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Tag: Manan Kapur

  • The digital content company will be incharge of conceptualising, creating and amplifying content for the e-sports platform’s digital presence

    Mobile Premier League appoints Yaap as social media & content strategy agency

    By A Correspondent

     

    E-sports platform Mobile Premier League has appointed content company Yaap to help them take their digital presence to the next level. This will include the conceptualisation and development of communication across social media to strengthen their presence online.

     

    Said Abhishek Madhavan, SVP, Growth and Marketing, MPL: “With millions of followers across our social media platforms, we have partnered with Yaap to offer our followers a variety of engaging and informative content as we look to scale our social media presence even further. We are excited about having Yaap on board and look forward to working with them.”

     

    Added Manan Kapur, Partner, Yaap: “We are really excited to partner with MPL on this journey. Having observed the growth of the gaming industry over the years and the pioneering work that MPL has done, we’re really looking forward to working with a team that shares the same passion for great work as us. We’re looking forward to doing some great work soon.”

     

     

  • The digital content company has created this video as “an ode to the resilience of independent agencies”

    Yaap pays tribute to spirit of independent agencies

    By A Correspondent

     

    Digital content company Yaap has released a tribute to independent agencies and their workforce, “who have had to show immense strength and resilience in the face of adversity”.

     

    Said Manan Kapur, Partner at Yaap: “This has been a challenging time for our industry and it’s more important than ever that we come together and try to make the best of these testing times. This initiative is Yaap’s way of supporting the talented professionals who have lost their jobs by offering them the opportunity to come work with us. We want to show them that while Yaap may be a new home for them, they’re still in the same family – a family of passionate, like minded people from independent agencies.”

     

    This film was created in collaboration with KSlient Productions.