By A Correspondent
Durga Puja is a festival that brings people together across India. This year, Legrand India and Liqvd Asia partnered to bring vibrancy associated with Pujo for people living outside their home towns through a digital only campaign.
The duo created a real-time experience for the citizens around the country and elsewhere. Building on the excitement around the Pujo and allowing the people away from their hometown feel the pulse of the Pujo, the brand created a unique online destination dedicated to festive happenings.
Liqvd Asia created a microsite on instagram “@ComeHomeToPujo.â€Â The microsite has six image tabs displaying the different aspects of Pujo, like a virtual library. Clicking on a category leads to the pictures within the category, all of which have their own Instagram accounts. Like Legrand_pandals, Legrand_Food, Legrand_Moments, Legrand_Pujo, Legrand_idols and Legrand_Colourred. The tagging feature on the app was used to enable easy navigation and involvement from their users. A unique way of exhibiting similar to a website but in a way that turns head of the current Indian paparazzi generation.
“Durga Pujo is a festival that is full of vibrancy, emotions, joy of celebrations and pride. Instagram was an ideal platform where we could capture the essence of this magic visually. We created a digital micro-experience zone on Instagram using its tagging features and grid structure in an unconventional way that allowed users to experience Pujo in its full glory and visually explore each aspect that makes DurgaPujoso magnanimous as they would do in a typical microsite,†said Mallicka Singh, Head, Social Media, Liqvd Asia.