MxMIndia

Tag: Manipal Hospitals

  • To promote medical tourism

    ETML wins mandate for Manipal Hospitals’ intnl biz unit

    ETML has bagged the digital mandate for Manipal Hospitals’ International Business Unit with an aim at promoting medical tourism.

    Commenting on the win, Raghav Kansal, Founder & CEO of ETML, said: “We are excited about this strategic partnership with Manipal Hospitals, as it aligns perfectly with our vision to enhance accessibility to top-tier healthcare services globally. With the help of our strong Growth Advertising & Analytics acumen, our primary focus will be on positioning ourselves as a preferred destination for international patients seeking world-class medical care in a welcoming and culturally rich environment. We aim to play a crucial part in guiding the brand towards attaining sustainable business growth.”

  • Unveils their latest Brand Campaign

    Mullen Lintas collaborates with Manipal Hospitals

    By Our Staff

     

    Mullen Lintas has unveiled a new advertising campaign in collaboration with Manipal Hospitals, aimed at inspiring individuals to prioritise their own wellbeing. The campaign encourages audiences to adopt a proactive approach to their health, ultimately preventing the need for reactive critical care situations.

     

    Said Karthik Rajagopal, COO, Manipal Health Enterprises Pvt. Ltd: “In today’s fast paced world, we often neglect our well-being in the pursuit of success, losing our quality of health. Following this insight, we decided to launch a brand campaign ‘The best gift that we can give to our near and dear ones is the gift of our own good health.’For this, I would like to applaud the efforts of Mullen Lintas and Director, Gauri Shinde, in bringing this idea to life. We’re grateful for this partnership and hope everyone will appreciate this message.”

     

    Sharing thoughts on the campaign, Hari Krishnan, CEO, Mullen Lintas added: “Healthcare communication has for a long time been about brands talking about themselves to consumers, almost in a one-way approach, about their expertise, facilities, infrastructure etc. We felt that the time is right to elevate the conversation. As one of the pioneers in modern healthcare in India, the onus of exemplifying thought leadership rests with Manipal Hospitals. With this as our guiding light, we conceived a campaign which, at its heart, is all about encouraging people to take care of their health so they never need to be taken care of in a hospital. It’s very bold in that sense, for a brand to consciously decide to not talk about themselves and the team at Manipal Hospitals deserves all the credit for taking this leap.”

     

  • Campaigns for health needs of women

    Manipal Hospitals launches initiative for women

    By Our Staff

     

    Manipal Hospitals takes a step to address this silence without any doubt or prejudice through an initiative ‘For Women, By Women’, a video consultation platform where women can come forward to discuss all their health needs with the women practitioners at Manipal Hospitals.

     

    Speaking on the initiative, Karthik Rajagopal, COO, Manipal Hospitals said: “We understand the challenges faced by women, and endeavour to ease the process for them to reach out for medical support. We want every woman to share her silence and avoid suffering from it. This is an attempt by Manipal Hospitals to clear the roadblocks for women to come forward and openly share their health issues. We at Manipal Hospitals understand that every woman needs to find comfort in disclosing their concerns, and we strive to provide it in a timely and cost-effective manner.”

     

  • R K Swamy BBDO wins mandate from Manipal Hospitals

    Manipal mandate for RK Swamy

    By A Correspondent

    R K Swamy BBDO has won a three-year mandate to handle Corporate Communications for Manipal Health Enterprises (MHE), the company behind one of the largest tertiary care hospital chains in India.  The two month long pitch process included Ogilvy and Mudra besides others.

    Mr V V Vijaygopal, President (South), R K Swamy BBDO, said, “We are very pleased to work with one of the leaders in healthcare and healthcare management. Our task will be to enhance the leadership position the client has – through creative innovation and strategy.”

    R K Swamy BBDO is part of R K Swamy Hansa, a leading Marketing Communications and Services Group, serving over 150 companies in India and the USA. With 1200+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.