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Tag: Manesh Swamy

  • #ClickKaroInsurekaro highlights ease of buying life insurance online

    HDFC Life campaigns for insurance for different life stages

    By Our Staff

     

    HDFC Life in its latest consumer awareness campaign emphasizes on the ease of purchasing life insurance online and its varied offerings for different life stages. The campaign was ideated by creative agency partner Logicserve Digital.

     

    Speaking on the campaign, Vishal Subharwal – Head-Marketing, Digital Business & E-commerce, HDFC Life said: “Over the last one year consumers have been purchasing most products online. However, the idea of purchasing life insurance online is yet to become popular. It has been our endeavour to convey the benefits of buying life insurance online. There is a wide range of life insurance products that are designed to meet the life stage needs of every individual. These can be purchased via the digital platform in a convenient manner. We hope to be able to drive this message through our latest campaign.”

     

    Added Manesh Swamy, Vice President – Creative, Social, PR & Marcom at Logicserve Digital: “After the success of the Buy Online campaign, we wanted to move the consumer from interest to intent via deep-diving more on the plans and the features of the products. Last time the stories revolved around the lockdown phase this time we planned it around the Festive season and unlock phase.”

     

     

  • The campaign has been ideated by creative agency partner Logicserve Digital

    HDFC Life unveils latest digital campaign

    By Our Staff

     

    HDFC Life has released six films for the #ClickKaroInsureKaro campaign that focus on different life stages of an individual.

     

    Speaking on the campaign, Vishal Subharwal – Head-Marketing, Digital Business & E-commerce, HDFC Life said: “Over the last one year consumers have been purchasing most products online. However, the idea of purchasing life insurance online is yet to become popular. It has been our endeavor to convey the benefits of buying life insurance online. There is a wide range of life insurance products that are designed to meet the life stage needs of every individual. These can be purchased via the digital platform in a convenient manner. We hope to be able to drive this message through our latest campaign.”

     

    The campaign was ideated by creative agency partner Logicserve Digital. Providing further insight about the campaign, Manesh Swamy, Vice President – Creative, Social, PR & Marcom at Logicserve Digital, said: “After the success of the Buy Online campaign, we wanted to move the consumer from interest to intent via deep-diving more on the plans and the features of the products. Last time the stories revolved around the lockdown phase this time we planned it around the Festive season and unlock phase.”

  • Swamy’s experience of designing smart creative solutions will help the company bolster their creative offerings and address the new-age needs of creativity

    Logicserve Digital appoints Manesh Swamy as VP – Creative

    By A Correspondent

     

    Manesh Swamy

    Logicserve Digital has announced the appointment of Manesh Swamy as Vice President – Creative. Swamy will head the creative team and play a key role in augmenting the creative aspects of the solutions they offer to their clients.

     

    An expert in the industry, Manesh comes with over two decades of experience and brings with him a strong digital orientation with experience of managing reputed brands across sectors.

     

    Said Prasad Shejale, Co-founder and CEO of Logicserve Digital: “We are very happy to have Manesh on board with us. His experience, expertise and credibility will help strengthen our creative offerings with the changing needs of end consumer and thus brands. Great creative communication depending on customer context and channel touchpoint will pluck the right emotional chords of the end consumer. Manesh will help enhance the innovative, and impactful creative communications and solutions to our clients. He is a digital native and has created multiple campaigns across mediums including digital, activation and mobile. He follows a customer-centric approach with game-changing technology at its core and, I believe, he is a perfect fit to lead our creative team.”

     

     

  • Manesh Swamy is a digital native who has over 15 years of experience in the digital space

    Hungama Digital elevates Kamal Amesur and Manesh Swamy

    By A Correspondent

     

    Kamal Amesur

    Hungama Digital Services announced the elevation of Kamal Amesur and Manesh Swamy as Executive Creative Director and Creative Director respectively.

     

    “I congratulate Kamal and Manesh on this well- deserved elevation. With Kamal being the ECD and Manesh the Creative Director of HDS we have strengthened the platform of innovative thinking. They will set the bar for the next phase of solutions in the digital domain”, said Carlton D’Silva, CEO & CCO of HDS.

     

    Kamal, previously a Creative Director has been with HDS since 2000. He has been actively involved in creating campaigns for HDS that have won at both national and international award shows. Besides bring in new business for HDS, Kamal works with clients such as ACC Cement, Godrej, HUL, Mahindra, Wipro and Intel.

     

    Manesh Swamy

    Manesh Swamy is a digital native who has over 15 years of experience in the digital space and has created multiple campaigns across multiple mediums including Digital, Activation & Mobile.

     

    Manesh, who has been with HDS since 2004, has worked on various innovative campaigns for many global companies such as Mahindra, Intel, Pepsi, Airtel and Microsoft to name a few.