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Tag: Manasi Narasimhan

  • The campaign featured Rajkumar Rao and Patralekha on a song composed by Shankar Mahadevan

    Mastercard & Citi’s celebratory campaign

    By A Correspondent

     

    To celebrate the festive season, Mastercard in collaboration with Citi launched a campaign ‘Celebration To Banta Hai’ in association with Shankar Mahadevan, Rajkumar Rao and Patralekha.

     

    Said Arjun Chowdhry, Head of Credit Cards, Payments and Unsecured Lending, Citi India: “This year, the festive season was unique for all of us. We gave our customers the opportunity to make the most of what they may have missed out on, and built optimism and hope, while driving engagement with their favourite Citi cards.”

     

    Added Arnika Dixit – Head – Digital Sales & Marketing, Data & Client Experience, Citi India: “This festive season gave us the opportunity to get back some hope, some fun, and some moments to appreciate ourselves and our loved ones. The campaign was live across multiple platforms with some unique immersive experiences and it was exciting to bring this unique song exclusively for the festive season to our clients.”

     

    Said Manasi Narasimhan, Vice President, Marketing & Communications, South Asia, Mastercard: “The ongoing pandemic has affected millions of lives, yet it has failed to shake the spirits of humanity. ‘Celebration to Banta Hai’ focused on the excitement for the festive season despite the challenges that the nation and the world has seen since the outbreak of Covid-19. Even though this year there have been some restrictions due to Covid-19 protocol around festive celebrations, every small opportunity is worth celebrating. This campaign is aimed to boost the confidence of people and encourage them and be part of their celebration.”

     

     

  • The new campaign will further strengthen the company’s digital payments efforts in the metros

    Mastercard uses #KhulGayiLife to promote use of debit card for everyday payments

     

     

    Mastercard has launched ‘KhulGayiLife’, its latest campaign aimed at accelerating the country’s ongoing shift from cash to digital payments. The new campaign that’s created by McCann will further strengthen the company’s digital payments efforts in the metros with an increased focus on the Tier 2 and 3 cities.

     

    Commenting on the launch of #KhulGayiLife, Manasi Narasimhan Vice-President, Marketing and Communications said: “Mastercard has always been at the forefront of creating a trusted payment gateway and is leading the effort to build a digitally empowered socio-economic ecosystem. We have been supporting the Indian government’s agenda of establishing India as a cashless society through our technology solutions, partnerships and investments in the country. To further accelerate the acceptance of digital payments, we have launched #KhulGayiLife, our latest marketing campaign. Through this, we aim to reach out to consumers across metros and Tier 2 and Tier 3 cities over the next few months. We are confident that this campaign will bring forth the true potential of digital payments thus establishing Debit Cards as a safe and secure payment option.”

     

     

  • With her career spanning across 16 years, Manasi has worked across sectors like the consumer goods companies, media and overall corporate marketing

    Manasi Narasimhan joins Mastercard as VP, Marketing & Comms

    By A Correspondent

     

    Manasi Narasimhan

    After Visa, Mastercard too has a new marketing head with the appointment of Manasi Narasimhan as Vice-President, Marketing and Communications.

     

    Said Porus Singh, Country Corporate Office, India and Division President, South Asia at Mastercard:“Manasi brings a wealth of consumer marketing experience to Mastercard, and I am pleased to announce her appointment as head of Marketing and Communications in South Asia. Given her extensive experience and stellar track record in leading transformational campaigns, Manasi is well-placed to drive the growth of the Mastercard brand.

     

    Narasimhan joins from Godrej Industries where she served as the Vice President, Strategic Marketing Group for Godrej Industries for over four years.