MxMIndia

Tag: Manan Shah

  • Assigns digital mandate to Wirality Media

    Truecaller launches new campaign

    By Our Staff

     

    Truecaller launches new campaign to promote its smart SMS.

     

    Speaking on the launch of the campaign, Manan Shah, Director of Marketing, Truecaller India, said: “True to being an entity offering ways to communicate smartly and with a persistent focus on product innovation, Truecaller is making the ecosystem more robust, enabling the users to communicate in a smarter way with its features. Being in the communication business for more than a decade, Truecaller not only understands the value of time and right delivery of messages but also deeply understands the user requirements and designs solutions best suited to its users.”

     

    Commenting on the campaign, Saanand Warrier, CEO Wirality added: “It’s great to do a product campaign for Truecaller after creating a lot of brand-centric campaigns in the past year. We feel that the Smart SMS feature is a game changer in mobile SMS communications and we’re glad that Truecaller trusted us to deliver on this one.”

     

    “Truecaller’s new feature, Smart SMS, solves for something that we are all chasing nowadays – convenience,” said Basil Joseph, Director, to sum up the USP of the feature.

     

  • To measure increase in brand awareness across 12 cities

    DCMN rolls out new Truecaller campaign

    By Our Staff

     

    DCMN, the digital marketing agency, has launched a nationwide TV ad campaign “Desh ka Truecaller” for, well, Truecaller.

     

    Manan Shah
    Manan Shah

    Said Manan Shah, Director Marketing – India at Truecaller: “For our latest TV campaign, we wanted to celebrate the “trusted partners” in everyone’s day-to-day lives – whether that’s family, partners or friends. We’ve worked with DCMN for several years now, and the team’s deep knowledge of the local market has been key to achieving heightened brand awareness across the country. They also take a unique, performance-orientated approach to TV advertising – which has been crucial to understanding where to spend our advertising budgets.”

     

    Bindu Balakrishnan
    Bindu Balakrishna

    Added Bindu Balakrishnan, Country Manager – India at DCMN:  “Truecaller is an incredible success story in India, and we’re delighted to have worked with them on their newest campaign – one that will resonate with consumers across India. Truecaller came to us to help them carry out a high-impact national and regional campaign with a strong focus on tier 2 & 3 cities, and we’re looking forward to tracking the success of the campaigns with our tailored brand awareness research – an invaluable resource for any brand looking to scale.”

     

  • The campaign is titled Desh ka Truecaller

    Truecaller launches brand campaign

    By Our Staff

     

    With a promise of safeguarding its users from spam, scam and keep offering hassle free communication, Truecaller, the global platform for verifying contacts and blocking unwanted communication, has launched a brand campaign today called “Desh ka Truecaller”. The film has been curated by Mind Fluid, an agency partner of Truecaller.

     

    Commenting on the launch, Manan Shah, Director of Marketing, Truecaller India said: India is our home market and our community has always been like our North Star, guiding us and helping us grow rapidly by spreading a positive word of mouth for us. It gives us great pride that more than 20 crore Indians trust us, which is nearly half of the number of cell phone users in India. The message of this campaign is that of trust and to reassure people using Truecaller that we will continue to keep their communications safe and efficient.”

     

    Added Harita Rao, Creative Director at Mind Fluid: “There are many Indias in India – full of stories, full of insights. And Truecaller as a brand has been built around these stories and insights. And that is what Desh ka Truecaller is all about – little anecdotes from life. Our hearts swell with warmth and there was a constant smile on our faces while creating Desh ka Truecaller.”

     

  • Its new wins include Margo, Henko, Godrej Security Solutions, Blue Dart among others

    Network Digital bags multiple accounts over the last quarter

    By Our Staff

     

    Network Digital, the digital arm of Network Advertising, has bagged multiple digital businesses over the last quarter. Its new wins include Margo, Henko, Godrej Security Solutions, Blue Dart, Freshwrapp, Ujala, Amrita Vishwavidyapeetham, Everlast Aluminium Roofing Sheets and Fuji Silver Tech among others.

     

    Said Manan Shah, VP, Network Digital: “We are thrilled to be the partner of digital growth for all these brands and are very excited about the new wins. We appreciate the trust bestowed upon us and we are looking forward to create some good work with our full-service digital offerings for our clients.”

     

    Added Vinod Nair, Managing Director of Network Advertising: “Digital is a core component in our integrated offering to our clients and I am delighted with these additions to our business. It also further reinforces our belief in providing truly integrated solutions to our clients.”

     

  • To join as VP-Digital

    Manan Shah joins Network for digital

    By Our Staff

     

    Manan Shah
    Manan Shah

    Network Advertising has appointed Manan Shah as Vice-President, Digital to boost its digital strength.

    Said Vinod Nair, Managing Director of Network Advertising, “The Digital Communication Business is a core component in our integrated offering to our clients. And to provide a new direction and impetus to our Digital Business, we found in Manan the right attitude and capabilities to champion this for us. He is a welcome addition to the Network Team.”

     

     

  • The account will be handled from the Gurgaon office of DCMN

    … and appoints DCMN India as its media agency

    By A Correspondent

     

    Digital marketing agency DCMN India has bagged the media mandate for Truecaller app. The account was won following a multi-agency pitch that was held in New Delhi. The business will be led by Bindu Balakrishnan, Country Head, DCMN India.

     

    The mandate includes managing the company’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics.

     

    Manan Shah

    Said Manan Shah, Director Marketing – India, Truecaller: “Over 150 million people use Truecaller in India alone, primarily to know who is calling. Over the last year Truecaller has transformed into a complete communication suite with video calling, a unique instant messaging utility called Flash and integrated UPI based payments and banking features. This is a story worth telling to our users so that they can find all these features in their most-loved app, without the need to use multiple apps.”

     

    Bindu Balakrishnan

    Speaking on the association, Balakrishnan added: “I am very excited about this partnership as I am a Truecaller user myself. The idea of integrating video calling, payment and instant messaging into the app solves multiple purposes for any consumer. While awareness and downloads are already high, the brand is now looking at performance metrics as its main KPI for the upcoming TV campaign. Our strength lies in the experience we have in performance media marketing. DCMN’s performance approach includes data-driven media planning and tracking the direct response at a TV spot level with our proprietary TV attribution tool. We are looking at running a highly optimized media campaign for Truecaller.”

     

     

  • Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar and host of services

    Truecaller moves to Happy mcgarrybowen for creative…

    By A Correspondent

     

    Truecaller has partnered with Happy Mcgarrybowen to roll out its new campaign for this year. Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar and host of services.

     

    Kartik Iyer

    Kartik Iyer, Co-founder and CEO, Happy mcgarrybowen said, “We have been in talks with Truecaller for nearly a year now, exploring opportunities to work together. There has been a synergy of minds and thoughts from the first day the teams met together. A new campaign is already underway and shall be out soon. We see huge potential in the brand growing its offering, considering it is one of the few apps that commands acceptance amongst users of all phone segments. We look forward to a long-term relationship in building Truecaller’s already strong equity in India.”

     

    Manan Shah

    Speaking on the association, Manan Shah, Director Marketing India – Truecaller said, “We were looking for a partner rather than an ‘agency’ who can think beyond the obvious and move faster than us. This is where Happy mcgarrybowen clicked for us. Extremely delighted to work with them on our upcoming campaign and look forward to many more.”