MxMIndia

Tag: Manik Nangia

  • Launches Bharti Axa Life Guaranteed Income Pro

    L&K S&S creates TVC for Bharti Axa

    By Our Staff

    Bharti AXA Life Insurance has launched its new integrated campaign for Bharti Axa Life Guaranteed Income Pro. The multilingual campaign in Hindi, Bengali, Tamil, Telugu, Kannada and Malayalam is created and conceptualised by agency L&K Saatchi & Saatchi.

    Said Manik Nangia, Chief Operating Officer, Bharti Enterprises: “We have contemporized the campaign narrative in view of the evolving needs and preferences of consumers amid uncertainties. It is built on piercing insights and extensive customer segmentation, and engages in a direct dialogue with consumers to address their financial indecision about life milestones upfront. The creative rendition of using a question mark symbolizes uncertainty in consumers’ minds and further paves the way for certainty with life protection cover and assured financial returns.”

    Added Kartik Smetacek, Jt. NCD – L&K Saatchi & Saatchi: “The TVC exhibits Bharti AXA Life Guaranteed Income Pro as a solution for varied life-stage uncertainties. Further, it also marks the fresh brand proposition for Bharti AXA Life – ‘Do the Smart Thing’. We wanted to portray the brand as no-nonsense and straight-talking, out to challenge the category conventions of grand promises and glowing futures. This is the signature style and tone we hope to carry forward in subsequent communication as well.”

     

     

  • The account was won following a direct pitch and will be handled out of the agency’s Gurgaon office

    Columbus India wins mandate for Max Life Insurance

    By A Correspondent

     

    Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has won the mandate for strategic performance marketing initiatives and tele-sales process for Max Life Insurance. The account was won following a direct pitch and will be handled out of the agency’s Gurugram office.

     

    This engagement will help Max Life Insurance Company deploy a unique “End-to-End Performance model” powering a new growth model for digital customer acquisition.

     

    Speaking on this, Manik Nangia, Director & Chief Operating Officer, Max Life Insurance said: “The unique solution offered by Columbus is in line with our wing to wing customer journey thinking. This model presents a potential to maximise customer opportunity through a data driven marketing model integrated at the core with a tele-sales capability – all under one roof. These capabilities are typically absent in the conventional performance marketing setups.”

     

    Added Nitin Sabharwal Chief Business Officer, Columbus India: “We are extremely excited to take on this role of an End - to – End service provider that will help Max life Insurance reach larger audience using digital distribution channels, and also achieve cost effective sustainable revenues using digital marketing platforms.”