From the MxM Infodesk
Vijayavani launched its ninth edition in Karnataka from Gulbarga on June 30. The Kannada daily started with only three editions when it launched on April 1 this year. It now has editions from Bengaluru, Mangalore, Hubli, Bijapur,Mysore, Gangavathi, Chithradurga, Shimoga and Gulbarga.
Vijayavani was launched by Anand Sankeshwar, a leading businessman in the logistics space and a former newspaper baron. Mr Sankeshwar’s logistics company, VRL Logistics Ltd, has a fleet of commercial vehicles in the private sector. The company operates from 1,000 branches and franchisees across the country.
In the last 3 months, Vijayavani is said to have averaged more than am innovation every week. An average main issue of 16 pages comprises four pages on local/ hyperlocal issues, two pages each on national, state and sports, one calendar page on entertainment/events, one page on serials/stories and one page on commerce/business.
In addition, Vijayavani carries  four page-supplements on various subjects – Vittavani (Commerce), Lalitha (Women), Masth (Youth), Samskruti (Culture), Cinivani (Cinema), Putani (Children), and VijayaVihara (Sundays). The paper is the only daily in Karnataka with all colour pages across all its editions.