By Our Staff
Isobar, the digital agency that’s part of Dentsu India, has launched a white paper on the new touch-starved world.
Commenting on the report, Rahul Vengalil, Chief Business Officer, Isobar said: ”We are invested in understanding cultural trends and people’s opinions that are continuously shaping human behaviour. Touch starvation is a major part of our lives now. While this trend slowly started picking up even before the pandemic, it is all the more prevalent and relevant today. Our effort is to understand how this affects us and create opportunities for businesses and provide the right experience for the consumers.”
Added Mamtah Sabhrwal, Director – Brand Strategy, Isobar India: “We are in a state of flux and there are many studies on the shift in human behaviour and culture. Hence, it was imperative to pick a subject that analyses the root cause of the changes we are going through. We then carefully and consciously identified Touch Starvation as it has impacted people’s lives particularly a few segments without ever getting noticed. And there is a lack of general awareness and empirical data which reflects how common conditions like mood swings can be a direct implication of the same. With this white paper, we aim to uncover where are we now and what comes next due to this skin hunger.”