MxMIndia

Tag: Manabu Yamazaki

  • Video features Anshu Mor, stand-up comedian and Manabu Yamazaki, President & CEO

    Canon India reaches to Gen Z in new campaign

    By Our Staff

     

    Canon India has launched a corporate campaign tilted ‘Big Smile with Canon’. As the company celebrates its 25th year milestone in India, its CEO is brand ambassador in the videos. The campaign comprises five episodes featuring Manabu Yamazaki, President and CEO, Canon India, and Anshu Mor, stand-up comedian and former senior business executive.

     

    Commenting on the launch, Yamazaki said: “I am thrilled to announce the launch of our latest campaign ‘Big Smile with Canon’, an endeavor from our side to spread big smiles amongst our audience and employees alike. With this campaign, we look forward to being recognised as a young brand that is constantly not only launching products in line with industry trends but also campaigns that are relevant and most importantly, relatable. We are sure that the messaging brought out with this series will hold the attention and help us build connection with the millennials, which will surely help position Canon as a brand that understands the pulse of Gen Z. It has been a memorable and fun experience for me working with a talented stand-up comedian like Mr. Anshu Mor, and I think it brought me even closer to the beautiful culture of India.”

     

    Added Mor: “As a creator, I am always on the lookout to create unique content, which is funny and relatable. This project is of special value to me as a former business professional who got to mix his love for stand-up comedy with the corporate beliefs of such a renowned imaging brand. Never have I interacted with a Japanese CEO before and that too in such an innovative format. It was indeed an extremely fun project to work on and it was an amazing experience to converse with Mr. Manabu Yamazaki and get exposed to his humorous side. During the shoot, I learnt about Canon’s culture and how they stay true to their motto of spreading ‘Big Smiles’ to their stakeholders. We have received some positive audience response so far and we hope the love keeps pouring for this series that we all put so much thought behind.”

     

  • The ad was unveiled by Mammootty via his Instagram and Facebook accounts

    Lights On Productions films new campaign for Canon

    By Our Staff

     

    Canon India launched a regional ad campaign titled ‘Weddings by Canon’ in key markets of Kerala, Tamil Nadu, Andhra Pradesh and Telangana in the first phase. Unveiled by actor Mammootty, the TVC strengthens the brand’s commitment towards the wedding photography segment.

     

    The ad has been conceptualized by Lights On Production House and features stars of the Malayalam and Tamil film industry. It has been directed by Jismon Joy, who has had several box-office hits in Malayalam cinema with movies such as Bicycle Thieves, Sunday Holiday and Vijay Superum Pournamiyum.

     

    Speaking on the campaign, Manabu Yamazaki, President & CEO, Canon India said: “India is a diverse country with vibrant cultures and weddings are the perfect epitome of the same; moments that are worth celebrating and capturing. At Canon India, it has been our constant endeavor to encourage and enable users to preserve their cherished memories for a lifetime. Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for to be married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”

     

    Added C Sukumaran, Director- Consumer Systems Products and Imaging Communication Products: “At Canon, we take pride in being a brand that is always a part of all the special moments of consumers in India, especially weddings! Indian weddings offer a visual appeal like none other – they are vibrant and celebrate the emotional union of not just the bride and the groom but also of two families coming together. Canon’s entire camera ecosystem is built in such a way that it provides flexibility as well as a variety of features to couples that are ideal for capturing their milestone. As weddings today become a combination of modernity and traditions, today’s consumers are very clear of every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soon-to-wed couples.”