MxMIndia

Tag: Mandira Bedi

  • Campaign features Bhumi Pednekar, Mandira Bedi & Samantha Prabhu

    Neeman’s footwear launches sneakers with 100% recycled PET bottles

    By Our Staff

     

    Neeman’s, a footwear brand that uses natural, renewable and biodegradable fibre, has launched of ‘ReLive Knits’, a shoe made with 100% recycled PET Bottles. A digital film was curated with Bhumi Pednekar, Mandira Bedi and Samantha Prabhu for the launch. The videos highlight the ethos of Neeman’s and its latest collection.

     

    Said Taran Chhabra, Founder, Neeman’s: “We are delighted to give India ReLive Knits, a unique shoe that is made with 100% recycled PET bottles. With this planet-friendly collection, we have taken another significant step towards creating footwear that cares for the environment without compromising comfort and style. As per the research by Quantis, a sustainability consulting group, sneaker production accounts for 1.4% of the global greenhouse gas emissions. In stark contrast, each pair of the ReLive Knits is made with 8 PET bottles, and so far, we have recycled more than 1 million plastic bottles for this new sustainable collection. We are determined to change how Indians wear shoes, one step at a time.”

     

  • There are four ad films in the campaign, two of which feature Nawazuddin Siddiqui and Mandira Bedi

    Cars24 announces integrated brand repositioning campaign

    By A Correspondent

     

    Cars24 has launched ‘Car bechniho, toh Cars24’ – a new brand proposition, in  line with its ambition to own the category of used car commerce. The ad campaign features actors Nawazuddin Siddiqui and Mandira Bedi as they share their struggles of selling their used cars.

     

    Said Vikram Chopra, CEO, Cars24: “Cars24 has been around for a while, but we realised that there were multiple reasons why we had such a wide fan base. A very large number of our branch walk-ins were from referrals from other happy consumers who had earlier sold a car at Cars24.  We realized it’s time we move from a single benefit proposition to appropriating the category of used cars. The latest campaign establishes Cars24 as the clear dominant leader in the segment, and re-positions all other methods of selling your used car as tedious, harrowing and unreliable.”

     

     

  • Sagoon also opens avenues for common people as well as institutional investors to participate in its fundraising campaign globally

    Mandira Bedi invests insocial commerce platform, Sagoon

    By A Correspondent

     

    Bollywood and television star Mandira Bedi has announced her foray in the startup world by investing in Sagoon, a social commerce platform enabling users to connect, share, and earn.

     

    Commenting on the occasion, Govinda Giri, Founder and CEO, Sagoon, said: “We are extremely delighted to have Mandira Bedi on board. With this investment she becomes a Sagoon co-owner along with 3000+ investors from the globe. The success of our funding rounds is a strong indication of the trust investors have in our vision, our technology-thinking of services as well as our strong focus on robust model. We have managed to successfully stand out in the social commerce space as an innovator par excellence.”

     

     

  • The Latest TVC reflects her personality and energy which undeniably finds great synergies with the brand Vinod Cookware

    Vinod Cookware ropes in Mandira Bedi as brand ambassador

    By A Correspondence

     

    Vinod Cookware has roped in Mandira Bedi as the brand ambassador. Launching the first leg of the campaign with its latest TVC which resonates with the brand theme ‘Jo Bhi ho Khana Vinod mein hi Pakana’ Vinod Cookware plans to ascertain the fact that ‘How the right cookware determines the healthy diet’ which seemed fitting with Mandira Bedi, a true fitness enthusiast who could effortlessly convey the importance of staying healthy and eating right to the consumers.

     

    The Latest TVC reflects her personality and energy which undeniably finds great synergies with the brand Vinod Cookware.

     

    Commenting on the association, Sunil Agrawal Director, Vinod Cookware says, “We are very happy to introduce Mandira Bedi as the brand ambassador for our cookware business. She is indeed the perfect representation of everything that the brand Vinod stands for! With her many avatars- the power woman Shanti, the adventurous fear-factor contestant and unafraid cop of 24, she connects well with the Indian homemaker and youth alike. Considering all of this and more, we believed Mandira was just right, the intelligent choice for Vinod cookware.”

     

    Apart from the launches and promotions of Vinod Products, Mandira Bedi shall also be involved actively with brand and product communication across all media platforms. Vinod Cookware also plans to run a 360 degree marketing campaign on Pan India Level.