MxMIndia

Tag: Mandeep Singh Gulati

  • The campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its benefits

    Aegon Life uneils #NoTermPlanLikeThis ad campaign

    By A Correspondent

     

    Aegon Life has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador Vicky Kaushal. The campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its benefits including return of sum assured, auto-increase in life cover, quit smoking, amongst others.

     

    On the launch of this campaign, Mandeep Singh Gulati, Head of Marketing and Customer Experience, Aegon Life Insurance said: “We are glad to offer a product that plugs in the need gap of providing a life cover with  survival benefit. That is exactly the premise our campaign is based on. The storyline and Vicky Kaushal have come together very beautifully to explain the benefits of the product to our customers. The campaign showcases us as a young, evolving and dynamic brand that we are, with a promise to continue and serve our customers by offering the best-suited life insurance solutions.”

     

    Added Punit Sheth, Senior Vice President, Content, Times Studio: “The concept is built to break the seriousness and complexity that exists around insurance buying today.  Aegon Life as a brand has always had a distinct tone to appeal to the new millennial buyers. So in the latest commercial we have re-imagined an otherwise boring tele-caller conversation in to a fun banter on a catchy beat. It addresses two critical mental blocks that millennials have while buying insurance through Vicky Kaushal”.

     

     

  • For Mother’s Day, Aegon Life projects a wonderful insight on how mothers are the original tension relievers in any individual’s life

    Aegon Life Insurance dedicates latest ad film to mothers

    By A Correspondent

     

    Aegon Life Insurance launched a new digital campaign saluting mothers on the occasion of Mother’s Day. The campaign highlights the efforts made by mothers across social strata to bring a smile on the face of their children.

     

    For this campaign, Aegon Life picked up a wonderful insight on how mothers are the original tension relievers in any individual’s life. The film has been directed by Puneet Prakash.

     

    Speaking on the digital film, Mandeep Singh Gulati, Head – Marketing and Digital Experience, said: “Mothers are the unsung heroes in every family. With this film, we salute and thank all those mothers who leave no stones unturned to make lives tension free for their children.  Our brand truly believes in removing tension around securing families’ lives with the right term insurance. Thus, we take inspiration from the selfless mothers who go to great lengths to protect and care for their loved ones.”