MxMIndia

Tag: Mandeep Singh

  • India's apex body of the events and experiential marketing industry hosting the conclave on October 17-19, 2016 in Mumbai

    Stage set for 8th edition of EEMAX Global Conclave & Awards

    By A Correspondent

     

    The Event and Entertainment Management Association (EEMA) will host the eighth edition of the EEMAX Global Conclave and Awards on October 17-19, at in Mumbai. The endeavour will be to identify, celebrate and honour the best events and experiential marketing initiatives from around the world, while the EEMAX Conclave promises to be a thought leadership summit and a networking opportunity for the industry.

     

    Said Sabbas Joseph, President of EEMA: “The award ceremony this year has 88 awards across 30 categories including, brand activation, intellectual property, social, CSR, corporate education etc. We have planned for a stringent international jury that will evaluate global agencies on their work in the past financial year. We are an industry whose time has come and we would like to share our growth with the world.”

     

    Added Mandeep Singh, General Secretary, EEMA: “We can proudly say that the organised event industry in India has grown exponentially over the last two decades to more than $800,00,00 with several 1000 entities operating in this space in various segments and levels across 100+ cities. We collectively employ 150,00,00 people, provide income to more than 50 Lakh households, make a meaningful impact on prestigious private and government led projects, manage the visits of various global dignitaries and provide experiential marketing solutions to the world’s leading brands eg Coke, Samsung, Apple, Nike, Nestle, Harley Davidson, Toyota, Standard Chartered Bank etc.”

     

  • Using the services of Active8Digital an event can reach out to audience across social media platforms and keep them updated on the developments at the actual event

    Active8Digital flags off new entity ABCDE

    By A Correspondent

     

    Active8Digital Marketing Solutions LLP has announced the launch of their digital activation services for the events and experiential community. The entity is labelled ABCDE i.e. Activating Brands & Consumers through Digital Engagements.

     

    Explaining the initiative, Sachin Talwar, co-founder and the leader of Active8Digital, said, “Today, Digital Marketing is the only way a brand or event can make an impact on a bigger and larger scale. We look forward to collaborate and co-create digital engagement strategies with and for experiential managers to help them to digitally activate their Business, Events and IPs.”

     

    For instance, using the services of Active8Digital an event can reach out to audience across social media platforms and keep them updated on the developments at the actual event. The service will cater to not only all the attendees of the event but will also have a much wider and forceful impact on the non-attendees.

     

    Adding more about Active8Digital, Atul S. Nath, MD, Candid Marketing and Partner at Active8Digital, said, “Digital Activation, even more than digital marketing, is clearly the future. The consumer of tomorrow will be living her entire life online and through their mobile, it’s absolutely natural for there to be a need for events, experiences and brands to be extended and created through digital platforms.”

     

    Mandeep Singh, MD of CPM India, which is a Strategic Partner of Active8Digital, said “Active8Digital rolled out in the second half of this year on a trial basis for a few events to test things out and the results showed phenomenal increase in social engagement platforms like Facebook & Twitter. In a recent industry event Active8Digital crossed the mark of 10 million impressions for a single event in a short span of time.”