By A Correspondent
Social Access Communications in collaboration with Ministry of Women and Child Development, Government of India, and Colors have launched ‘WE! Women Empower.’ The initiative attempts a first-of-its-kind, never before done, circumnavigation around the planet in a microlight, by a mother-daughter duo.
Commending the expedition and extending her whole-hearted support, Women and Child Development Minister Maneka Gandhi said: “Flight is one of the best symbols of liberation and I am happy to say that Indian women have demonstrated that there is no glass ceiling in the sky time and time again. As many as 11 per cent of our pilots are women, while a country like the US has only 3 per cent. In the Indian Air Force, our girls are already accepted in the cockpit. Endurance flying requires presence of mind, quick decision making, mental strength and impeccable communication – all of which are qualities that would stand our daughters in good stead as they take on the challenges of life.â€
Waving a green flag to Capt Audrey Maben and Amy Mehta’s endeavour, Raj Nayak, COO – Viacom18, said: “Colors is extremely proud to be partnering with such an innovative, courageous and empowering cause. This is going to be such a great accomplishment for us Indians, and even a greater feat for women everywhere. It’s so humbling to see these two women defy all rules and limitations to achieve the unthinkable. This association between Colors and WE! is an effort to shape and mould discussions around inspiring and motivating women to come out of their boundaries and show the world what they are capable of. While we spread this message through our platform, I urge more and more women to break the shackles of the society and spread their wings to fly. A big thank you to Beti Bachao, Beti Padhao movement and Ministry of Women and Child Development for having lent their support to this initiative as I strongly believe that together we will be able to enhance the lives of our women.â€