     

  • ManipalCigna recently also unveiled a series of print advertisements in the leading Indian newspapers to raise health insurance awareness among the mass public

    ManipalCigna Health Insurance unveils its new brand identity

    By A Correspondent

     

    ManipalCigna Health Insurance has unveiled a new brand identity, including a new name, logo, website and a nationwide integrated marketing campaign as a reflection of two leading brands Manipal Group and Cigna Corporation coming together.

     

    Speaking about the new brand identity and campaign, Sapna Desai, Head – Marketing and Communications, ManipalCigna Health Insurance, said: “The institution of family is deep-rooted social system in India. A family plays an important role in the life of every person. The people are very much attached to their families, and health of the family is their top priority. The current brand proposition takes forward the brand philosophy of ManipalCigna, which is expressed in “Health hai toh life hai.”  Our new campaign brings alive the brands unique promise of being an empathetic healthcare partner for people who are willing to do whatever it takes to prioritize their family’s health and well-being. Further, to ensure a smooth roll out our new brand identity across all touch points, we used five step intuitive brand migration process – discover, strategy, ideation, messaging and rollout as we believe that a Brand is a promise that is expected to hold true throughout all interaction touch points with customers, partners, employees and communities

     

    Added Partha Sinha, Managing Director and Vice Chairman, McCann Worldgroup who conceptualised the launch campaign: “ManipalCigna as a brand represents the positive and empathetic face of health. We needed to context the brand in the newfound awareness and commitment of India towards family’s well-being and healthcare. It’s the biggest emotion that is driving India today and we wanted to be a part of that. It’s not just  about providing health insurance – it’s about partnering every Indian in their quest to have better healthcare and well-being of his/her family.”