By A Correspondent
Cycle Rhythm, from the house of Cycle Pure Agarbathies, has inducted former India cricket captain and now administrator Sourav Ganguly as its brand ambassador for Bengal. Cycle Pure Agarbathies is the flagship brand of the Mysuru-based NR Group.
The brand plans to launch a series of television commercials with Ganguly, to start a two-year association. The commercials also feature danseuse-actress Mamata Shankar, singer Rupankar and actress Monami. The television commercial will be supported by print, radio, outdoor advertising and events, making it a 360-degree campaign.
Said Arjun Ranga, Managing Director, Cycle Pure Agarbathies: “From his debut at Lords to being Team India captain, Sourav Ganguly has epitomised the hope and faith of the country. His determination and leadership inspires all of us, encourages us to have faith in our efforts and our prayers. Which is why Cycle Rhythm associates naturally with him. And it so happens Sourav, in Bengali, means fragrance and Cycle Rhythm has been widely recognised for its unique, long-lasting fragrances.â€