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Tag: Malabar Jewellers

  • Hyper Connect launches festive campaign for Malabar Jewellers

    By Our Staff

     

    Malabar Gold & Diamond has launched a new brand campaign. Conceptualised and executed by Hyper Connect Communications, #TheDiamondHappiness attempts to change the discourse on ‘shopping for diamond jewellery for the upcoming festive season.

     

    Commenting on the new campaign, Kiran Khadke- Co-founder & Creative Head, of Hyper Connect said: “The creative idea is anchored in the simple and powerful insight that a diamond is a diamond and you can match the happiness of buying a diamond over any other precious jewellery, hence The Diamond Happiness, the happiness or that sweet emotion felt when you gift your loved ones with the precious diamond. The campaign aims to touch the hearts of consumers and strike endearing emotions of our consumers across wide age groups.”

     

    Added Ankur Pujari– Co-founder & Business Head, of Hyper Connect:  “An integrated campaign with a set of 5 films showcasing 5 different emotions when they are surprised by a Diamond Gift this festive season. The campaign will open on digital platforms and seamlessly move to tv, print, influencers and store communication.”

     

  • To convey benefits of fair standardised pricing policy of Malabar

    82.5 creates new campaign for Malabar Jewellers

    By Our Staff

     

    Media agency 82.5 Communications has created a campaign for Malabar Gold. The campaign outlines the benefits of fair pricing policy and standardised pricing and consists of a TVC featuring Anil Kapoor.

     

    Said MP Ahammed, Chairman – Malabar Group: “Since various jewellers charge exorbitant making charges, consumers feel that they do not get the right deal despite discounts, offers, extensive comparing and bargaining. We, at Malabar, believe that consumers should be saved from this conundrum. That’s why we have put in place our Fair Price Promise. It addresses this concern and assigns transparent and reasonable making charges on jewellery. So that everyone gets the best deal, every day and everywhere.”

     

    Added Naveen Raman, Sr Vice President & South Head, 82.5 Communications: “In the jewellery industry there is a tendency to quote marked up making charges, which is not favourable for consumers. To remedy the situation, Malabar offers a fair pricing policy, which benefits customers as they do not have to bargain to bring down the making charges to an acceptable level.”