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Tag: Mallika Dua

  • The channel collaborates with the performer to produce exclusive content for its #KaamBadnaam campaign celebrating ‘oddly satisfying jobs’

    Mallika Dua lends voice to Zee TV’s digital campaign

    By A Correspondent

     

    Zee TV has collaborated with actor, writer and stand-up comedy star Mallika Dua to produce exclusive content for a digital campaign to promote the launch of its new fiction offering ‘Hamari Bahu Silk’. The show highlights the story of a young girl Pakhi who signs up for a job of a voice-over artist for sensuous films so that she can financially support her family.

     

    Said Prathyusha Agarwal, Chief Marketing Officer, Zee: “Hamari Bahu Silk touches upon the subject of unconventional career choices, the judgements they draw from amongst one’s own inner circle and the filters of Log Kya Kahenge that come in the way of taking up these jobs. But with the show addressing the issue in a light-hearted manner, we took a humorous approach to build the digital surround for its launch. Mallika Dua, widely applauded for her spot-on observations and irreverent takes on social phenomena makes for a fine fit for us to collaborate with on a campaign like #KaamBadnaam where we celebrate oddly satisfying jobs like the one taken up by our protagonist of Hamari Bahu Silk.”

     

     

  • Brings Mallika Dua on ‘live’ video-chat to urge wrong-doers to correct themselves, as part of Idea 4G #IndiaKaLiveNetwork campaign

    Mindshare and Idea launch AI led video-chat bot ad to educate users

    By A Correspondent

     

    Mindshare has launched an interactive campaign with Mallika Dua – a leading comedian and social media influencer, as part of Idea 4G #IndiaKaLiveNetwork initiative. The campaign is an attempt to bring alive the experience of video calling with a renowned celebrity in real time.

     

    Mindshare and Idea 4G unveiled a distinctive voice-enabled AI-led interactive video chat bot ad campaign that enabled millions of users to interview Dua.  This has never been attempted before in the digital mobile ad-space, and was co-created by mCanvas, the experiential storytelling ad platform for small screens.

     

    Speaking about the launch of the campaign Niraj Ruparel, National Head – Mobile, Mindshare India said: “We at Mindshare always look forward to crafting innovative and effective solutions for brands. Idea, as a brand, does not shy away from taking an unconventional path when it comes to communication. With the video-chat bot ad we have come together to create a first of its kind innovation on an effective platform. By leveraging on Mallika Dua’s popularity, and Idea’s 4G network, we are hopeful of bringing about a change in people’s behaviour, and habits, as well as encourage more people to go Live to highlight societal issues.”

     

    Added Sunita Bangard, President Marketing Vodafone Idea Ltd: “Over the years, brand Idea has built a strong reputation for creating purposeful, conscientious campaigns that encourage change for the betterment of society. The Idea 4G #IndiaKaLiveNetwork campaign highlighted the power of streaming live videos over Idea’s robust 4G network thereby driving a positive change in behaviour among citizens. In its endeavor to engage with the digital natives, Brand Idea has always tried digital first initiatives for our ATL campaigns, many of which have been appreciated and rewarded at various digital forums. Our innovative AI and ML aided campaign has set new benchmarks in digital advertising.”