By Archita Wagle
Saturday saw the launch of Magna Publications’ latest offering Mandate. The launch was held at the yet-to-be-opened F Bar and Lounge (The F Mumbai). The event was attended by well known personalities from the corporate and entertainment world.
The magazine’s tagline ‘The Ultimate Bible for Men’, tells all about Mandate – the team is not promoting it as just a magazine, but as a way of life, commitment to understand what the new age man wants.
The magazine will carry detailed profiles of famous male personalities, spinets about upcoming gadgets, fashion labels and automobiles. The magazine also promises ‘break through features, international personalities, exotic holiday destinations and hard-talks with legends across fields. Mandate will also feature columns on issues related to business, sports and sex columns, all penned by well-known celebrities.
Speaking to MxMIndia at the launch party, Yuvraj Juneja, editor, Mandate brushed aside any concerns over other similar lifestyle magazines which are already present in the market: “Our magazine covers what a man desires, but more importantly it tells him what he should desire, we are giving him options. That’s where Mandate stands differently from other magazines. In the market there are magazines which are content heavy, some are picture-oriented and some are very layout-oriented. But Mandate has a correct balance. We cover everything from fashion to gadgets to holidays in-depth. Our magazine is targeted at the men belonging to the age group of 20-30.”
The launch issue of the magazine seems to living up to its promises. The cover features Virat Kohli, Ranbir Kapoor and Yash Birla and the inside pages carry in-depth interviews with the three, the magazine also features styling tips, a picture heavy feature on the “Man’s most desired” cars and some other interesting features.